Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
874 views | +0 today
Follow
Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
Content marketing news to help lawyers grow their digital reputations
Curated by Attorney 2.Oh!
Your new post is loading...
Your new post is loading...
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

Understanding the New SEO

Understanding the New SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

-----

 

"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


Via Antonino Militello
more...
No comment yet.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

How Content Influences Personalized Search and SEO Rank

How Content Influences Personalized Search and SEO Rank | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"I don’t often blog about SEO because I’m not an expert, but I do understand the big picture. The fact is, if your content isn’t good, relevant and shared widely, your chances of showing up in a search are greatly diminished. Many of our clients still think that if you optimize your pages carefully with keywords, you have a good chance of ranking on page #1 of Google or Bing.

 

Well, it’s true that if you don’t optimize your content for strategic keywords, you hurt your chances of being found via search. But there’s a lot more to the story these days. Here are some key roles that your content plays in determining your search visibility".

 

Read more at: http://www.business2community.com/seo/how-content-influences-personalized-search-and-seo-rank-0295828


Via Antonino Militello
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

5 Reasons You Should Replicate Your Google Docs to Dropbox

5 Reasons You Should Replicate Your Google Docs to Dropbox | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

 

"You may be thinking to yourself, “Why should I backup Google Docs when it’s remotely hosted by Google?” It’s true that Google probably has some of the biggest and most secure servers on the planet,..."

 

Click through the Dropbox logo to get the list.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

10 SlideShare Strategies that Will Boost Your Content's Value

10 SlideShare Strategies that Will Boost Your Content's Value | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Here are 10 specific strategies for getting the best return from the content you post on SlideShare. It's a tool that can offer amazing results.

 

Click through the photo for the details.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Measuring The Impact of Your Content: An Interview with Jay Baer

Measuring The Impact of Your Content: An Interview with Jay Baer | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Jay Baer is a thought-leader in content-based marketing and social media. In this interview, he shares his thoughts and ideas on content marketing ROI.

 

Click through Jay's photo for the full interview.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

18 Ways to Guarantee Nobody Misses Your Next Webinar

18 Ways to Guarantee Nobody Misses Your Next Webinar | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Learn some creative ways to ensure nobody misses your next lead generation webinar from the webinar Guiness World Record holders.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Sometimes trying to get people to share your content feels like pulling teeth. Finding your content isn’t being shared?

 

Click through the photo for five things to tweak to increase your sharability.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Understand how visitors experience your website and why it matters

Understand how visitors experience your website and why it matters | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

It's important to understand how website visitors with different devices see and experience your website. A new tool from Google helps you with that very task.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

How the cloud changes the virtual desktop landscape

How the cloud changes the virtual desktop landscape | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
While cloud computing and virtualization, along with a focus on small and midsize businesses, are expected to be major trends at this year's VMworld show, the virtual desktop infrastructure players are looking to make some news this week as well.

 

Click through the photo for the full story.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Infographic: Trending Attitudes in Cloud Computing

Infographic: Trending Attitudes in Cloud Computing | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

The authors recently  surveyed 174 respondents from North America to find out what their attitudes are toward the cloud.

 

Click through the infographic to find out what IT professionals value, use and are considering in Cloud Computing.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

10 B2B Companies That Create Exceptional Content

10 B2B Companies That Create Exceptional Content | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Examples of B2B companies that create great content and get inbound marketing right.

 

Anything that leads to inbound marketing success is good for ORM, too. Click through the photo for the full story.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

Click through the photo for the list.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Three Things Bloggers Should Do to Promote Their Posts, But Don't

Three Things Bloggers Should Do to Promote Their Posts, But Don't | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Bloggers are good at promoting their blog posts. Or are they? Here are three ways to promote your blog posts better.

 

Click through the photo for the full story.

more...
No comment yet.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”

 

 


Via Antonino Militello
more...
Mike Ellsworth's comment, October 10, 2012 10:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 1:26 PM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 6:43 PM
Anne, thanks as always for the reScoop!
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello
more...
No comment yet.
Rescooped by Attorney 2.Oh! from Cloud Central
Scoop.it!

cloudHQ: sync Dropbox, Evernote, Google Drive, Basecamp, etc.

cloudHQ is a service which synchronizes and replicates data between multiple different cloud services and cloud accounts in real-time.

 

This is the easiest back-up redundancy I've seen and the third party apps they cover are all the most popular cloud storage services. From the company website for my lawyer peeps:

 

Is my data secure?


We run latest stable releases of our server operating system and database software. All software we use is continuously monitored for security problems and is regularly updated with the latest security patches.

 

All the communications between you, cloud services, and our servers are encrypted with SSL.

cloudHQ uses industry standard OAuth password-less authorization protocol when connecting to Google Docs, Box, Basecamp, and Dropbox. This means cloudHQ has no access to your passwords for these services.

