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SEO Intent | Understanding Search

SEO Intent | Understanding Search | Le web pour les PME | Scoop.it
Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me b...

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Level343's curator insight, November 29, 2013 9:37 AM

Natural language processing and Google’s understanding of queries have changed the search landscape and it’ll continue to change as long as Google is around.

Federica Bartolini's curator insight, December 4, 2013 2:40 AM

Interessante!!!!

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Google Study Identifies Keys to Good Management

Google Study Identifies Keys to Good Management | Le web pour les PME | Scoop.it

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Aziz Louksah's curator insight, December 8, 2013 2:10 AM

key finidings on managemenmt fueled by data from Google. worth reading

Jeff Hoffman's curator insight, December 8, 2013 7:44 AM

A business is people and if you care about people you will yield extroadinary results.

Graeme Reid's curator insight, January 22, 2014 5:54 PM

Very interesting list of factors which Google has identified in good managers.  It is essential to have the respect of the team, set clear goals, be focussed on the results and then support the team in reaching those goals.  Listening - not telling is the key skill.  It is not surprising to know that Google have a very strong coaching culture.

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SEO Intent | Understanding Search

SEO Intent | Understanding Search | Le web pour les PME | Scoop.it
Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me b...

Via Level343
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Level343's curator insight, November 29, 2013 9:37 AM

Natural language processing and Google’s understanding of queries have changed the search landscape and it’ll continue to change as long as Google is around.

Federica Bartolini's curator insight, December 4, 2013 2:40 AM

Interessante!!!!

Rescooped by Frederic Reillier from Business in a Social Media World
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13 WordPress plugins to add to your collection

13 WordPress plugins to add to your collection | Le web pour les PME | Scoop.it
You may remember the two articles I recently curated on WordPress plugins. If you want more, I have found two excellent resources for you. First, a list of seven Twitter plugins reviewed by Nikhil ...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 7, 2013 4:44 AM


There are several resources in this article. I figured it would be easier for readers to have everything on one page. 


I haven't tried the Twitter plugins yet... 


What about you? 

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Content Marketing Strategy is the New SEO, an Infographic /@BerriePelser

Content Marketing Strategy is the New SEO, an Infographic /@BerriePelser | Le web pour les PME | Scoop.it
Content Marketing Strategy is the New SEO Content marketing, the creation and sharing of content

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WordPress SEO & Social Media's curator insight, October 1, 2013 8:04 AM

Content Marketing Strategy is the New SEO, an Infographic /@BerriePelser

Juice Creative's curator insight, October 9, 2013 3:31 PM

Note to self: Tons of great information right here.

Pierre-François Mion's curator insight, June 16, 2014 11:36 PM

Don't forget the basis: share knowledge is now the best way to gain consumer's confidence and highlight your branding

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With Site Ai, Automated Insights Provides A Cliffs Notes Version Of Your Web Analytics | TechCrunch

With Site Ai, Automated Insights Provides A Cliffs Notes Version Of Your Web Analytics | TechCrunch | Le web pour les PME | Scoop.it
Automated Insights, a startup that translates raw data into plain English, is launching a new product that could make analytics data a lot more accessible.
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Luciano Lampi's curator insight, May 24, 2013 8:33 AM

better than a dashboard!

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The essential small business website checklist

The essential small business website checklist | Le web pour les PME | Scoop.it

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget. This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals. The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks....


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Frederic Reillier's comment, May 24, 2013 6:16 AM
Too systematic to be true, but not false neither...
Jeff Domansky's curator insight, May 24, 2013 1:14 PM

Basic advice for newbies and useful reminders for the rest of us.

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4 Innovative Ways to Use Web Video for Small Business

4 Innovative Ways to Use Web Video for Small Business | Le web pour les PME | Scoop.it

You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....


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Jeff Domansky's curator insight, May 19, 2013 4:41 PM

Very practical tips to help you get web video working for your small business.

wanderingsalsero's curator insight, May 20, 2013 12:55 AM

All good ideas. 

 

A dance studio could ask students to make a "Vine" (a brief "Twideo") video after an evening of using some cool moves (learned at the studio) on the dance floor on Saturday night.  Put a 'plug' in for the studio.  That would be great advertising for the studio.

Natan Amos's curator insight, July 3, 2015 12:25 AM

This article I personally believe is current action leading to futuristic outcomes. People would prefer to watch a 5 minute video of something rather than read a 500 word description of the same product as this article states. This is true because videos are more entertaining and meaningful as it shows the true features of the product and gives a clear description of everything about it. Whereas you can get the same information as reading a description but not necessarily get the full effect of the products potential. 

