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10 Smart Tips to Leverage Google+ for Increased Web Traffic

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Inside Market Strategy - Lawyer Marketing | Scoop.it
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

Via Jaana Nyström
Inside Market Strategy's insight:

Google Plus is the way to go.  Great tips from the folks at Moz.com.


If you're a lawyer looking to increase your online presence, contact Inside Market Strategy today for a consultation.

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Jaana Nyström's curator insight, April 15, 9:27 AM

Pay heed to the tips here! 

Marilyn Moran's curator insight, April 15, 8:37 PM

Can you leverage Google+ to increase web traffic? Absolutely! Cyrus Shepard of Moz shares 10 smart tips to do increase visitors to your website from Google Plus. A must read!

Inside Market Strategy - Lawyer Marketing
Are you a lawyer looking to increase your online presence and get more leads?  Call us today for a consultation at (800) 431-1665. www.valleylawyermarketing.com
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Boost SEO by Showcasing How Smart You Are - Entrepreneur (blog)

Boost SEO by Showcasing How Smart You Are - Entrepreneur (blog) | Inside Market Strategy - Lawyer Marketing | Scoop.it
Boost SEO by Showcasing How Smart You Are
Entrepreneur (blog)
The secret to online visibility can be found in search. But how can businesses maximize search engine optimization for their company websites?
Inside Market Strategy's insight:

Great article for lawyers seeking to improve their content.

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Expert Insights On The Future Of SEO, Part 1 - Search Engine Land

Expert Insights On The Future Of SEO, Part 1 - Search Engine Land | Inside Market Strategy - Lawyer Marketing | Scoop.it
Search Engine Land
Expert Insights On The Future Of SEO, Part 1
Search Engine Land
The upheavals in SEO over the last few years have been dramatic and, in some instances, devastating. The status quo has been altered forever.
Inside Market Strategy's insight:

Good read

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5 Things an SEO Client Shouldn't Have to Worry About | SEJ

5 Things an SEO Client Shouldn't Have to Worry About | SEJ | Inside Market Strategy - Lawyer Marketing | Scoop.it
You want your SEO campaign to be a success, but you shouldn't have to be up at night worrying about these five things, including what Matt Cutts says.
Inside Market Strategy's insight:

Great article for attorneys looking to hire an SEO consultant.


#lawyerseo #lawyermarketing #legalmarketing #attorneyseo

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Bounce Rate and SEO - What is the link?

Bounce Rate and SEO - What is the link? | Inside Market Strategy - Lawyer Marketing | Scoop.it
Do you know what bounce rates are? Do you know if or how they might affect SEO? While not a ranking factor, bounce rate is still an invaluable metric. (Bounce Rate and SEO - What is the link?
Inside Market Strategy's insight:

If you're not clear on what bounce rate is and how it affects your SEO, check out this article.

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Lawyer Marketing | Attorney SEO | Inside Market Strategy

Lawyer Marketing | Attorney SEO | Inside Market Strategy | Inside Market Strategy - Lawyer Marketing | Scoop.it
Lawyer marketing services for attorneys and law firms. Specializing in SEO for attorneys, local SEO, web design, and Google Adwords. Free consultation
Inside Market Strategy's insight:

Excited to announce that we just relaunched our site. Tell us what you think!


#lawyermarketing #legalmarketing #lawyerSEO

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The Future of SEO: Topics Instead of Keywords

The Future of SEO: Topics Instead of Keywords | Inside Market Strategy - Lawyer Marketing | Scoop.it

SomeHere we are, eight months into 2014, and we’re already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future—2014.

Inside Market Strategy's insight:

Some interesting insight into the future of SEO.

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Legal Marketing: Ten Ways to Attract More Clients - Rainmaker Lawyer Consulting

Legal Marketing: Ten Ways to Attract More Clients - Rainmaker Lawyer Consulting | Inside Market Strategy - Lawyer Marketing | Scoop.it
If your legal marketing can benefit from ten ways to attract more clients and deepen client relationships then you must read this article.
Inside Market Strategy's insight:

Some good points for attorneys to keep in mind when meeting with potential clients.  Some attorneys spend a lot of money on marketing, but forget the basics when a potential client walks through the door.  When they come to your office, they probably want to hire you, so don't do something to unintentionally turn them away.

