Le Marche & Fashion
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After the Shoe with Franceschetti Shoes Montegranaro

After the Shoe with Franceschetti Shoes Montegranaro | Le Marche & Fashion | Scoop.it

“Being passionate about shoes does not mean you just buy them“
The real Lover isn't found in the way he chooses his shoes. but in the way he looks after them.
It's important to change your shoes everyday. Even the best manufacturers are unable to avoid the premature wearing out of the shoes if appropriate time for drying isn't allowed. The leather becomes limp, loses abrasion resistance and consistency.
Shoe care entails applying essential products (creams and polish) and individual methods.
When properly looked after, the shoe can look gorgeous.When mistreated and neglected, it may lose its own lustre in a few months.
"After the shoe" is a set of simple but helpful guidelines on how to take care of shoes.
The shootrees: this is a tool which helps the shoe maintain its original axis hence putting the leather in the best condition to dry evenly...
Tho polish: the real quality polish is beeswax. Its aim is to soften, make waterproof and burnish the leather...
Tho shoe cream: customers get often confused with shoe cream and shoe polish and for this reason they substitute one for the other absent-mindedly. Shoe cream, actually, has a very specific purpose as it works like a detergent...
The conditioner: it is very similar to the cream. with a plus: it contains mink oil...
The soap: because of its content of glycerin, the colours may fade if it is too frequently used. Soaps such as balms or ointments should only be applied to certain footwear: football shoes, mountain boots,...
Conditioning: to dry the soles,it is recommended not to leave the shoes on the floor as they would not be able to breathe. Place them in supine position. Never put damp shoes under unnatural sources of heat...

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Le Marche & Fashion
Le Marche offers an esteemed fashion industry that over time has developed an expertise that permit to understand the needs and desires of the market, especially from the end consumer side. Le Marche is a land of ancient traditions and crafts manufacturing, here, are located some of the major brands famous all over the world.  A trip to the Marche, may also be an opportunity to switch from the classic historical and cultural tour to another exquisitely fashionable, in search of numerous outlets and factory stores.  The shoe making district of Fermo and Macerata situated on the border of the provinces of the same name, represents the largest concentration of footwear producing companies in Italy.
Curated by Mariano Pallottini