Lawyering in a Mo...
Follow
Find
213 views | +0 today
Lawyering in a Modern World
Changing a profession that proudly resists change in order to better serve your clients.
Curated by Joseph Rugg
Your new post is loading...
Your new post is loading...
Scooped by Joseph Rugg
Scoop.it!

Breaking News: Major US Bank Offers Online Legal Services in Business Hub « Virtual Law Practice

An exciting breakthrough in online delivery is occurring through the new offering that Suntrust Bank is launching. They have partnered with a third party to create an online Business Hub which provides legal services in addition to assistance with planning, websites, data backup and finances....
Joseph Rugg's insight:

Given how well banks screwed up their ventures in other ancillary services, I hope they have significant malpractice coverage.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Why Lawyers Should Be Using Facebook More In 2013 | Lawyernomics

To many lawyers with years of experience behind them, the whole idea of advertising might seem strange. However, in the age of the internet, we have found that the use of tools offered on social networking sites further showcased our experience and knowledge — and is another outlet for potential clients to know who we are.

 

If you don’t have a social networking site, you could be missing out on great opportunities and limiting yourself compared to your colleagues. A Facebook page alone offers several ways to attract attention and boost your credibility among current and potential clients.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Social media for a lawyer : What if you only have time for one thing? : Real Lawyers Have Blogs

Social media for a lawyer : What if you only have time for one thing? : Real Lawyers Have Blogs | Lawyering in a Modern World | Scoop.it

If you have limited time and resources and can only do one thing when it comes to social media, what should that be?

 

The one word answer of brand strategist, Nick Westergaard (@NickWestergaard) is ‘Blog.’

 

Westergaard sees developing a blog as the heart of your digital strategy. Your blog creates a strong online identity from which you can reach out further to other social media.

You need an online hub for your social content. Establishing a blog serves as this hub.You have to focus on your core presence first, and that’s content. Done right, your content shared across social channels such as Facebook and Twitter sparking conversations will ultimately build a strong online identity and following for you.Facebook, Twitter, Google+ and other social networks aren’t platforms you own. The conversations and community you build on those sites are done at the pleasure of those companies.Consistent blog content helps search engines such as Google find you online. This is a long-term benefit to you that you can’t achieve by sharing photos on Facebook.Creating blog content around industry terms helps you become associated with those keywords in searches.
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Social Media Marketing Needs a Purpose

Social Media Marketing Needs a Purpose | Lawyering in a Modern World | Scoop.it
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets.Tens of thousands of articles have been written explaining how to do it. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing’. Virtually everybody will tell you it should be done. But why are you doing it?...
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

The VA Reaches Out To Funeral Directors - Shouldn't You? - Lawyers With Purpose

The VA Reaches Out To Funeral Directors - Shouldn't You? - Lawyers With Purpose | Lawyering in a Modern World | Scoop.it
Veterans may have more options available to them than non-veterans. There may be monetary benefits available to surviving family members of Veterans.
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Lawyers and Social Searching – Law Firm Web Strategy

Lawyers and Social Searching – Law Firm Web Strategy | Lawyering in a Modern World | Scoop.it
I’ve spent some time recently trying to contemplate the upcoming battle between Facebook and Google for the social search market — specifically, whether either company will have substantial influence on giving relevant exposure to law firm services.
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

4 Steps to Attract Qualified Prospects to Your Website : The Rainmaker Blog

4 Steps to Attract Qualified Prospects to Your Website : The Rainmaker Blog | Lawyering in a Modern World | Scoop.it
It’s not enough to simply generate lots of traffic for your law firm website; if they’re not the right kind of visitors – the kind who are interested in what you’re selling – simply driving traffic for the sake of numbers is a fool’s errand
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Will You Benefit from LinkedIn's Revamped Profile Pages? - Social Media for Law Firms

Will You Benefit from LinkedIn's Revamped Profile Pages? - Social Media for Law Firms | Lawyering in a Modern World | Scoop.it
First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement. Next came the slick endorsement feature where you can give kudos with just one click.
Joseph Rugg's insight:

Make your LinkedIn and other social media profiles worth somebody's time to read.  Also, if you don't have a picture on your profile(s), people will conclude that you don't take it seriously enough to be followed. 

