Le monde du Saas et des Acteurs
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Orsyp rachète Streamcore, spécialiste de l'optimisation WAN

Orsyp rachète Streamcore, spécialiste de l'optimisation WAN | Le monde du Saas et des Acteurs | Scoop.it
Un des derniers acteurs indépendants de l'optimisation réseau WAN, Streamcore, vient d'être rachetée, par la société française Orsyp.
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Le monde du Saas et des Acteurs
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How Top SaaS Companies Combine Landing Page Software With Predictive Lead Scoring @phswiss

How Top SaaS Companies Combine Landing Page Software With Predictive Lead Scoring @phswiss | Le monde du Saas et des Acteurs | Scoop.it
Let’s face it: Google AdWords is expensive. Especially because “more leads” doesn’t necessarily mean “more sales” - unless you’re thinking the process through.
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Podcasts of 8 VCs Operating Outside of Silicon Valley | Sramana Mitra

Podcasts of 8 VCs Operating Outside of Silicon Valley | Sramana Mitra | Le monde du Saas et des Acteurs | Scoop.it
Entrepreneurs building their startups outside of Silicon Valley and interested in learning how venture capitalists and investors work with and support local
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Why Amazon is eating the world

Why Amazon is eating the world | Le monde du Saas et des Acteurs | Scoop.it
I co-founded a software startup in December. Each month, I send out an update to our investors to keep them updated on our progress. But the past month was a..
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Global Security-as-a-Service Revenues to Surpass $16B by 2026, Report Says

Global Security-as-a-Service Revenues to Surpass $16B by 2026, Report Says | Le monde du Saas et des Acteurs | Scoop.it
The leading electronic security industry resource for professional security installing contractors, security dealers and systems integrators. Dedicated to keeping security professionals informed of market trends, new security products and training opportunities. Security News, Video, Blog, Product Reviews and more.
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S|W: The SaaS Weekly – Who’s investing in SaaS?

S|W: The SaaS Weekly –  Who’s investing in SaaS? | Le monde du Saas et des Acteurs | Scoop.it
The SaaS Weekly is a weekly newsletter covering the major SaaS news from Canada, and around the globe.
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Integrating SaaS into your I.T. Strategy

Your organisation is a credit card away from provisioning third party Software-as-a-Service applications. Meanwhile your I.T. infrastructure operates unde
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Leadfeeder | How do you sell SaaS software to enterprise businesses?

Leadfeeder | How do you sell SaaS software to enterprise businesses? | Le monde du Saas et des Acteurs | Scoop.it
Selling technology to enterprises can be a pain for startups, but it’s worth big bucks. Here are the enterprise sales strategies to use to land big deals.
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Microsoft aurait acquis Cloudyn pour 60 millions de dollars - Le Monde Informatique

Microsoft aurait acquis Cloudyn pour 60 millions de dollars - Le Monde Informatique | Le monde du Saas et des Acteurs | Scoop.it
Acquisition : Pour renforcer ses capacités de surveillance et d'analyse dans le cloud, Microsoft aurait conclu un accord avec la start-up israélienne Cloudy
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SaaS Usage

What are the most popular SaaS applications? What are they being used for? What are the best practices for buying SaaS and managing SaaS? How can w
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Google s'associe à PayPal pour développer Android Pay - Le Monde Informatique

Google s'associe à PayPal pour développer Android Pay - Le Monde Informatique | Le monde du Saas et des Acteurs | Scoop.it
Application : Les deux sociétés ont annoncé qu'elles s'associaient pour permettre aux utilisateurs d'accéder à leurs comptes PayPal et Android Pay dan
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Software Service Success: Why the Shift to SaaS is Paying Off

Software Service Success: Why the Shift to SaaS is Paying Off | Le monde du Saas et des Acteurs | Scoop.it
The move to SaaS allows partner agencies to make real gains by delivering more transparency on what the technology is delivering, as well as control over key aspects of consumer privacy and targeting, argues Joe Peters (pictured below), director of platform, EMEA & emerging markets, Rocket Fuel.

