I wanted my children to learn English as early as possible. There was nothing in my area (San Marino) at all. I was always attracted to the franchise idea, and I kept on coming across the name ‘Helen Doron English’ in franchise publications, and I became excited about the possibility that I could make this my career. One thing led to another and I signed in March 2007 and opened my first Learning Centre in October.”
After a couple of months, I was already thinking about expanding and a year later I became Master Franchisor for all of Le Marche.”
Alex reports that her biggest challenge is that Le Marche is a very large area with a small population, so lots of traveling is required. It takes 2.5 hours to drive from San Marino to the furthest Learning Centre in her region, which she does often, as she makes it a priority to be highly visible to her Learning Centre Franchisees, as well as teachers and parents.
Alexandra’s plans for the Le Marche region are many. The Helen Doron San Marino Learning Centre was just approved as an official Cambridge ESOL preparation and exam centre (one of only three in all of Italy). “We were recently approved, so promotion of Cambridge preparation and exams regionally is one of our main goals, which will improve profitability and add prestige. We also added the new Teen English courses to the programmes we offer and we are moving the San Marino Learning Centre to larger premises. We also intend to open more learning centres in our region and adding new activities.