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Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Le marketing traditionnel mis à mal par les pratiques numériques | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
Arnaud Chapal's insight:

Une confirmation: le monde du numérique crée de nouveaux territoires, de nouvelles pratiques qui mettent à mal les anciennes méthodes.

Une leçon à retenir pour les e-commerçants qui inviestissent dans leur marketing.

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ExploreCurate's curator insight, October 31, 2013 6:46 PM

ambitious graphic to explain obvios point out. Nevertheless...

 

mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Muhammad Isa Ismail's curator insight, February 7, 2014 7:17 PM

Don't just sit there, Go mobile!!!

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Thelia 2 en version bêta : socle technique, front et back-office révisés, nouvelles fonctionnalités

Thelia 2 en version bêta : socle technique, front et back-office révisés, nouvelles fonctionnalités | Le marketing traditionnel mis à mal par les pratiques numériques | Scoop.it
Cette version de l'outil de création de sites e-commerce open source est riche en nouveautés, tant techniques que fonctionnelles ainsi qu'en matière d'expéri...
Arnaud Chapal's insight:

La nouvelle version de Thelia, solution e-commerce Open Source, est annoncée. Gros travail sur l'architecture, puisque Thelia est maintenant basé sur Symfony 2, le framework qui monter.

Une solution made in France qui va dans le bon sens.

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Rescooped by Arnaud Chapal from Big Data & Digital Marketing
Scoop.it!

Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Le marketing traditionnel mis à mal par les pratiques numériques | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
Arnaud Chapal's insight:

Une confirmation: le monde du numérique crée de nouveaux territoires, de nouvelles pratiques qui mettent à mal les anciennes méthodes.

Une leçon à retenir pour les e-commerçants qui inviestissent dans leur marketing.

more...
ExploreCurate's curator insight, October 31, 2013 6:46 PM

ambitious graphic to explain obvios point out. Nevertheless...

 

mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Muhammad Isa Ismail's curator insight, February 7, 2014 7:17 PM

Don't just sit there, Go mobile!!!