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How to Immunize a New Website Against Negative SEO | SEJ

How to Immunize a New Website Against Negative SEO | SEJ | Inside Market Strategy - Lawyer Marketing | Scoop.it
Negative SEO is something of a boogeyman. But whether or not it exists, it’s worth taking steps to immunize your site against it.

Via Thomas Faltin
Inside Market Strategy's insight:

Worried about negative SEO?  Check out this article.

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6 Undeniable Reasons Why The Future of Web Design is Responsive

6 Undeniable Reasons Why The Future of Web Design is Responsive | Inside Market Strategy - Lawyer Marketing | Scoop.it

...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.


Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.


Responsive design, a term originally coined in a  2010 A List Apart article  by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....


Via Jeff Domansky
Inside Market Strategy's insight:

If you don't have a responsive site for your law practice, might be a great time invest in getting one.

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July 31st-MY BDAY! ¶'s curator insight, July 30, 2:29 AM

As a new WordPress blogger (but not a noob by any stretch of the imagination!), I'd become confused between all the choices in themes that promised to be "super-responsive." I had no idea what that really meant.

 

Or why it even mattered. A blog is a blog is a blog, right? Right?

I am not 100% wrong, but I am 100% not-right.

imaginetsa's curator insight, July 30, 3:22 AM

6 Undeniable Reasons Why The Future of Web Design is Responsive

Moumita Dasgupta's curator insight, July 31, 12:56 AM

The biggest advantage of having responsive designs for your Website adjusts to any screen size, making it a good long-term solution to UX with the current plethora of devices (including mobile/tablet hybrids). Hiding elements which aren't crucial for mobile visitors helps to achieve their goals faster.

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Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics

Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics | Inside Market Strategy - Lawyer Marketing | Scoop.it

...But here’s the problem: Many businesses are totally inept at blogging.


In a 2013 survey, researchers discovered that only 1 in 8 businesses had an “updated” blog. And what does “updated” mean? It means at least three posts in the last year. (I post more times than that in a week!)


Apparently, the problem was that the marketers didn’t see the point in blogging. According to the survey, 32% of respondents were honest enough to admit that “they don’t see the point in a blog.”


And from there, everything goes downhill. Blogs start without a plan. Marketers hurriedly throw together a WordPress site without a second thought as to its SEO or ROI. Authors are hired at rock-bottom prices to spin out words on a topic they know nothing about. Editors are dispensed with because they’re “expensive” and “delay publication.” Adding images are ignored, and adding CTAs is the furthest thing from anyone’s mind....


Via Jeff Domansky
Inside Market Strategy's insight:

Great info if you're using a blog as part of your outreach strategy.

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Jeff Domansky's curator insight, August 3, 11:02 AM

Neil Patel shines a light on bad blogging practices.

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Get Found on Local Search Engines - Moz Local

Get Found on Local Search Engines - Moz Local | Inside Market Strategy - Lawyer Marketing | Scoop.it
In one easy step, Moz Local ensures your business listings are correct, consistent, and visible across the web so search engines and new customers can find you.

Via Official AndreasCY
Inside Market Strategy's insight:

Great product - especially considering the price!  If you're interested in Local SEO, check it out.


#localseo #lawyermarketing

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Official AndreasCY's curator insight, July 31, 4:12 PM

It's advisable to ensure you have consistent listings on relevant online business directories, including Google+, Facebook, Yelp, and etc. NAP (name, address, phone number) MUST be consistent. Try Moz Local to start. 

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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Inside Market Strategy - Lawyer Marketing | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky
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Gonzalo Moreno's curator insight, July 29, 5:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 7:49 AM

social media

 

Moumita Dasgupta's curator insight, July 31, 1:00 AM

I think mashable caught up a good list this time...read it here....

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Essential SEO Terms You Should Know

Essential SEO Terms You Should Know | Inside Market Strategy - Lawyer Marketing | Scoop.it
Best SEO terms that you should know to optimize your website. Essential Search Engine Optimization terms that you should follow. Best SEO Terms in 2014.
Inside Market Strategy's insight:

Looking to learn SEO, here is a great glossary to get you started.

