Le Marche & Fashion
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Le Marche & Fashion
(http://www.lifemarche.net soon in English) Le Marche offers an esteemed fashion industry that over time has developed an expertise that permit to understand the needs and desires of the market, especially from the end consumer side.  Le Marche is a land of ancient traditions and crafts manufacturing, here, are located some of the major brands famous all over the world.  A trip to the Marche, may also be an opportunity to switch from the classic historical and cultural tour to another exquisitely fashionable, in search of numerous outlets and factory stores.  The shoe making district of Fermo and Macerata situated on the border of the provinces of the same name (in the Marche Region on the Adriatic coast), represents the largest concentration of footwear producing companies in Italy.
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Le Marche Shoes online | Rossi Shoes Le Marche: fabulous men's shoes now in ecommerce

Le Marche Shoes online | Rossi Shoes Le Marche: fabulous men's shoes now in ecommerce | Le Marche & Fashion | Scoop.it

Few years ago it was impossible to observe online the shoe collections of traditionalists Le Marche shoe brands. There was the fear for the imitation of expert local or international shoemakers .
The multiplication of the collections, the reduced time between productions, the impossibility to predict the success of a model and the need to reinforce the name of the brand, favored the online presence of the Marche footwear district. Passing through the direct sale in factory outlet, almost all brands are selling online with the ecommerce formula. Today, this is an established phenomenon . All the brands own an ecommerce or possess a "dedicated" space into some important sites in the sector (such as http://www.yoox.com/ or http://www.luisaviaroma.com/ ) or both.  The price policy is not yet mature but improving.
Rossi, a historic brand of men's footwear Montegraro , it was not the first to sell online, but now does it with a good price policy.

Here, for example:

Ankle suede laced rock bottom. Dovetail and English style for the trendy and sporting man. 200€ original price offered with 30% discounted price online at 130€

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ADV Rossi - no words, only shoes

ADV Rossi - no words, only shoes | Le Marche & Fashion | Scoop.it

Rossi, 2012 Campaign , ADV

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