"I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote:
“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”
I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO.
Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind?
Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"?
Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
"When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine - and perhaps the entire company - on a new kind of search that puts social context first.
For Facebook search to succeed, it needs to be more than a site that simply says “Your friend liked this sushi restaurant, so maybe you will too.” Eric Silver, founder of content management system maker WebKite, said Facebook will use a complex analysis of its social graph to push you toward the decision that's best for you".
"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.
Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
The same ‘publish or perish’ mandate from academia can now be used for service providers working to maintain their edge and keep their businesses alive in an increasingly competitive and global marketplace.