Lawyer Marketing
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Lawyer Marketing
Just another lawyer passing on information about online presence to other lawyers.
Curated by Scott J Corwin
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Getting Author Info to Appear in Google Search Results

Getting Author Info to Appear in Google Search Results | Lawyer Marketing | Scoop.it
Setting up your webpages to get an author icon and information can make your site jump out in search results. Unfortunately, Google is ornery about displaying this information.
Scott J Corwin's insight:

Great article about the importance of goolge authorship

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Google Authorship for Lawyers - San Diego Esquire

Google Authorship for Lawyers - San Diego Esquire | Lawyer Marketing | Scoop.it
Check out my guest blog post for MyCase on Google Authorship for Lawyers. I provided a brief overview on how Google Authorship works and how to set it up.

Via Kymeshia Morris, Esq
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Some Easy Link Building Techniques

Some Easy Link Building Techniques | Lawyer Marketing | Scoop.it
Blog post at AliensMoney : Everyone including me write articles to attract more readers to our website and thus earning few bucks in our pocket.
Scott J Corwin's insight:

This is great article for attorneys looking to expand their internet presence through link building.  www.sjclaw.com

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How to Calculate Your Law Firm's Social Media Marketing ROI

How to Calculate Your Law Firm's Social Media Marketing ROI | Lawyer Marketing | Scoop.it
Find out how to calculate your law firm's social media marketing ROI. We provide social media marketing services to law firms.
Scott J Corwin's insight:

This is a great article for all lawyers who want to review their progress in their social media campaigns.

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Kymeshia Morris, Esq's comment, July 8, 2013 4:05 PM
Thank you for sharing my article. I appreciate it!
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Good Client Surprises, Good For Business | Legal Marketing Blog

Good Client Surprises, Good For Business | Legal Marketing Blog | Lawyer Marketing | Scoop.it

Okay all you rocket scientists out there, you know that “good” is better than “bad.” So, why do some law firms still surprise their clients in bad ways.  By that I mean, fail to meet deadlines, fail to attend to and keep clients informed about their matters (the basis of 80% of grievances filed against lawyers BTW), as well as not communicating generally by not returning phone calls and emails in a timely manner, charging way more than the client expects without forewarning them, etc. etc.

Recognizing that the aforementioned all annoy the heck out of clients, why do some attorneys still do these things?  Don’t “they” realize it is dumb marketing?  Apparently not.

Rather doesn’t it make sense to do the kinds of things that surprise clients in favorable ways? Of course it does, say all you rocket scientists!

My friend Merrilyn Astin Tarlton on Attorney at Work highlights a number of surprises that will please clients. I too have been arguing the benefits of several of them over the years, such as:

Visit your clients off the clock. This is No. 1 on my “Kane’s Top Ten Marketing Tips” list. Thus, I am happy to see Tarlton place “go calling” first on her list of how to favorably surprise clients.  It simply involves dropping by or scheduling a non-billable visit to your client’s office to learn more about their business and “understand what their enterprise looks, feels and sounds like.” BTW it often leads to immediate new work; Befriend your client (criminal defense lawyers can ignore this one). Genuinely compliment your client on anything that they are likely to be proud of.  Relationship building goes beyond doing a good job for a client. Believe it or not clients are human too;Help your client avoid future problems.  This is like seeing “the big picture,” according to Tarlton. Provide training and advice as to how to avoid legal problems that you’ve handled for the client. Yeah, they’ll be shocked by that one, but in fact, it will lead to more business and referrals from a very surprised client;Under promise and over deliver. This one I’ve mentioned on several occasions over the years, and you can find reference to several posts on the topic here. Tarlton’s idea of promising it by Friday but deliver it on Thursday is exactly the point. Clients will truly be surprised, since they are more use to barely getting the legal product when promised, much less early;Thank your clients for the business. As Tarlton points out remember “who is doing who a favor.” And I particularly like handwritten notes, sent in hand-addressed envelopes. Oh, an email doesn’t come close as a surprise factor;Seek feedback. Yes, at various stages of your client encounters, ask how you are doing, how you did and what you could better in the future. Too few law firms bother (or are afraid to ask), so it does surprise clients when lawyers ask about their level of satisfaction with the legal services provided.

Actually, some clients are not surprised when firms do some or all of these things, because there are firms out there that are very smart when it comes to developing business.

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Plaintiff Premises Liability Attorney Network | LinkedIn and G+

A Plaintiff attorney network to discuss cases in a private setting. For attorneys who do not represent insurance companies.

Via Robbins & Associates
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Robbins & Associates's curator insight, June 14, 2013 10:55 AM

a group on plaintiff attorneys, and experts on LinkedIn and G+.

