Immagini di Mario Granatiero
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Mariano Pallottini's insight:
Where are you going? Relax, sip a cup of tea and mimics one of the favorite activities of the Italians: imagine to observe the city from the outdoor table of a cafe. Mario Granatiero, the poet of the video camera will transport you to Ascoli Piceno in a market day. You Will observe one of the few activities that have never stopped since the time of ancient Rome, the weekly market. The morning sun is already low, revealing the fall season. People moves, each person in his own way. The stalls are ordered in a row and now, as seashells, they open up filled with colorful goods. Mario captures the detail that describes the whole, directs your gaze where more things happening and he does it with ease, almost casually.
For Americans, this time of year means turkeys and pumpkin pies. For Italians, and owners of the world's most expensive restaurants, it means white truffles. From late October until Christmas, the ten-week season is one of the shortest — and most profitable — on the culinary calendar. But this year, a hot, dry summer has left many patches barren, and some are calling it one of the scarcest truffle seasons ever. Even still, restaurants don't seem to be having too much trouble tracking truffles down this year. How so? We tracked truffles from Italy to restaurant tables in the U.S. to find out.
Of course, it behooves people in the truffle business to play up the low-stock, high-quality angle since it drives prices astronomically high. “The season hasn’t started as well as we would have liked,” Andrea Pirotti, the mayor of Acqualagna, says. Acqualagna, located in the Le Marche region of Italy on the eastern slope of the Apennines, is considered one of the most important white truffle regions in the world. It’s not as famous as Alba to the north, where people flock for its much followed white truffle auctions in October. But when Alba postponed the auctions with little warning this autumn, Acqualagna and its young mayor were forced into the unlikely role of telling the world what to expect from the 2012 crop. "We've seen prices consistently at 3,000 Euros and higher per kilo," Pirotti says. (That's $3,817 for about 2.2 pounds; truffle geeks can follow the near-daily fluctuations in Italian truffle export prices here.)
This kind of pricing naturally lends itself to all sorts of marketing gimmicks. Oscar Farinetti, the founder of Eataly, held a press conference at the megamart's Rome location in October to declare the quality of this year's limited crop exceptional. When, last weekend, a one-kilo truffle was found near Acqualagna, Farinetti offered to give it to President Obama to celebrate his reelection. The catch, of course, is that Obama has to pick it up himself at Eataly's New York location.
But how does export price actually affect American restaurants? The price of a decent white truffle — which depends not only on weight, but also on shape, hue, and age — has topped $3,400 per pound this year, says Huntington Beach, California, importer Roberto Saracino. (That's about twice as much as the export prices.) Restaurant owners are understandably secretive about where they buy truffles and how much they pay for them, but when Saracino and I spoke a few weeks ago he told me he'd shipped about one pound of fresh white truffles to Sirio Ristorante at the Aria Resort & Casino in Las Vegas, Sinatra at the Wynn, and Le Cirque at the Bellagio, where a truffle tasting menu goes for $395 before tip, tax, and wine.
In fact, I knew about that truffle sale before Saracino told me. In the hills above Roccafluvione, a tiny Italian town in the Le Marche region with a single functioning traffic light, 6,000 miles from the Las Vegas Strip, I met Bruno, a shaggy Lagotto Romagnolo — a breed favored by truffle hunters. Bruno had unearthed the biggest white truffle in the batch that was later shipped to Saracino, and then on to his Las Vegas clients. Bruno’s find was a lovely plum-sized specimen, a speckled hazelnut shade (the ideal hue). The dog dug it up on a Monday. It was brushed clean, weighed, and packaged on a Tuesday morning and then shipped by Bruno’s owner, Silvio Trivelli, to Saracino. It arrived in California less than 48 hours after being dug up from the woods of Roccafluvione.
So when I went for breakfast this morning my hosts told me it was market day in Ascoli. We're not talking the puny market from the other day, we're talking the real deal. That's when I heard angels singing and realized those little boots I had my eyes on were within reach.
Here in Italy the market moves from town to town and Saturday it happens to be in Ascoli which is 20 mins away from the house. So I raced over here right after breakfast so I could get good parking, walked up the hill to the main piazza and there it was. White tents as far as the eye could see, Italian people screaming that they have the best deal and people everywhere..
I made a few good purchases: a beautiful leather bag (with studs) for 20 euros and my beautiful booties (with studs). I am now a full fledged Italian.....I just need to get my greyish legs a little tanned so that I don't look like a total moron wearing them.
Fancy a little of French Style in your stay in Le Marche? Then head down to Ascoli Piceno's Mercatino Regionale Francese, a French market for a little Gallic charm.
The French market sets up shop in Arringo's Square (Piazza Arringo) and is piled high with French food and fashion.
Courtesy of French market experts extraordinaire, Promeceventi.com, the top quality stalls offer a variety of speciality cheeses, sausages from Toulouse, fresh baguettes, smoked meats, olives, spices, delicious preserves and sauces and lots more.
Stalls in Piazza Arringo will offer favourite French foods such as crepes, French cheeses, and sweet treats straight from the bakery, alongside other goods such as natural Marseilles soaps, hand-made baskets and pashminas.
And don’t forget your beret – the stalls are also a great place learn how to dress a la mode francais, with a range of French gifts and fashions.