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Has SEO really changed? "I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote: “… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.” I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO. Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind? Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"? Read More: http://searchengineland.com/seo-smackdown-round-2-old-vs-new-search-engine-optimization-145825
Via Antonino Militello
Reference this checklist for a reality check on whether the content you're creating is actually valuable. Click through the photo for very thorough, straightforward and practical guidance.
Slide presentations are a great way to repackage and repurpose your content for sharing on the web. Click through the photo for an excellent guide written by one of my favorite authorities on search engine marketing.
Lawyers will not be exempt: "Eight years after forming, a startup called BeyondCore is finally launching publicly with a product it claims can revolutionize analytics."
Via Donna Seyle
This article is older, but still valid. And it puts Hootsuite on steroids if you're using the Attorney 2.Oh! System for building your digital reputation.
You've produced some fantastic content for your blog but how do you get it seen?
This infographic is a useful reminder of the different ways you can be promoting it. Click through the photo to see the infographic.
Ciick through the photo for an interesting discussion on whether black and white might be an outstanding choice for your lawyer website.
Content curation and content creation - lawyers should be doing both! Click through the photo for a great description of both strategies.
Pinterest is growing at a phenomenal rate. Why not harness it to expand your business's outreach? Andrew Tobert explains how ... Click through the photo for the full story, including ideas on how lawyers and other "dry" service providers can leverage Pinterest's visual platform.
Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know. This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one. From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files? The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file. Below I lay out how to do this in six simple steps." For the full story: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/ (or click through the photo)
Via Robin Good
"When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine - and perhaps the entire company - on a new kind of search that puts social context first.
For Facebook search to succeed, it needs to be more than a site that simply says “Your friend liked this sushi restaurant, so maybe you will too.” Eric Silver, founder of content management system maker WebKite, said Facebook will use a complex analysis of its social graph to push you toward the decision that's best for you".
Read More: http://www.readwriteweb.com/archives/what-a-facebook-social-search-engine-may-look-like.php
Via Antonino Militello
Social Sharing is one of the indicators that the search engines use to determine value of a page. Creating short, concise URLs that are easily copied and shared, and which show up in the social networks in an optimal way is important for branding and click through. Find Out More: http://www.linchpinseo.com/the-real-seo-value-of-urls
Via Antonino Militello
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Content marketing news to help lawyers grow their digital reputations... Click through the photo for recent news curated by Attorney 2.Oh! www.attorney2pointOh.com
"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results". Find Out More: http://www.business2community.com/books/book-review-optimize-0323465
Via Antonino Militello
Click through the photo for a very simple strategy that will get you back on the blogging horse. It's never too late....
Law firms as publishing companies? Yup.... Click through the photo for a couple of spot on perspectives.
How do you demonstrate expertise? Click through the photo for four simple steps.
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web. Excerpted from the original article: "If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic. We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately. From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all." Click here to view the full version: http://bit.ly/PKdPkv Thanks to Agostino Caniato for uncovering it.
Via Xtreme Advisors, Agostino Caniato, Robin Good
For lawyers marketing to Baby Boomers (and who isn't??), the key components to pay attention to are referrals, trust and reliability. All of these are easily established and supported in the digital age. Click through the photo for the full story.
The same ‘publish or perish’ mandate from academia can now be used for service providers working to maintain their edge and keep their businesses alive in an increasingly competitive and global marketplace. Click through the photo three how-to's.
SEO copywriting is full of myths and half-truths. Yes, you should do this, no you shouldn’t do that. But what does Google really think?
Robin Good: Watchitoo Playground is a low-cost, high-quality alternative video conferencing and collaboration tool allowing up to 25 participants to video chat and collaborate online. Watchitoo meetings can be fully integrated and embedded in any web site and the service integrates document, screen, and link-sharing capablities while being 100% web-based. Additional features include white labeling, event recording, live moderation, support for a broad range of document types, HD video quality, audio-bridge and analytics. Playground is available in a free version as well as in a more powerful version starting at super-low rate of $3.80/per user/ per month. Find out more / features: http://watchitoo.com/what_is_watchitoo Sign up: www.plground.com
Via Robin Good
"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation. If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space. It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”. Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731
Via Antonino Militello
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![The Death Of SEO, Failed Predictions Over The Years [Infographic ] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it](http://img.scoop.it/0YgWuA7DVOf37vNgMEO-pjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
![Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Lawyer Content Marketing Strategies & Tools To Grow Digital Reputation | Scoop.it](http://img.scoop.it/uoupUhxB43Pz5L7kL5nRHzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
