Few years ago it was impossible to observe online the shoe collections of traditionalists Le Marche shoe brands. There was the fear for the imitation of expert local or international shoemakers .
The multiplication of the collections, the reduced time between productions, the impossibility to predict the success of a model and the need to reinforce the name of the brand, favored the online presence of the Marche footwear district. Passing through the direct sale in factory outlet, almost all brands are selling online with the ecommerce formula. Today, this is an established phenomenon . All the brands own an ecommerce or possess a "dedicated" space into some important sites in the sector (such as http://www.yoox.com/ or http://www.luisaviaroma.com/ ) or both. The price policy is not yet mature but improving.
Rossi, a historic brand of men's footwear Montegraro , it was not the first to sell online, but now does it with a good price policy.
Here, for example:
Ankle suede laced rock bottom. Dovetail and English style for the trendy and sporting man. 200€ original price offered with 30% discounted price online at 130€