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Black Hat vs. White Hat SEO – Everything You Need To Know - Business 2 Community

Black Hat vs. White Hat SEO – Everything You Need To Know - Business 2 Community | Inside Market Strategy - Lawyer Marketing | Scoop.it
Black Hat vs. White Hat SEO – Everything You Need To Know
Business 2 Community
Search Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and failure for any business.
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Google Drops Authorship From Search Results

Google Drops Authorship From Search Results | Inside Market Strategy - Lawyer Marketing | Scoop.it
Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." (Google Drops Authorship From Search Results http://t.co/1SahwrdznP...
Inside Market Strategy's insight:

It's gone!

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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | Inside Market Strategy - Lawyer Marketing | Scoop.it
Learn which parts of your website impact users the most in this infographic from Red Website Design.
Inside Market Strategy's insight:

Really good info for lawyers to think about when building a new site. Especially considering colors for your site and the importance of trust.


#lawyerseo #legalmarketing #lawerymarketing #seoforattorneys

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7 Lies About SEO You Probably Believe - GrowthHackers

[SEO] Neil Patel shares seven commonly believed lies a about SEO and sets the record straight on each of them.
Inside Market Strategy's insight:

Neil always delivers!

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Faster WordPress: Need For Speed

Faster WordPress: Need For Speed | Inside Market Strategy - Lawyer Marketing | Scoop.it

Optimizing WordPress for faster load times is important. It is not just about images, but optimizing files, your host, plugins, and other important items.


Via Kamal Bennani
Inside Market Strategy's insight:

Great article on WP site speed.  Check it out.

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michael thomas's curator insight, August 13, 10:57 PM

This is a very informative post on optimizing your WordPress blog. I found three great ideas to improve the speed of my blogs

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FindLaw and Google Legal Market Trends Infographic - Lawyer Marketing

FindLaw and Google Legal Market Trends Infographic - Lawyer Marketing | Inside Market Strategy - Lawyer Marketing | Scoop.it
The web is crucial for those seeking legal services. From the devices consumers are using to how they are searching online, this infographic from FindLaw Read more…
Inside Market Strategy's insight:

Some good data from Findlaw.

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3 Essential SEO Tips For Small Business Owners in 2014 - LocalVox

3 Essential SEO Tips For Small Business Owners in 2014 - LocalVox | Inside Market Strategy - Lawyer Marketing | Scoop.it

LThe SEO industry is always changing. As an SEO professional it’s difficult to keep up with all of the Google algorithm updates that happen on a monthly basis. It’s too much for most small business owners to keep track of, so we put together 3 essential SEO tips for small… read more →

Inside Market Strategy's insight:

Some good info regarinding Local SEO.

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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | Inside Market Strategy - Lawyer Marketing | Scoop.it
In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible.

Via Thomas Faltin
Inside Market Strategy's insight:

Have you ever been on a website and got totally lost?  You had to keep hitting the browser's back button figure out your location. 


Good site structure improves the user experience.  You not only want your audience to find your site, but also like being on your site once they find it. Good user experience depends partly on good navigation.

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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Inside Market Strategy - Lawyer Marketing | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.


But we didn’t expect the delta to be more than 40%!ç


For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


Via Jeff Domansky
Inside Market Strategy's insight:

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

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Jeff Domansky's curator insight, August 3, 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

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8 Steps to Dominating the Local Google Search Results for Your Keywords

8 Steps to Dominating the Local Google Search Results for Your Keywords | Inside Market Strategy - Lawyer Marketing | Scoop.it
Do you provide a service that your customers search for locally? Services like web design don’t require a business to be located within a few miles of a customer, but if you’re a builder or plumber...
Inside Market Strategy's insight:

This list covers some important tips for improving your Local SEO results.

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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Inside Market Strategy - Lawyer Marketing | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.


So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.


Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.


Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 9:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

Jeff Domansky's curator insight, July 28, 10:04 AM

Blogging basics for better results in your blog posting

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Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal | Inside Market Strategy - Lawyer Marketing | Scoop.it
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.
Inside Market Strategy's insight:

Huge LOCAL SEO update.  Read all about it!

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