The Association “Casale delle Noci” develop continuous activities, with the purpose of becoming a reference point for the territory improving, safeguarding and promoting the Excellence in craftsmanship which makes up the great Made in Italy trademark in the world, directing the youth to the culture of “know how” and developing a virtuous circle between past, present and future, between market, art and society. Promoting a culture which enables companies to forge commercial relationships and partnerships more easily. Made in Italy, a philosophy of life that the world appreciates and “envies” is the result of various factors including the culture of beauty (intended as feeling and intuition) and the relationship with a territory rich in stimuli. The international division of labour sees the majority of the Italian manufacturing businesses positioned at the top-end of the market, with small production lots where uniqueness, creativity, personalisation attention to detail and the quality of raw materials are appreciated. It is essential to keep the values of craftsmanship alive, to recover and develop them, even in a new style. The market might not be on local and district levels anymore, the manufacturing processes will be assisted by new technologies, materials will be renewed; mastering telecommunications will become essential in order to develop international business connections; new commercial interfaces will spring to life. To appreciate the Italian manufacturing process it is essential to make people understand how the artistic culture and the territory affect the design and production of the object (this goes for both the industry and crafts); to create a virtuous circle between market - art – society.