Leader in Semi Automatic Shotguns, Pistols and Rifles sales and Production.
In 1967 the Benelli brothers, the same as those of the motorcycle factory, founded Benelli Armi in Urbino enthused by their great passion for hunting. They had the ingenious foresight to understand that shotguns would have progressed into repeaters and their aim was to construct a hunting gun able to fire five rounds in less than a second.
Bruno Civolani put their ideas into practice by inventing the Benelli inertial system, which exploits the inertia of the masses instead of the traditional gas operated mechanism, guaranteeing certainty and reliability. The prestige of Benelli Armi grew as years went by, with the launching of innovative and prized firearms but without relinquishing the love of tradition.