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Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
Content marketing news to help lawyers grow their digital reputations
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Social Media Analytics: Traffic Impact Of Infographics

Social Media Analytics: Traffic Impact Of Infographics | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Social media analytics on how infographics impact social media interactions and traffic in comparison to a traditional article.

 

Click through for -- what else? -- an infographic.

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HOW TO: Get Your Answer HOT on Quora

HOW TO: Get Your Answer HOT on Quora | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Quora is a unique opportunity to strut your expertise and this article gives you tips for success from an experienced user. 

 

Click through the photo for 8 factors that can affect your success.

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7 Ways to Find Powerful Influencers

7 Ways to Find Powerful Influencers | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
We all know them, the people who know their stuff, inside out and we look to for guidance and advice. They are not just experts, they are influencers.

 

Click through the photo to find out how to find and be found by important influencers in your field.

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Twitter Co-Founders Preview Medium, Their Publishing Platform That Gives Anyone An Audience

Twitter Co-Founders Preview Medium, Their Publishing Platform That Gives Anyone An Audience | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Very exciting project for aspiring thought leaders!

 

"Medium could be a huge help to young or fledgling thought-leaders who haven’t amassed enormous Twitter follower counts or gained spots writing for popular blogs. Instead of putting the emphasis on who the writer is, the spotlight shines on the content. Something great will bubble up within a collection and be seen based on its own merit. And that’s kind of what the Internet is supposed to be about."

 

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Ten ways your law firm website is foiling your content marketing efforts

Ten ways your law firm website is foiling your content marketing efforts | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Your website is the hub of your entire online persona & reputation. What is it saying about you and your brand?

 

Click through the photo for Molly Porter's list of 10 ways you might not be putting your best foot forward.

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Can social media activity boost organic search ranking? Infographic tells the story

Can social media activity boost organic search ranking? Infographic tells the story | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Can social media activity boost organic search ranking? Is the sky blue? Love this infographic!

 

Click through that beautiful blue sky photo to see the infographic. You'll be a believer, too.

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Proper Attribution For Other People's Content on the Web

Proper Attribution For Other People's Content on the Web | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Learn how to give proper credit to content you've sourced from other locations on the internet.

 

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10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content

10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"Storify has been around since 2010 and has gained some traction with users but it’s not really been a bloggers [sic] dream tool until it released its iPad app earlier this year."

 

Storify allows you to see text, documents, videos and images, and related social media content in a clean vertical to simplify your content creation process.

 

Click the photo for a terrific how to article.

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Dropbox fiasco serves as reminder of cloud-storage insecurity

Dropbox fiasco serves as reminder of cloud-storage insecurity | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

End-user ignorance is demonstrably more dangerous when let loose on public clouds.

 

For lawyers, there are ethical implications to ignorance, as well.


Via Peter Azzopardi
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Save a Web Page as a PDF with Just One Click

Save a Web Page as a PDF with Just One Click | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Handy bookmarklet Web2PDF makes it simple to convert any Web page into a PDF you can download and share or store.

Via Peter Azzopardi
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Optimize Pinterest for SEO, Traffic and Online Reputation

Optimize Pinterest for SEO, Traffic and Online Reputation | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"Google ranks Pinterest users, and they do it in much of the same way that they do websites – focusing on keywords, quality, and value."

 

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In-House Counsel Are Getting Their Blog On

In-House Counsel Are Getting Their Blog On | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

“Whether seeking perspective on the latest developments in intellectual property law, federal tax policy or imminent Supreme Court rulings, progressive in-house lawyers are accessing a new dimension of content to help them do their jobs better.”

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SEO For Lawyers - The Good News - Attorney 2.Oh!

SEO For Lawyers - The Good News - Attorney 2.Oh! | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
SEO for lawyers is getting so logical that you almost don't have to be an expert anymore. There's still a couple of points to be aware of.
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The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live

The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for a flawless post from start to finish.

 

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Sneak Peek: The State of SEO & Internet Marketing in 2012

Sneak Peek: The State of SEO & Internet Marketing in 2012 | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Data sneak peak into the results of HubSpot and SEOmoz's survey about the state of SEO and internet marketing in 2012.

 

Click through the moz guy for the full story.

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SEO Isn't What You Think It Is | Fast Company

SEO Isn't What You Think It Is | Fast Company | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"Updates to Google's algorithms mean that social engagement, rather than search engine trickery, yields top results."

 

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Technology Is Leveling The Playing Field For Women

Technology Is Leveling The Playing Field For Women | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"Many women in the workplace face added stress, some self-imposed, as they try to have a family and a career without shortchanging either, says Nancy Calderon of KPMG America. These issues can be tackled by better management and the promise of new technology."

 

Can anybody else relate to the part about self-imposed stress??

 

Women should pay particular attention to the system I'm developing for Attorney 2.Oh! It is specifically designed to get digital reputations built with the least amount of friction.

 

Who better understands getting more done with less than a working professional mother??

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How Often Should You Blog? (Hint: The Answer Might Surprise You) : @ProBlogger

How Often Should You Blog? (Hint: The Answer Might Surprise You) : @ProBlogger | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"The good news is that you almost certainly don’t need to blog every day. In fact, you may well find that posting just a couple of times a week works better for you.


But before you dismiss posting daily altogether, click through the photo to find out why it daily blogging might still be a good idea.

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Traditional Marketing Is Dead | Harvard Business Review

Traditional Marketing Is Dead | Harvard Business Review | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

Business lawyers, don't get distracted by the consumer examples in this article. Your clients are consumers, too, and the new "logic" will soon catch up with their business decisions. Social media is more than a set of tools, it's a culture and it's adoption rate is speeding up.

 

The article also makes a great point about hiring agencies and vendors outside your expertise and expecting them to be able to craft relevant messages for your audience. Does this make sense to you? Lawyer-educated and experienced marketers are going to be more adept at helping you "speak" to your legal services purchasing audience.

 

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Bing Webmaster On Bing's New Disavow Links Tool

Bing Webmaster On Bing's New Disavow Links Tool | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"New: Disavow Links -- Bing Webmaster Tools recently added a new tool to allow Webmasters to disavow links pointed at their websites. If a link points to your site, and you don’t like the association for whatever reason, this tool allows you to let Bing know. Webmasters should not expect a dramatic change in rankings after using this feature, but it can help Bing to better understand intent."

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Using Creative Commons to Find Photos You Can Use For Your Web Content

Using Creative Commons to Find Photos You Can Use For Your Web Content | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Here's what you need to know about using a Creative Commons license to find usable photos online.

Via Tina Cook
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Top Cloud Services for File Sharing and Syncing

Top Cloud Services for File Sharing and Syncing | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
With the help of cloud services, you can edit your documents on any Internet-connected device, and keep them up-to-date. We looked at Box, Dropbox, MediaFire, SkyDrive, and SugarSync to determine which one is the best.
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How to Get Google to Index Your New Website & Blog Quickly

So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner than later.
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5 Simple SEO Rules To Live By From A Guy Who Knows

5 Simple SEO Rules To Live By From A Guy Who Knows | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Five rules to live by from an SEO rockstar. Use these whenever you create content.

 

Click through the photo for the full article.

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In-House Lawyers Believe That Law Firm Blogs Will Influence Hiring Decisions

In-House Lawyers Believe That Law Firm Blogs Will Influence Hiring Decisions | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

64% of in-house lawyes in the 40-49 year old age group believe that law firm blogs will one day influence client hiring decisions. 

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