Companies like Salesforce, Dropbox, and Slack have emerged and expanded quickly with an SaaS-first business model over the last decade. Meanwhile, other long-standing tech corporations, including IBM and Oracle, have acquired or built their way into the market.

According to the statistics, organisations are right to feel confident that incorporating SaaS into their day-to-day functions will provide a return on investment. The SaaS market was up 20.3% to USD$37.7bn (£30.2bn) year-on-year in 2016. And established businesses like Microsoft, Adobe, and SAP have reported double-digit growth. So, why is it that incorporating Software as a Service into the strategy seems to be a sure fire way for businesses to succeed?

Range of application, ease of integration, and the flexibility to scale usage up or down based on each organisation’s requirements are just a few of the benefits of leading with the SaaS model. In addition, the technology is acting as a hotbed for the application of artificial-intelligence-based services. So, companies that want to improve the experience they provide customers, and future-proof their position in the market, see this as a big opportunity.

By looking specifically at digital marketing, we can begin to understand what is driving the adoption of both an SaaS technology infrastructure as well as an artificial-intelligence-based approach. Consumers today want more than automation. They expect brands to preempt their needs, communicating with them in the precise moment of the customer journey when they are ready to purchase or engage, with creative that delights rather than annoys. Digital marketing powered by artificial intelligence can help them achieve this.

With the volume and speed of data increasing at exponential rates, the challenge of the consumer’s increasing expectations becomes the opportunity. Consumers are sending so many signals at every turn online, which gives brands the chance to collect first-party data and make sense of their customers’ behaviour and preferences. Moving to predictive marketing we can use artificial intelligence to analyse all of this data at scale, then create seamless customer experiences that are actually welcomed, rather than unwanted. The result is that brands can address their consumers as individuals across all mediums and devices – putting their own data at the heart of their success. They also get to make quick, real-time decisions based on proven techniques and outcomes.

Along with the broad scale application and ease of integration an SaaS solution offers, there are also cost, transparency, and control considerations. In terms of business efficiency, partner agencies can make real gains by delivering more transparency on what the technology is delivering, as well as control over key aspects of consumer privacy and targeting. When this is complemented by an artificial-intelligence-powered solution, those agencies are in a position to help brands prepare for, and move towards, predictive marketing methods.

One prominent UK-based independent agency, House of Kaizen, has taken advantage of an artificial-intelligence-based SaaS solution for delivering value to clients. Through the integration of the Rocket Fuel DSP into their marketing tech stack, House of Kaizen delivered a 70% business efficiency saving while exceeding their client’s marketing benchmarks by 406%. Along with business efficiencies for both House of Kaizen and their clients, the business was able to incorporate all ecosystem partners directly into the DSP and leverage rich insights at the touch of a button.

Marketing has moved on from a solely programmatic approach. The future of the industry is abou
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L'adoption de DevOps tarde en France - Le Monde Informatique

L'adoption de DevOps tarde en France - Le Monde Informatique | Le monde du Saas et des Acteurs | Scoop.it
Développement et Tests : Moins du tiers des entreprises françaises de plus de 1000 salariés ont eu recours à DevOps dans au moins un projet d'après IDC. Et ce, alors mêm
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Rolling SaaS metrics deceive you. Here's how.

Rolling SaaS metrics deceive you. Here's how. | Le monde du Saas et des Acteurs | Scoop.it
SaaS metrics help you make decisions to guide your company. Rolling SaaS metrics hide trending problems behind analytics that lack any temporal context.
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Top 6 Best SaaS Companies | 2017 Ranking | Most Recommended Software as a Service (SaaS) Platforms, Popular SaaS Models for Your Business

Top 6 Best SaaS Companies | 2017 Ranking | Most Recommended Software as a Service (SaaS) Platforms, Popular SaaS Models for Your Business | Le monde du Saas et des Acteurs | Scoop.it
2017 RANKING & REVIEWS TOP RANKING BEST SAAS PROVIDERS Equipping Your Business with Software as a Service for 2017 Purchasing your own software and the accompanying hardware can be a very pricey endeavor to undertake. Not only is it sometimes difficult to determine the appropriate materials to p…
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BSE Selects IBM to Build and Manage New Security Operations Center | news.sys-con.com