 

We do not not permanently store your files. When cloudHQ access your data via API, it might temporary cache part of the content, but we never stores any of your files permanently on our servers.

 

Also, to ensure high-level of security, cloudHQ uses Google Federated Login password-less authentication for user authentication. This means that somebody can access your cloudHQ account if and only if that person is logged into your google account.

 

Click through the photo for a short video.


Via Peter Azzopardi
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

7 Ways to Organize Your Content for Curation

7 Ways to Organize Your Content for Curation | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process.

 

Click through the photo for the full story.

more...
No comment yet.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

5 Reasons SEM Agencies Should Do Social and SEO | ClickZ

5 Reasons SEM Agencies Should Do Social and SEO | ClickZ | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

 

"I'll admit it; I was wrong when I thought that social media was a stretch for SEM and SEO agencies and that a separate set of agencies would be required to fully tap the social media marketing opportunity for advertisers and marketers. And I was wrong when I assumed that marketers for whom PPC search was critically important would turn to boutique specialist agencies that excelled in PPC search either exclusively or primarily, not one-stop shops.

 

After reevaluating both my decision-making process over the last decade with regard to focus, and by talking with clients, prospects, and fellow folks in the industry, I've become convinced that the benefits of a unified approach to search and social marketing handled through a team with high levels of communication with each other is superior to a fragmented approach".

 

-----

 

So, the first reason a holistic digital marketing agency with strong competence in SEM should be running social and SEO is:

 

1) Social media supports SEO. 

 

2) The lines between earned media social and paid media social are blurring. 

 

3) Attribution.

 

4) Targeting and audiences. 

 

5) Convenience. 

 

Full Article Here: http://www.clickz.com/clickz/column/2202001/5-reasons-sem-agencies-should-do-social-and-seo


Via Antonino Militello
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

How To Get More Comments On Your Articles

How To Get More Comments On Your Articles | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Comments are important to blogs for a variety of reasons. Click through the photo to read about some of those reasons, as well as some helpful tips for generating more comments.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Education Is The New Marketing

Education Is The New Marketing | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
The internet has made becoming an educator an option for everyone–not just traditional schools. Brands can take advantage of the democratization of education to improve their marketing efforts.

 

Click through the photo for the full story.

more...
No comment yet.
Rescooped by Attorney 2.Oh! from Content Curation World
Scoop.it!

Curated Topic Pages Are The Next Big Thing in Content Publishing

Curated Topic Pages Are The Next Big Thing in Content Publishing | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Comments from Robin Good: Chronological and time-bound sequences have been the overwhelming approach to organize content on the web, just like newspapers had been doing for a long time. Look at blogs, Facebook and Twitter to see how pervasive this type of chronological organization has become.

 

But as more content becomes available more rapidly, chronological organization doesn't work anymore.

 

What we need is the option to navigate, quality content, through topic-based structures, maps and collections, where time is only one among other factors helping me slice and dice what I want to see.

 

"There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution."

 

From the original article: "The time for topic pages has come.

 

Chronological and real-time consumption of content just doesn't work anymore.

It's time for topic pages to add a layer of organization on top."

 

Full article: http://www.readwriteweb.com/archives/why-topic-pages-are-the-next-big-thing.php

 

 

 


Via Tom George, Robin Good
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Futurelawyer: DropBox Adds Two-Step Authentication

Futurelawyer: DropBox Adds Two-Step Authentication | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Week in Geek: Dropbox Rolls Out 2-Step Authentication Feature in Experimental Desktop Client Build - How-To Geek. Many lawyers are using cloud services for the storage and transmission of documents.

 

Click through the photo for more information on how this new development increases security.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Announcing the 2012 Evernote Devcup Finalists

Announcing the 2012 Evernote Devcup Finalists | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"The goal of Devcup is to find apps that our users will fall in love with, that push us to think about new ways of using Evernote, and that are beautifully designed and easy to use. Three weeks ago, the Devcup submission process was closed, and our team of judges began the challenging task of reviewing hundreds of apps with the goal of selecting five stellar finalists."

 

Click through the photo to learn about the finalists.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Evernote unveils small business app. A Google Apps offense?

Evernote unveils small business app. A Google Apps offense? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
With Evernote Business, the company optimizes its 'remember anything' platform for business customers, making the cloud-based app much more competitive.

 

Click through the photo for the full story.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Evernote's CEO Explains How He Organizes His Evernote

Evernote's CEO Explains How He Organizes His Evernote | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

I'm a huge fan of Evernote and recently joined the Evernote for Lawyers LinkedIn group. If you're concerned about cloud security for this product, this topic gets discussed within this group, and you can pose your own questions.

 

Evernote is particularly good for organizing your content marketing materials. It is easy to clip web resources and tag materials.

 

Recently, Evernote's CEO answered a Quora query about how he uses the product. Click through the photo for his summary.

more...
No comment yet.