Lawyer Content Ma...
Follow
Find
861 views | +0 today
 
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
onto Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
Scoop.it!

Technical Data or Social Data - What Do We Want From A Search Engine??

Technical Data or Social Data - What Do We Want From A Search Engine?? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine - and perhaps the entire company - on a new kind of search that puts social context first.

For Facebook search to succeed, it needs to be more than a site that simply says “Your friend liked this sushi restaurant, so maybe you will too.” Eric Silver, founder of content management system maker WebKite, said Facebook will use a complex analysis of its social graph to push you toward the decision that's best for you".

Read More: http://www.readwriteweb.com/archives/what-a-facebook-social-search-engine-may-look-like.php


Via Antonino Militello
more...
CasinoWrap's comment, September 27, 2012 9:53 AM
thanks for the insights, sounds about right!

From around the web

Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation
Content marketing news to help lawyers grow their digital reputations
Curated by Attorney 2.Oh!
Your new post is loading...
Your new post is loading...
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

Old vs. New Search Engine Optimization

Old vs. New Search Engine Optimization | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Has SEO really changed?

 

"I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote:

 

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

 

I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO.

 

Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind?

 

Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"?

 

Read More: http://searchengineland.com/seo-smackdown-round-2-old-vs-new-search-engine-optimization-145825


Via Antonino Militello
more...
Nacho Vega's curator insight, February 4, 2013 4:47 AM
Link Development + Social Media = Validation
E-Strands Ltd's curator insight, February 4, 2013 10:27 AM

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

Caterin Victor's curator insight, February 4, 2013 7:34 PM

  New  Time, New  Life, new,new....optimization,.....the  future!!!!

Scooped by Attorney 2.Oh!
Scoop.it!

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Reference this checklist for a reality check on whether the content you're creating is actually valuable.

 

Click through the photo for very thorough, straightforward and practical guidance.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

A Guide To SlideShare For Lawyers

A Guide To SlideShare For Lawyers | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Slide presentations are a great way to repackage and repurpose your content for sharing on the web.

 

Click through the photo for an excellent guide written by one of my favorite authorities on search engine marketing.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

A startup asks, 'What if you didn't have to analyze data at all?'

A startup asks, 'What if you didn't have to analyze data at all?' | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Lawyers will not be exempt: "Eight years after forming, a startup called BeyondCore is finally launching publicly with a product it claims can revolutionize analytics."

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Supercharge Google Reader with Send To Links

Supercharge Google Reader with Send To Links | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

This article is older, but still valid. And it puts Hootsuite on steroids if you're using the Attorney 2.Oh! System for building your digital reputation.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

30 ways to promote your blog posts [Infographic]

30 ways to promote your blog posts [Infographic] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
You've produced some fantastic content for your blog but how do you get it seen?

This infographic is a useful reminder of the different ways you can be promoting it.

 

Click through the photo to see the infographic.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Black & White For Your Next Lawyer Website?

Black & White For Your Next Lawyer Website? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Ciick through the photo for an interesting discussion on whether black and white might be an outstanding choice for your lawyer website.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Curation May Be Hot But Creation Is Still Cool - Forbes

Curation May Be Hot But Creation Is Still Cool - Forbes | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Content curation and content creation - lawyers should be doing both!

 

Click through the photo for a great description of both strategies.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Tips On How Lawyers Can Leverage The Pinterest Craze

Tips On How Lawyers Can Leverage The Pinterest Craze | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Pinterest is growing at a phenomenal rate. Why not harness it to expand your business's outreach? Andrew Tobert explains how ...

 

Click through the photo for the full story, including ideas on how lawyers and other "dry" service providers can leverage Pinterest's visual platform.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Listening Redefined

Listening Redefined | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Consume to create -- get the full story at http://blog.percolate.com/2012/listening-redefined/.

more...
No comment yet.
Rescooped by Attorney 2.Oh! from Internet Marketing Strategy 2.0
Scoop.it!

How To Make It Easy for Others To Retweet Your PDF or eBook

How To Make It Easy for Others To Retweet Your PDF or eBook | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.

 

This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.

 

From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?

 

The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

 

Below I lay out how to do this in six simple steps."

 

For the full story: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/ (or click through the photo)


Via Robin Good
more...
Beth Kanter's comment, September 3, 2012 12:46 PM
This post is from 2009, does the feature still work in the same way? In your own work, have you found this valuable? I'm thinking of testing it.
Robin Good's comment, September 4, 2012 1:42 AM
Beth, it should work to this day. I had used it last year and just run into it again. Only problem is that the code in the article is for the old twitter. New twitter has different code. Use http://twitter.com/intent/tweet?status= and it should work fine.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

Technical Data or Social Data - What Do We Want From A Search Engine??

