Individuality as distinctive sign: from those who create, for those who wear.
Bearing in mind the desire of the most exigent ones – connoisseurs, experts, style fanatics – Santoni introduces the Fatto a Mano su Misura. A service, not a collection.
Santoni’s unique savoir faire, craftsmanship and tradition are at the client’s complete disposal.
Fatto a Mano su Misura represents the evolution and peak of Santoni’s craftsmanship. The experience acquired during forty years of excellence in the art of shoemaking is at the service of the client and of his wishes. The privilege of owning a unique product, specially designed and built according to one’s own wishes, expresses the purest sense of Santoni Fatto a Mano su Misura, an exclusive experience
Dialogue becomes antidote to standardization and serialization. Santoni’s craftsmen, not only hands but consultants and advisers, guide everyone into a path of discovery, invention and creation. One client, one story, because no one is the same. Pure individuality.
The rituality makes this experience as unique as the final product. The creation of a handmade shoe follows a specific procedure: foot measurement, selection of the shape, of the hides, and of every single detail. Every aspect of the shoe is adjustable ad libitum to the client’s request. From the lasting to the coloring, the construction of a custom shoe can take over two months. The pleasure is amplified by the waiting for the perfect object.