BSE Selects IBM to Build and Manage New Security Operations Center | news.sys-con.com | Le monde du Saas et des Acteurs | Scoop.it
MUMBAI, India, May 11, 2017 /PRNewswire/ -- IBM (NYSE: IBM) today announced that BSE (formerly known as the Bombay Stock Exchange Ltd), the oldest stock exchange in Asia and now the fastest exchange in world, has selected IBM Security to design, build and manage a cyber Security Operations Center to safeguard the company's assets and protect stakeholder data. Under the five-year managed security services agreement, the center will enable around-the-clock security event monitoring, event handling, security analysis, incident management and response along with synchronized management of devices, networks and applications.
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NVIDIA Tesla Accelerators on IBM Cloud Demonstrate Advanced Performance for Training Deep Learning Models | news.sys-con.com

NVIDIA Tesla Accelerators on IBM Cloud Demonstrate Advanced Performance for Training Deep Learning Models | news.sys-con.com | Le monde du Saas et des Acteurs | Scoop.it
ARMONK, N.Y., May 8, 2017 /PRNewswire/ -- IBM (NYSE: IBM) announced that benchmarks conducted by IBM engineers found that the NVIDIA® Tesla® P100 GPU accelerators on the IBM Cloud can provide up to 2.8 times more performance than the previous generation NVIDIA® Tesla® K80 for certain test cases. A second benchmark conducted by Rescale also found significant performance gains for the NVIDIA Tesla P100 GPU on IBM Cloud. This reduces the corresponding training time required for deep learning models and helps enable organizations to quickly create advanced artificial intelligence (AI) applications on the cloud.
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Microsoft launches a slew of IoT-related offerings

Microsoft launches a slew of IoT-related offerings | Le monde du Saas et des Acteurs | Scoop.it
Microsoft's goal is to reduce the complexity of IoT deployments.
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What 2017 Holds For Shoppers and Retailers? - OpenXcell

What 2017 Holds For Shoppers and Retailers? - OpenXcell | Le monde du Saas et des Acteurs | Scoop.it
Retail business is throwing new possibilities to both customers and retailers. One who re-imagines is the real winner in the retail industry.
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Understanding SaaS Churn Metrics: Why all churn is not created equal

Understanding SaaS Churn Metrics: Why all churn is not created equal | Le monde du Saas et des Acteurs | Scoop.it
Churn can make or break SaaS growth, but not all churn is created equal. This is your guide to understanding all the SaaS churn metrics and how they differ.
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6 Reasons why People Won’t Buy Your SaaS (and How to Boost Saas Sales)

6 Reasons why People Won’t Buy Your SaaS (and How to Boost Saas Sales) | Le monde du Saas et des Acteurs | Scoop.it
I’ve been working with more than a dozen SaaS companies so far and I have yet to see one that doesn’t have “boost SaaS sales” listed as a top priority
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Three Ways to Waste Your SaaS Marketing Budget | Practical Advice on SaaS Marketing

Three Ways to Waste Your SaaS Marketing Budget | Practical Advice on SaaS Marketing | Le monde du Saas et des Acteurs | Scoop.it
RT @saasmarketing: Three Ways to Waste Your SaaS Marketing Budget | Practical Advice on #SaaS #Marketing https://t.co/VBqANEQIpZ https://t.…
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3 Biggest SaaS Sales Tips to Impact My Career

3 Biggest SaaS Sales Tips to Impact My Career | Le monde du Saas et des Acteurs | Scoop.it
One of our Account Executives shares his insight as a SaaS sales student - the three tips that have most heavily impacted his career thus far.
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Boeing compte économiser des millions grâce à l'impression 3D - Le Monde Informatique

Boeing compte économiser des millions grâce à l'impression 3D - Le Monde Informatique | Le monde du Saas et des Acteurs | Scoop.it
Innovation : Le recours à l'impression 3D va permettre à Boeing de réduire ses coûts de 2 à 3 millions de dollars pour produire chaque appareil long-courrie
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Compliance with SaaS

Compliance regulations limit how your organization can store and transfer business-critical information. Learn how to determine if a SaaS (Software as
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