- A Professional Brand Online - if your business doesn’t have it’s own attractive website, no one is going to take you seriously. A strong and democratically endorsed online reputation is obligatory in today’s business environment.
- A Reliable Way to Pay - Owners must get up to date using online booking software, accepting credit cards, and more broadly embracing technology.
- A True Authentic Experience - No matter the price-point, if a traveler can feel temporarily and authentically immersed in a foreign place, the satisfaction impact is overwhelming.
- Genuine Hospitality - Vacation rentals are stealing more and more hotel market share for one big reason: they’re more economical (though also in many cases more practical). The rental owners need to embrace the hotel-style principles of receiving strangers and taking great care of them for a few days
- Consistency - Consistency is a big hurdle in the vacation rental industry (rental standards across state borders, payment processes across country line