Technical Data or Social Data - What Do We Want From A Search Engine?? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine - and perhaps the entire company - on a new kind of search that puts social context first.

For Facebook search to succeed, it needs to be more than a site that simply says “Your friend liked this sushi restaurant, so maybe you will too.” Eric Silver, founder of content management system maker WebKite, said Facebook will use a complex analysis of its social graph to push you toward the decision that's best for you".

Read More: http://www.readwriteweb.com/archives/what-a-facebook-social-search-engine-may-look-like.php


Via Antonino Militello
more...
CasinoWrap's comment, September 27, 2012 9:53 AM
thanks for the insights, sounds about right!
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

The Real SEO Value of URLs: Keywords, Clickthrough, & Social

The Real SEO Value of URLs: Keywords, Clickthrough, & Social | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Social Sharing is one of the indicators that the search engines use to determine value of a page.

 

Creating short, concise URLs that are easily copied and shared, and which show up in the social networks in an optimal way is important for branding and click through.

 

Find Out More: http://www.linchpinseo.com/the-real-seo-value-of-urls

 

 


Via Antonino Militello
more...
Mike Ellsworth's comment, October 10, 2012 10:13 PM
Don, thanks for the reScoop!
Mike Ellsworth's comment, October 10, 2012 10:22 PM
Anne, thanks for the reScoop, too!
Scooped by Attorney 2.Oh!
Scoop.it!

Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation

Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
Content marketing news to help lawyers grow their digital reputations...

 

Click through the photo for recent news curated by Attorney 2.Oh! www.attorney2pointOh.com

more...
No comment yet.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review]

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.

 

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

 

Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".

 

Find Out More: http://www.business2community.com/books/book-review-optimize-0323465


Via Antonino Militello
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Can This Blog Be Saved?

Can This Blog Be Saved? | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Click through the photo for a very simple strategy that will get you back on the blogging horse. It's never too late....

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Content Drives Everything

Content Drives Everything | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Law firms as publishing companies? Yup....

 

Click through the photo for a couple of spot on perspectives.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

The 4-Step Guide to Building Your Authority

The 4-Step Guide to Building Your Authority | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

How do you demonstrate expertise? Click through the photo for four simple steps.

more...
No comment yet.
Rescooped by Attorney 2.Oh! from Internet Marketing Strategy 2.0
Scoop.it!

Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it


Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 


Via Agostino Caniato, Robin Good
more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Digital Marketing for Baby Boomers – The Basics

Digital Marketing for Baby Boomers – The Basics | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

For lawyers marketing to Baby Boomers (and who isn't??), the key components to pay attention to are referrals, trust and reliability.

 

All of these are easily established and supported in the digital age. Click through the photo for the full story.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

Publish or Perish: Why Video is Crucial to Your Legal Marketing Content Strategy

Publish or Perish: Why Video is Crucial to Your Legal Marketing Content Strategy | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

The same ‘publish or perish’ mandate from academia can now be used for service providers working to maintain their edge and keep their businesses alive in an increasingly competitive and global marketplace.

 

Click through the photo three how-to's.

more...
No comment yet.
Scooped by Attorney 2.Oh!
Scoop.it!

SEO Copywriting - the truth about keywords via Google

SEO Copywriting - the truth about keywords via Google | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it
SEO copywriting is full of myths and half-truths. Yes, you should do this, no you shouldn’t do that. But what does Google really think?
more...
No comment yet.
Rescooped by Attorney 2.Oh! from Internet Marketing Strategy 2.0
Scoop.it!

Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/ (or click through the photo).

 


Via Robin Good
more...
No comment yet.
Rescooped by Attorney 2.Oh! from Online Collaboration Tools
Scoop.it!

Videoconference, Meet and Collaborate with Up To 25 People with Watchitoo Playground

Videoconference, Meet and Collaborate with Up To 25 People with Watchitoo Playground | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it


Robin Good: Watchitoo Playground is a low-cost, high-quality alternative video conferencing and collaboration tool allowing up to 25 participants to video chat and collaborate online.

 

Watchitoo meetings can be fully integrated and embedded in any web site and the service integrates document, screen, and link-sharing capablities while being 100% web-based.

 

Additional features include white labeling, event recording, live moderation, support for a broad range of document types, HD video quality, audio-bridge and analytics.

 

Playground is available in a free version as well as in a more powerful version starting at super-low rate of $3.80/per user/ per month.

 

 

Find out more / features: http://watchitoo.com/what_is_watchitoo

 

Sign up: www.plground.com

 

 

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Attorney 2.Oh! from SEO and Social Media Marketing
Scoop.it!

Social Media = The New SEO

Social Media = The New SEO | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731


Via Antonino Militello
more...
Mike Ellsworth's comment, October 7, 2012 11:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 9:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 10:09 AM
Atty, thanks for the reScoop!