Le Marche & Fashion
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Scooped by Mariano Pallottini
onto Le Marche & Fashion

OXS Every Day Life - NYC SS 2013

EVERY DAY LIFE, a project, a reality, a passion… A project, because what we are doing will make us discover a world that is both globalised and unknown and, at times, without reflection. The journey's stages will be those cities of the world that are, obviously, the most akin to the brand. A rather intense journey that we will document through photos and videos on the internet telling about the daily life of working people, of those who enjoy nightlife, of who plays a broken guitar in the middle of the road… of the reality. A logbook that, starting from the streets of London, will stop in the coolest capitals creating an emotional video every time. A reality that our eyes miss and that even those who speak about fashion with confidence sometimes miss too. We want to place O.X.S. in the frontline making it the protagonist not only of the "objects" that it creates but also for the passion that is behind and that accompanies our work giving space to our idea of quality based on a research that uses everything we know how to do on an aesthetic, creative, production and distribution level. These same values have inspired the brand's new communication concept, that is the pursuit of pieces of humanity around the world… humanity according to O.X.S., i.e. all those who have elective affinities with the brand and move along its same frequencies, demonstrating they appreciate the products at first sight, choosing to become, in some way, testimonials of the brand in a completely spontaneous and natural way representing the brand in its ideal "habitat": real life. Advertising that becomes a "work in progress", a logbook that, starting from the streets of London, will stop in the coolest capitals creating an emotional video every time.

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Le Marche & Fashion
Le Marche offers an esteemed fashion industry that over time has developed an expertise that permit to understand the needs and desires of the market, especially from the end consumer side. Le Marche is a land of ancient traditions and crafts manufacturing, here, are located some of the major brands famous all over the world.  A trip to the Marche, may also be an opportunity to switch from the classic historical and cultural tour to another exquisitely fashionable, in search of numerous outlets and factory stores.  The shoe making district of Fermo and Macerata situated on the border of the provinces of the same name, represents the largest concentration of footwear producing companies in Italy.
Curated by Mariano Pallottini