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

More Duties as a Lawyer

           Television Deputy Barney Fife said: “The first rule is to follow the rules.”  Early on in our legal studies, we were all impressed by the duty of the profession to protect...
Joseph Rugg's insight:

HIPAA privacy rules are important for and apply to lawyers who receive confidential protected patient information as part of their representation of health care providers or others.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Social Media for Law Firms - Does Google+ Help your Attorney Website?

Social Media for Law Firms - Does Google+ Help your Attorney Website? | Lawyering in a Modern World | Scoop.it
Google+ is a critical part of a social media for law firms partly because of its positive impact on your attorney website. Read this article to find out how
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

A Nonprofit's Legal Counsel Is the Social Media Manager's Best Friend | Social Media Today

A Nonprofit's Legal Counsel Is the Social Media Manager's Best Friend | Social Media Today | Lawyering in a Modern World | Scoop.it

"That headline isn’t a lawyer joke.  ...

 

However, I realize that in some nonprofits the relationship between in-house legal counsel or the organization’s lawyers is based on fear and control.   As a social media nonprofit professional  mentioned in a Facebook thread recently, “I’ve observed interesting dynamics with legal counsel over social media with the result of increased paranoia among employees or a  blanket ban.   Often, the lawyers  start from a position of fear and declare that no one can use social via work. Period. ”   This can have a chilling effect on an organization’s social media strategy to say the least.    It runs counter to the “networked mindset” that is so important to being a networked nonprofit and building networks and movements."

Joseph Rugg's insight:

For those of us representing nonprofits ...

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Predicting Legal Internet Marketing in 2013 :: Legal Internet Marketing Blog

The year 2012 brought major changes for Internet marketing, both in new guidelines from search engines and new trends in what can make online marketing more affective. Some of these changes brought unique spins on marketing, others brought panic for those who suddenly found themselves scrambling to keep up with the changes. With so many major events in the world of Internet marketing this past year, 2013 can be frightening to think about for many, but it’s also an opportunity for a fresh start.

While no one can completely predict what may occur in the coming year, here are some major predictions for legal Internet marketing in 2013.

A continued focus on local search results. Search engines will continue to push local listings as important and tie them in further with overall rank. Look for Google and Bing to attempt further integration between local listings, organic content, and social media sites.Content will grow in importance. Both with continued focus by Google and desire from consumers, the importance of quality content will continue to be a major aspect of marketing.Mobile marketing will grow in importance. As smartphones continue to saturate the country, marketing aimed at these devices will steadily gain a bigger role in determining a successful marketing strategy.Cross-platform integration will be necessary. While it’s currently seen as good to have, 2013 will make integration between all online elements a necessity. A successful online marketing plan will use social media, videos, blogs, and all other forms of media to create success on all platforms used.At least one major change will shock you. As we learned from 2012, search engines do not like to typically reveal their plans for change until those changes have gone into effect. While this is meant to prevent spammers from quickly adjusting their tactics, it catches many marketers off guard. No matter what, you can never be completely prepared by the next big marketing change.



more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Top ten tips for lawyers on Twitter – by lawyers who are using Twitter

Top ten tips for lawyers on Twitter – by lawyers who are using Twitter | Lawyering in a Modern World | Scoop.it

It probably won’t have surprised you to have found out that 90% of law firms are not using twitter at all. It will no doubt reinforce the fusty, antiquated perception some still have of the legal profession, although as anyone who works closely with lawyers will tell you, they are on the whole a switched on, tech savvy, dynamic and progressive bunch. So why the disconnect?

 

A lawyer’s training reinforces reticence, confidentiality and equivocation, all things that Twitter in particular cuts through and certainly does not encourage. But nevertheless pioneers in the legal profession have embraced the new media swiftly and have swiftly established themselves as significant presences online, gaining influence, visibility and authority that far exceeds their scale, gaining advantage that even a six figure marketing budget could not achieve. Some of the law’s most effective tweeters share their thoughts on what works for them, and how twitter can drive business through your door, set the agenda, and effect real visible change.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Bay Area Citizens Against Lawsuit Abuse

Bay Area Citizens Against Lawsuit Abuse | Lawyering in a Modern World | Scoop.it
BACALA is a not-for-profit, nonpartisan grassroots movement of concerned citizens and businesses who are fighting against lawsuit abuse in the Corpus Christi area.
Joseph Rugg's insight:

I do not know anything about this organization apart from its website, but its goals should be embraced by all Americans.  The litigation of every conceivable wrong by plaintiffs who sue on the basis of their stupidity and irresponsibility has got to stop.  The American justice system has gone the way of the American healthcare system -- fat, bloated, so expensive as only available to the few (except for PI claims which game the system), unresponsive, and leading to results that displease the parties and nauseate the public.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Thirteen Facebook Tips for Lawyers in 2013

Still scared of Facebook? Come on, it’s 2013 already – can 1 billion users really all be wrong? Here are 13 tips to guide even the most reluctant late adopter on how to get the most of the most popular social media tool.

