Italian jeanswear label Dondup has opened its first flagship store – Casa Dondup - in Milan’s Via Sirtori 34. This unique 400-sqm-concept store offers the whole men’s and women’s jeanswear and Dondup fashion collections as well as new designers' projects, not necessarily tied to the fashion world.
The store is decorated with carved iron elements, white vintage furniture and interiors, and is devised in order to present a cosy and feel-at-home ambiance as well as a restaurant on the second floor plus spaces for reading and listening to music.
The company which was founded by designer Manuela Mariotti and CEO Massimo Berloni, is not planning to open a whole series of stores according to this new concept. Their future aim is rather to focus on testing new ideas and concepts through this creative shopping destination.
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