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Content Marketing Strategy: Thinking Bigger

Content Marketing Strategy: Thinking Bigger | Le web pour les PME | Scoop.it
In 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study there were a number of great suggestions for any midsized company to kick off a compelling content marketing p...
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MH Magazine Lite Free WordPress Theme - WP Daily Themes

MH Magazine Lite Free WordPress Theme - WP Daily Themes | Le web pour les PME | Scoop.it
HM Magazine lite is an elegant free WordPress theme from MH Themes. This is a theme that is perfect for magazines, portals and online new websites.

Via WP Newsify
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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Le web pour les PME | Scoop.it

Neil Patel is going to share with us 11 strategies from his bag of tricks. Some of these tricks will be easy to implement while others will be time-consuming, but if you take the time to implement a handful of them, your search engine traffic will increase.

 

Read More: http://www.quicksprout.com/2013/12/04/11-seo-changes-that-will-give-you-big-results/#more-14848

 

 

 


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Simon Steed's curator insight, December 5, 2013 9:19 AM

Very useful insights from a specialist in the SEO Industry - some good common sense tips here

Chris Bantock's curator insight, December 6, 2013 4:06 AM

Some excellent SEO tips here .. 

 

Elsie Whitelock's curator insight, December 9, 2013 7:53 AM

Useful.

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Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser

Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser | Le web pour les PME | Scoop.it
Google's 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink

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Alexander Abramov's curator insight, December 1, 2013 5:59 AM

Impressive work!

Alessandro Brusamento's curator insight, December 3, 2013 8:59 AM

Interessante ed impressionante infografica che spiega a grandi linee su cosa si basa l'algoritmo di Google

Mark Heinrichs's curator insight, December 4, 2013 2:02 AM

The ultimate checklist for SEO. Start your website optimization the right way and white-hat. Learn 200 ranking factors that will give you the advantage over your competition in a beautiful infographic.

Rescooped by Frederic Reillier from Referencement Naturel, SEO by Neoconsulting
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SEO : Voici comment suivre l’état d’indexation ...

SEO : Voici comment suivre l’état d’indexation ... | Le web pour les PME | Scoop.it
La bonne indexation d'un site dans les SERPs conditionne en grande partie son référencement. Voici quelques pistes pour la suivre grâce aux Webmaster Tools de Google.

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Frederic Reillier's insight:

La base. Toujours bon à rappeler

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30 Ways to Promote Your Blog Posts [Infographic]

30 Ways to Promote Your Blog Posts [Infographic] | Le web pour les PME | Scoop.it
Keep updated with latest cool infographics in B2B marketing and technology services/products by subscribing to our RSS feed: More Cool Infographics>> (30 Ways to Promote Your #BlogPosts [#Infographic] http://t.co/4QD0cCEwDz)...
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5 Reasons Why the Web Platform War is Over: PHP Won with 75% says Google - PHP Classes blog - PHP Classes

5 Reasons Why the Web Platform War is Over: PHP Won with 75% says Google - PHP Classes blog - PHP Classes | Le web pour les PME | Scoop.it
During Google I/O 2013 event a Google manager said PHP runs on 75% of the Web sites. So they decided to finally support PHP as in their AppEngine hosting service.
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From Stranger to Lover: How to do Digital Marketing in 2013

From Stranger to Lover: How to do Digital Marketing in 2013 | Le web pour les PME | Scoop.it

Simplify your digital marketing and take your audience from Stranger to Lover. How to do digital marketing in 2013 ?


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eMedToday's curator insight, May 19, 2013 8:27 PM

Provides a nice grahic on

 

" In short, the mission is to take your audience on a journey (in relation to your brand) "from stranger... to lover." At each stage of the audience journey,  they will be open to different types of messages from you.  Along with that comes different types of tools that will help you communnicate this message and connect more closely with your audience."

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5 Pillars of a Successful Modern Web Design - Search Engine Watch

5 Pillars of a Successful Modern Web Design - Search Engine Watch | Le web pour les PME | Scoop.it
5 Pillars of a Successful Modern Web Design
Search Engine Watch
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website.
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Le Web-to-Store : Nouveau Levier de Croissance pour les Magasins

Le Web-to-Store : Nouveau Levier de Croissance pour les Magasins | Le web pour les PME | Scoop.it
Article OD Cybel i-mage© 12/05/2013 La crainte passée de voir les achats sur le Net dépasser ceux de la « real life », le Web-to-Store apparaît plus que jamais comme un excellent levier de croissan...

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