 

Facebook now has over one billion members. Many of them use Facebook daily for at least an hour.  Despite that, the comments on an article I wrote in 2012 on reasons lawyers might use Facebook ran the range from saying that the commenter was never going to use Facebook to saying that no one else should either. In fact, one commenter actually went so far as to say that “Yes—there are one billion stupid people.” Yes, I do assume that commenter was a lawyer.

 

I readily admit that I’m baffled by the reaction of lawyers to Facebook.

The activities and postings of people on Facebook clearly have an impact on many areas of law—family law, estate planning, litigation, discovery and much more. How does a lawyer who avoids Facebook like the plague advise clients or adequately represent them when Facebook-related issues arise or when the lawyer has no idea that issues even exist?

 

Millions of Facebook members actually have found great value in it—reconnecting and communicating with friends and family, and finding new friends. Businesses, small and large, and professionals have benefited in a variety of ways from a Facebook presence. I often say that my participation in the Facebook group for my high school class alone has given me more than enough “return on investment” for the time I’ve spent on Facebook.

 

Part of the reason lawyers are flummoxed by Facebook is that it tends to be talked of as the new must-have legal marketing tool that will take the place of the last must-have marketing tool. Lawyers are and should be justifiably wary of that characterization. It’s easy for lawyers to identify the many ways Facebook would not work as a marketing tool for them, or at least as one that would take the place of what they are using now. (Find out more about using Facebook in Dennis's book: Facebook in One Hour for Lawyers.)

 

Even among the social media tools, Facebook seems a little too “personal” for most lawyers. LinkedIn seems more professional, more logical, more goal-oriented and more comfortable for lawyers than Facebook.

 
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Diagnosing a Penguin Bite - Legal Marketing Academy

Everyone knows about the major algorithm changes Google recently that have left many aggressive internet marketers in Googles peanut gallery. The two main updates were Panda and Penguin and for the purposes of this post we will be focusing ONLY on the Penguin update which occurred on April 24, 2012.

 

For the sake of time I will not dive too deep into actually explaining the Penguin update. Here is all you really need to know:

The penguin update was implemented by Google to combat web spam. Most notably link spam.

 

So in essence they wanted to render unnatural linking strategies ineffective and punish anyone who was building inorganic links to their website.

Basically, this means that if you or your SEO agency participated in any questionable linking tactics (Including, but not limited to, building links from article directories, blog networks, forum profiles, forum posts, and blog comments.) you are in danger of potentially being penalized by Google.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

The Fundamentals of Attorney Mobile Marketing | Legal News From Around the Globe

Mobile app development definitely will help any person which includes attorneys to set up a great mobile presence on the worldwide web. As we all can observe, app development is becoming one of the most rapid enhancements currently.
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

LinkedIn for Lawyers: The 5 Basics » Web Presence Esq. - Web Presence Management by Attorneys for Attorneys

5 Tips that will assist every attorney in building a strong LinkedIn presence:

 

1. Time – I know, you probably don’t have much of it. And the time you do have is spent billing in 6, 12, 15-minute increments. But if you want LinkedIn to work for you, you have to spend time on the site, as described below…

 

2. Make Your Profile Pretty – Ahhh, yes. Back to that thorny time issue (see #1).  But I promise you, spending 20, 30, 60 minutes creating your online resume and utilizing the profile enhancement tricks that LinkedIn provides will be worth every minute you spend.  90% of individuals perform online research before making a decision (including which lawyer to hire), so make sure your LinkedIn profile shines.

 

3. App it Up – LinkedIn provides a host of apps that can be great for business development. Not every app will fit your practice, but take a few minutes to check out the Events app or the polls app or Slideshare app… See, the app-urtunities are endless!

