Nero Giardini Spring-Summer 2014 Shooting Backstage Video
Le Marche & Fashion
Le Marche offers an esteemed fashion industry that over time has developed an expertise that permit to understand the needs and desires of the market, especially from the end consumer side. Le Marche is a land of ancient traditions and crafts manufacturing, here, are located some of the major brands famous all over the world. A trip to the Marche, may also be an opportunity to switch from the classic historical and cultural tour to another exquisitely fashionable, in search of numerous outlets and factory stores. The shoe making district of Fermo and Macerata situated on the border of the provinces of the same name, represents the largest concentration of footwear producing companies in Italy.
Curated by Mariano Pallottini
Roberto Botticelli the famous shoe brand from Le Marche, reveals the important phases of its production process from design process to the final packaging.
Analysis, market research and product positioning help the shoe stylists to realize the "Fashion design sketches shoes". The video, jumping the entire phase of the realistic design through computer, highlight the studies on colour and material combination. Other jump and we see the cut, stitching, lasting and the "beta sample realization" completely similar to the production process.
Every days experienced desiners, expert craftmen and skilled workers apply love of detail together with their huge personal dedication to produce distinctive high-quality shoes.
A preview of the new Fornarina 2012 Spring Summer collection, shot behind the scene of the new ADV campaign set in Marrakech, in a location that takes inspiration from Maghreb ambience and taste.
Images framed by inlays and mosaics reveal the new season garments with precious details and delicate flowery patters that give a distinct exotic touch.
A glimpse at the new Fornarina 2012 Spring Summer fashion collection, in wait of the brand new ADV campaign.