Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
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Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
Content marketing news to help lawyers grow their digital reputations
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Strategies For Snagging A Guest Posting Gig On A Big Site

Strategies For Snagging A Guest Posting Gig On A Big Site | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Last week I took press releases to task for essentially being useless. No one reads them and the SEO benefits are specious at best. Blogging is way better (and less costly) than sending out press...
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The SEOgadget Guide to Conversion Rate Optimization

The SEOgadget Guide to Conversion Rate Optimization | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
A step by step, epic guide to learning conversion rate optimization. Check out our spiffy infographic!

 

Click the photo to get the SEO Gadget guy's infographic.

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Headsmacking Tip #21: Write Better Headlines Than Anyone Else

Headsmacking Tip #21: Write Better Headlines Than Anyone Else | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"This tactic is so simple and obvious, it's probably illegal somewhere."

 

Click through the photo for the details.

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Companies in "Boring" Niches Creating Great Content

Companies in "Boring" Niches Creating Great Content | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
When I suggest that businesses should think about creating some content I'm frequently met with objections like -

But my niche is boring - no one cares!

 

Click through the photo for the solution.

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The Whole Fuss About “Influencer Marketing”

The Whole Fuss About “Influencer Marketing” | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Some important thoughts on the issue of affiliation disclosures and influence marketing from Chris Brogan, prompted by a brouhaha over his recent vacation post.

 

Click on Chris' photo for the full story.

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A curated collection of social recruiting infographics

A curated collection of social recruiting infographics | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

A curated collection of social recruiting infographics from legal recruiting consultant Tracy Thrower Conyers.

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Blog Inspiration Series: Part 2 | Outspoken Media

Blog Inspiration Series: Part 2 | Outspoken Media | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
It’s been a few weeks since part 1 here of the blog inspiration series, but not for a lack of inspiration.
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Google Plus SEO and Authorship (Slideshare)

How to use Google+ and Authorship to build your business and increase your share of voice on search engine results.


Via The New Company
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RIP: The Over-Optimized Homepage, Age 15

RIP: The Over-Optimized Homepage, Age 15 | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
The death of this long-revered ecommerce cornerstone signals the beginning of a new era in website optimization.

Via Tina Cook
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Should Your Small Business Join Tumblr?

Should Your Small Business Join Tumblr? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Tumblr has become the Internet's blog darling, with more than 60 million accounts worldwide. Its users are also highly engaged and eager to interact with compelling content, so it's no wonder why major brands have flocked to the platform.

Via Therese Torris
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Pandas, Penguins, and the Murky Line Between Black and White Hat SEO

Pandas, Penguins, and the Murky Line Between Black and White Hat SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"If you’re a content marketer, you know the pressure of the SEO arms race."

 

Some have predicted that Search Engine Optimization as we know it will be dead in two years. The reason? Google's algorithm is morphing to better understand and reward good content.

 

So that's always been the point, right? Creating sites worth visiting? Do that and you don't need to worry about SEO.

 


Via Mike Ellsworth
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Mike Ellsworth's comment, August 5, 2012 5:35 PM
Anne, thanks for the reScoop!
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How Is Blawging Different From Blogging For Lawyers?

How Is Blawging Different From Blogging For Lawyers? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Blogging for lawyers does not require a flashy blogging platform. Focus on tools for social sharing & SEO juice for maximum syndication.

 

For more, click through the photo.

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Guide to Developing a Content Strategy for "Boring" Industries

Guide to Developing a Content Strategy for "Boring" Industries | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
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To Catch a Spammer: Uncovering Negative SEO

To Catch a Spammer: Uncovering Negative SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible.
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How to Optimize Your Google+ Content From the Experts at Google

How to Optimize Your Google+ Content From the Experts at Google | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
How to make the most of your organic Google+ updates for lead generation.
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A Fun Collection Of Web & Social Marketing Infographics

A Fun Collection Of Web & Social Marketing Infographics | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Web & social marketing goodies curated by a web marketing geek with 10 years in the game.
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Infographics, Explained by LEGO

Infographics, Explained by LEGO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
LEGO bricks illustrate the simple idea behind infographics.

Data: sorted, arranged, presented visually. Got it? Good.

 

Click the photo for the infographic.

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A Primer for Blogging

A Primer for Blogging | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Blogging Superstar Chris Brogan shares his checklist for blogging.


Via Tina Cook
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6 Slideshare Decks on Content Marketing

6 Slideshare Decks on Content Marketing | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Slideshare Decks are a nice change up for sharing your message.


Via Tina Cook
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A Manageable Content And Social Media Marketing Process

A Manageable Content And Social Media Marketing Process | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Much time and effort goes into the actual work of raising web visibility--it’s an ongoing process that will require you to generate content and build relationships.

 

Defining  Terms

In general, we understand that content marketing is usually considered different from social media marketing. Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.

We tend to blur that line between content and social media marketing.

 

Every strategy developed  includes both. Valuable content--blog posts, Infographics, videos, whatever content type aligns with you or your client’s goals--forms the foundation of any web marketing effort.

Once you’ve got the value, utilize social media to get the word out, engage, build relationships, and ultimately brand awareness. See the blurring?

 

The label matters less than having a deliberate and intentional strategy to provide something of value on an ongoing basis, because content and social media marketing ultimately work together to build:

Value in your company or organization (or on behalf of your client) A personality and brand that people know and trust Sustainable relationships A supportive online community Domain authority and desired rankings

 

The Solution

To that end Mack Web Solutions developed an approach that clearly explains and delineates the process, step-by-step. It spells out who does what and when and how and just, in general, makes the whole thing both more manageable and more palatable to our hesitant clients.

The Mack Web Approach - Organic web marketing process includes three stages:

Stage One
SEO & Local Search (research & implementation) Stage Two
Link Building & Social Media Strategies (research & development) Stage Three
Ongoing Implementation & Measurement (which never, ever ends)

This graphic depicts Stages Two and Three.

 

By Mackenzie Fogelson --   http://bit.ly/MTd6JH

Source: http://mz.cm/KZzlOp


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