 

robbinslaw.com

Atlanta

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Car crashes should be a global health priority, scientists say

Car crashes should be a global health priority, scientists say | Lawyer Marketing | Scoop.it
Given the personal suffering caused by traffic accidents -- 1.2 million deaths a year worldwide -- there's far too little attention paid by health researchers, scientists argued Tuesday.
Scott J Corwin's insight:

This is great article addressing the rising concerns over car accident safety.

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Monitor and Track Google Algorithm Changes with Algoroo

Monitor and Track Google Algorithm Changes with Algoroo | Lawyer Marketing | Scoop.it

Via Robin Good
Scott J Corwin's insight:

Another Great Infographic about google analytics

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Robin Good's comment, June 21, 2013 11:08 AM
Yeah, I am there too, right here: https://plus.google.com/u/0/102342575415454158358/posts but I am not familiar with the MaxImpact Hangout though I have gone to check out the page by Max Minzer.
Donnie Strompf's comment, June 21, 2013 3:12 PM
Oh sweet i'm now following you. What do you think? You wanna be a hosted as a guest on the show. We've created a article on Max Impact, in this article you can see other SEOs that have been on the show http://www.boastingbiz.com/blog/seo/maxs-impact-on-google/
Robin Good's comment, June 22, 2013 1:13 PM
Yes Donnie, I am more available to accept your kind offer (after the 15th of July).

You can contact me at my official email Robin.Good@masternewmedia.org.
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Google Penguin 2.0: The Saviour of Search Results?

Google Penguin 2.0: The Saviour of Search Results? | Lawyer Marketing | Scoop.it

The big question regarding the Penguin 2.0 update in order to get the very best search results for their users, or whether they are just cynically self-serving in a bid to push companies towards Adwords. 


Via Kamal Bennani
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The 10 Secrets Of A Successful Social Media Blog - Jeffbullas's Blog

The 10 Secrets Of A Successful Social Media Blog - Jeffbullas's Blog | Lawyer Marketing | Scoop.it
RT @jeffbullas: The 10 Secrets Of A Successful Social Media Blog http://t.co/yC1gTWJdPl
Scott J Corwin's insight:

This is a great article for all business owners who are looking to increase their onlione visibility.  

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This Week in Search: How Will Facebook Graph Search Impact SEO? - Search Engine Journal

This Week in Search: How Will Facebook Graph Search Impact SEO? - Search Engine Journal | Lawyer Marketing | Scoop.it
This Week in Search: How Will Facebook Graph Search Impact SEO?
Search Engine Journal
Last week I spoke about Blogging and SEO at Forumcon and had the opportunity to meet, a Facebook and SEO expert.
Scott J Corwin's insight:

Social Media sites are playing an increasingly large role in SEO and online marketing.  Great article about the potential impact of facebook on online marketing.

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Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | Lawyer Marketing | Scoop.it
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.

 

Summarized...

 

According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.

 

1. Powerful (and dark) verbs

 

Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.

 

2. Say what’s missing

 

Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.

 

3. Specificity

 

Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.


Via marketingIO
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marketingIO's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.


  • See the article at www.brafton.com
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add your insight...

Paola Caballer's curator insight, June 17, 2013 5:54 PM

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.

 

Ahora eso sí... Le quita atractivo eh?? :/

Patrick Ciriello's curator insight, June 18, 2013 6:48 PM

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?

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How Online Marketing's Trumping Traditional Marketing for Lawyers

Press Release issued Jun 14, 2013: Marketing executives agree, online marketing is the way to reach more people more effectively than any other source when it comes to acquiring leads for those in the field of law.  “The days of traditional advertising...
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Social Media Marketing Strategy for Lawyers & Law Firms

Social Media Marketing Strategy for Lawyers & Law Firms | Lawyer Marketing | Scoop.it
San Diego Esquire provides a social media marketing strategy service to law firms and lawyers that seek to optimize the impact of their online marketing campaign.
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Kymeshia Morris, Esq's comment, July 8, 2013 4:05 PM
Thank you for the share!
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Car leaving curb leads to fatal car accident | Riverside Motorcycle Injury Attorneys | San Bernardino Pedestrian Accidents Law Firm

Preliminary reports about a deadly May 9 car accident in Los Angeles suggest that a driver attempting to pull away from the curb may have been responsible. The accident caused...
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[INFOGRAPHIC] Google Penguin Update | Digital Jungle

[INFOGRAPHIC] Google Penguin Update | Digital Jungle | Lawyer Marketing | Scoop.it
This infographic highlights the changes being made by Google in the way it determines the organic rankings of websites

Via marketingIO
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marketingIO's curator insight, June 7, 2013 7:30 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us