 

4. Spread the Wealth – And by wealth, I mean knowledge. LinkedIn is a perfect venue to share your experiences and insights about your practice or the legal profession in general.  Don’t leave that pretty profile you spent so much time creating barren, add some relevant news to it and watch your  network grow.

 

5. Use Your Voice – Similar to #4, don’t keep everything you have learned over the years inside.  Join appropriate networking groups, reach out to thought-leaders, and start promoting your point of view!  LinkedIn users are constantly taking polls, asking questions, and otherwise looking to communicate with and connect with other professionals. This is your opportunity to build your network and develop new business, so take it!

Joseph Rugg's insight:

Lawyers need to be on LinkedIn.  It's where their competitors are.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

How to get targeted traffic to your web site by commenting on others’ blogs

The key to getting targeted traffic is to choose the right blogs to add comments. You might have an opinion about the legality of claiming a fake girlfriend, but unless you market to a sports niche, your comment on ESPN.com isn’t going to do you much good.

Joseph Rugg's insight:

Help others by helping yourself -- comment, share, retweet

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Monitoring your Online Reputation in 2013

Monitoring your Online Reputation in 2013 | Lawyering in a Modern World | Scoop.it

Set a tickler on your Outlook to conduct a monthly online review of search results for you, your business, and your colleagues. It is imperative that you do this on Google, but if you want to cover most of the playing field, do the same on Bing and Yahoo!. Look at three pages of results. If you see something negative, and believe it to be fixable, contact the appropriate website to remedy the situation.

Joseph Rugg's insight:

Be diligent in protecting your reputation, but kick sleeping dogs.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Social Media for Law Firms

Social Media for Law Firms | Lawyering in a Modern World | Scoop.it

How is social media affecting law firms in 2013? Ten years ago, we were asking how these pesky things called websites would affect law firm marketing and business development.  Some thought websites were a passing fad and stuck with the yellow pages while others saw a glimmer of things to come.  Today, most potential clients wouldn’t hire you if your law firm didn’t have a website. Does the same go for not having a social media presence?

 
Joseph Rugg's insight:

In case you missed the memo ...

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Legal Brand Marketing Thrilled to Work with Prominent Utah DUI Attorney Jason Schatz

Legal Brand Marketing Thrilled to Work with Prominent Utah DUI Attorney Jason Schatz | Lawyering in a Modern World | Scoop.it
Jason Schatz is an esteemed Utah DUI attorney and Legal Brand Marketing looks forward to representing his respected criminal defense firm, Schatz, Anderson and Associates.Woodland Hills, CA (PRWEB) January 23, 2013 The team at Legal Brand Marketing...
more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Adrian Crane Joins SMB SEO LLC As A Internet Marketing Consultant And Content Strategist For Lawyers And Law Firms

Adrian Crane Joins SMB SEO LLC As A Internet Marketing Consultant And ... - Daily Markets… http://t.co/dnAVdBox
Joseph Rugg's insight:

Using his PI advertising skills to consult with lawyers on social media.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

Most-Viewed on JD Supra: Dec 2012

Most-Viewed on JD Supra: Dec 2012 | Lawyering in a Modern World | Scoop.it

As 2012 drew to a close, our readers continued to show interest in social media risks and liabilities, cloud computing, Dodd-Frank, the Affordable Care Act, and other such defining issues of these times. But legal interests didn’t end there. Also on the list: the Euro crisis, HSBC, big data, mobile app privacy, and the False Claims Act, renewable energy, off-label pharmaceutical promotion, green marketing… among other issues.

more...
No comment yet.
Scooped by Joseph Rugg
Scoop.it!

4 Reasons Why Your Blog May Be Failing | Best Legal Marketing

4 Reasons Why Your Blog May Be Failing | Best Legal Marketing | Lawyering in a Modern World | Scoop.it

If your law firm blog is not doing well, it may be because it is too new, too boring, too stuffed with SEO keywords or too self-promotional.

 

In today’s day and age, the main argument in favor of legal blogs is that both clients and prospects expect lawyers to have them. Legal professionals are retained for their intellect, acumen, experience and personality. Blog posts are ideal venues to showcase these qualities, and many website visitors stick around to read the online musings of attorneys. A legal blog, however, can be a double-edged sword of failure and success.

more...
No comment yet.