Ex-L’Oreal fragrance division brand manager Camilla Schiavone has been announced as the latest member of the team that will revive the Schiaparelli brand, says WWD .
Diego Della Valle - the Tod’s SpA financier behind the resurrection of the iconic label that closed in 1954 - has also recruited Paris-based Farida Khelfa as spokesperson/muse. The brand is expected to announce its creative director in September and show its first collection on the Paris catwalk next March.
The new label will focus mostly on accessories, makeup, and cosmetics, with some clothes as well – a business model that Della Valle has called ‘pret-a-couture’. ‘There are a lot of rich people in the world who want something very special,’ he told the FT in May.
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