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Antoine POIGNANT, MD's curator insight,
May 16, 12:04 PM
Presque un médecin sur deux... Budget digital moyen < 10 % au maximum !!! Un bel avenir pour http://www.meditailing.com ;-)
hugh mcclung's curator insight,
May 16, 8:54 PM
And 63% of doctor use mobile for medical reference. The conclusion is that Pharma's need to interact with doctor via mobile devices Delete the scoop?
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hugh mcclung's curator insight,
May 12, 8:08 PM
An important element of e detailing is addressing the requirement for a sparate plaftorm for patient engagement. Delete the scoop?
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hugh mcclung's curator insight,
May 12, 8:38 PM
Cegedim that in the US, spending on e-detailing, e-mailing and Webinar /Webcast type promotion was up 65% over 2011. Not surprising since 10% of pharma sales forces have been laid off here in the US. While the idea of eDetailing sound like a great way to reach physicians they have to consider when physicians are available for eDetailing and move beyond a canned pitch. In addition research has shown that physicians are relying more on mobile apps for prescribing information. Delete the scoop?
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Astelos_Sante's curator insight,
May 8, 8:10 AM
Où seront les enjeux de la Santé dans 20ans ? Probablement dans "l’épidémiologie fine via les réseaux sociaux" comme le prépare www.carenity.com Delete the scoop?
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Sven Awege's curator insight,
May 21, 2:46 AM
These types of simple tools are really useful for our Pharma Marketer to break down the spychological barriers of social media listening. Jonathan Richman did a great one, when he was stretching the limits with Dose of Digital, for off-label promotion (http://www.doseofdigital.com/2012/01/translating-fda-social-media-guidance/). With simple tools like this in place, a handful of procedures and willing people behind them Pharma can already do most things the nay-sayers claim impossible. The proof is already there to see. Many of the visionaries are engaging and learning already. The laggards are already loosing critical time and will find catch-up painful but necessary. Delete the scoop?
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Terheck's curator insight,
May 17, 1:25 PM
L'université Lyon 1 met la Connaissance à la portée du plus grand nombre. Très belle initiative. Les ressources partagées sont de très bonnes qualités.
Je vous invite à vous rendre sur leur site afin de découvrir à votre tour ces ressources en ligne, puis à les partager de nouveau. Delete the scoop?
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Astelos_Sante's curator insight,
May 17, 6:21 AM
Une infographie hyper intéressante qui fait figurer : * 2/3 français pensent qu'une téléconsultation pourrait remplacer une visite * 86% pensent que la consultation à distance serait utile * 60% serait rassuré par un conseil médical de la part d'un professionnel Delete the scoop?
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Astelos_Sante's curator insight,
May 14, 3:07 AM
La télémédecine pourrait permettre à la fois d’assurer la continuité des soins dans les établissements EHPAD ou à domicile et de maintenir le niveau de compétences des professionnels. Les objectifs... Delete the scoop?
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Denise Silber's curator insight,
May 12, 4:09 PM
Doctors inventing digital tools: Inspiratio of Respiradom is one example from Sylvie Royant Parola
Denise Silber's curator insight,
May 12, 4:10 PM
Médecin 2.0 - Sylvie Royant -Parola parlera à Doctors 2.0 & You 6 juin Paris
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