Marche d'Eccellenza - Made in Marche Forum | Le Marche another Italy |

“Marche d'eccellenza” which represents an ongoing exploratory study on a territorial umbrella-brand. Since 2009, stakeholders in the Marche region agreed to collect all regional typical products (agro-food and manufacture) and touristic destinations under this umbrella-brand in order to stimulate new aggregations and valorize the Marche “uniquenesses”. An analysis of the first “Marche d'eccellenza” forum will express the issues arising from dealing with a territorial umbrella-brand. Particular attention is given to the support that the university can offer in assisting this process.