le monde de la e-...
Follow
Find tag "Phama"
19.8K views | +3 today
le monde de la e-santé
le monde de la e-santé
Un panorama de l'évolution de la santé vers le mumérique avec notamment, la mise en place de la télémédecine et l'émergence de la m-santé. by Fabrice Vezin
Curated by Fabrice Vezin
Your new post is loading...
Your new post is loading...
Rescooped by Fabrice Vezin from Pharma
Scoop.it!

Top pharma companies in social media: whose opinion are we polling?

Top pharma companies in social media: whose opinion are we polling? | le monde de la e-santé | Scoop.it

Millions of words have been written over recent years across media channels about the relative performance of pharmaceutical companies in social environments. This site has contributed a few thousand of its own, it should probably be noted at the outset.

 

No aspect of the management of the portfolio of presences of companies has been deemed to be too small to analyse in detail.

 

Repeatedly.

As the novelty wore off, we have for the most part managed to emerge collectively from the pleasure palace of social with our sanity intact, our humanity undiminished, and our sights firmly set on using social technologies to do things differently.

 

Somewhere along the way, a pharma social hegemony appears to have been established...


Via Andrew Spong
more...
Andrew Spong's curator insight, February 13, 2013 12:20 PM

Click on the title link above to read the full post on stwem.com

Jarek Kucia's curator insight, February 14, 2013 5:22 AM

Seems like "wait and see" strategy. Pharma is conservative, but it does not explain everyting. They're affraid or don't know like to do it.

Rescooped by Fabrice Vezin from All about Pharma by Pharmacomptoir
Scoop.it!

Staminic > L'industrie pharma doit-elle réduire ses dépenses de marketing et de communication ?

Staminic > L'industrie pharma doit-elle réduire ses dépenses de marketing et de communication ? | le monde de la e-santé | Scoop.it
C’est ce que semble penser Joseph Jimenez, PDG de Novartis, dans une interview accordée au Wall Street Journal… (L'industrie pharma doit-elle réduire ses dépenses de marketing et de communication ?

Via Pharmacomptoir / Corinne Thuderoz
more...
No comment yet.
Rescooped by Fabrice Vezin from De la E santé...à la E pharmacie..y a qu'un pas (en fait plusieurs)...
Scoop.it!

La convergence de l’industrie médicale et du digital en une seule image

La convergence de l’industrie médicale et du digital en une seule image | le monde de la e-santé | Scoop.it
La relation entre industriels du monde de la santé, les patients, leurs familles et entourages ainsi que les régulateurs et autres institutions ne cesse...

Via Isabelle Delignière-Léglise, Julie Thudin, Corinne Thuderoz
more...
No comment yet.
Rescooped by Fabrice Vezin from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
Scoop.it!

Seven emerging trends in pharma communications | pharmaphorum

Seven emerging trends in pharma communications | pharmaphorum | le monde de la e-santé | Scoop.it

2012 showed signs of pharma focussing more on doing the right things with digital, rather than getting side tracked by the hype. Moving on from this, 2013 should be the year where pharma effectively integrates digital with traditional communications channels and makes it a core component of everything it does.

 


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
more...
No comment yet.