Ancona Riviera del conero 13-15 June. ENDURANCE LIFESTYLE is an event full of important initiatives and appointments of excellence. Four days dedicated to sports, economy, education and entertainment to enhance the discipline of Endurance, its protagonists and all the Italian excellences. Endurance, known also as the "Sport of Sheikhs", manages to achieve the promotion of Made in Italy productions fostering the economic development, territorial marketing and creation of synergies. The previous editions have been capable of favoring cultural exchanges, network activities and the establishment of economic partnerships and commercial projects between Italy and the United Arab Emirates.