Le Marche & Fashion
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Alberto Guardiani Backstage SS 2012 AD Campaign

The warm lights of Sicily, and a mood that enhances the beauty of Art Nouveau places in Palermo: the new ad campaign for Alberto Guardiani has been shot precisely in Sicily’s chief city.
The designer, with the help of photographer Serge Guerand, illustrates his collections – the first menswear and womenswear lines - for Spring/Summer.

The images capture the intensity of tradition, revisited with a new twist, focusing on the future: in the lead role a refined couple, who likes to be stylish without affectation: she, model Clara Mas, is wearing sandals featuring warm hues and contrasting optical patterns; he, Tanel Derard, chooses soft loafers made with vintage hides - moving cheerily against the backdrop of a late 19th century garden caressed by soft and evanescent lights.

Guya Guardiani, the daughter of the label’s founder, acted as creative director for the ad campaign, and worked with stylist Emanuela Fontana. The hair and the makeup were designed by Pierpaolo Lay and David Allan Jones respectively.

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Le Marche & Fashion
Le Marche offers an esteemed fashion industry that over time has developed an expertise that permit to understand the needs and desires of the market, especially from the end consumer side. Le Marche is a land of ancient traditions and crafts manufacturing, here, are located some of the major brands famous all over the world.  A trip to the Marche, may also be an opportunity to switch from the classic historical and cultural tour to another exquisitely fashionable, in search of numerous outlets and factory stores.  The shoe making district of Fermo and Macerata situated on the border of the provinces of the same name, represents the largest concentration of footwear producing companies in Italy.
Curated by Mariano Pallottini