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My Path to Law Librarianship – Part 2 | Legal Librarian

legallibrarian@wordpress.com is a blog promoting law librarianship as a career. ... He told me about his decision to become a law librarian. ... He was a walking advertisement for librarianship and in particular law libraries.
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Looking for a Google Alerts Alternative? Try "Mention"

Looking for a Google Alerts Alternative? Try "Mention" | law librarian | Scoop.it
Mention, a 1-year-old keyword-tracking platform, is a worthy alternative to Google Alerts.

Via Tom D'Amico (@TDOttawa)
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How to Manage the Social Media Overload - ClickZ

How to Manage the Social Media Overload - ClickZ | law librarian | Scoop.it
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

 

Digest...

 

In this column, I will share five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

Have a social media channel plan that makes sense. As I wrote in a previous ClickZ column on the five ways to create your social media marketing plan, it is crucial for any organization to have a social media plan in place.Have a content plan that is reasonable. The key to engagement in social is delivering content that is shareable and engaging. If you have a small team, you cannot expect to push out new original content every day. You might be able to do one blog post a week, one email newsletter a month, etc. If you are small and are selling one product or service, then your content plan can be easily managed.Have the right social media resources. This is the absolute key to your social media success or failure. Social media, as many say, is now a sophisticated marketing tool and must be treated as such. The right people must be in place to manage it effectively (toward your brand goals). This means making sure you have an appropriate approval system in place with the brand manager at the top.Don't jump to every social media change - stick to your plan. With changes in social networks happening every second, it is all too easy to get thrown off track and get unfocused on your social media goals. Any changes to your social media marketing program should be tested and reviewed for driving positive results. One of the pieces of advice we provide, for example, is to set aside a small portion of resources (time and money) each quarter to test any new social initiatives.Have a social customer service process. Social media networks are the perfect breeding ground for reputation damage. Make sure that you are a step ahead of the game by managing your social media sentiment. With regular monitoring of your audiences' positive or negative mentions of your brand and by getting regular alerts on these with simple tools like Social Mention or Google Alerts or more sophisticated tools like Viralheat or HootSuite, you will more easily be able to manage how your brand is perceived in social.
Via marketingIO
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marketingIO's curator insight, April 11, 2013 7:17 AM

Talk about perspective and experience: this post delivers on both. You definitely want to click-through to go beyond the above digest, and soak in the insight. We were especially impressed with item #4, where focus is necessary yet allocating a small percentage of resources to test new initiatives.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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How to Develop Effective Discussion Questions

How to Develop Effective Discussion Questions | law librarian | Scoop.it

"A distinguishing feature of online education verses the face-to-face environment are class discussions. Face-to-face discussions are typically spontaneous interplay with the minority of students being actively involved, haphazard in their preparation, with the appearance of mostly the verbal-oriented and self-confident members of a class. Discussions are often a presentation technique to avoid lecture lethargy or sleepiness, and are not considered a prime facilitator of the education process

 

In an asynchronous online environment, discussion questions are planned and students and faculty respond with considered answers. Faculty carefully craft questions to fit content and student needs. Respondents, both students and faculty, can take the time to carefully research and develop their responses. Therefore, the achieved learning from online discussions is potentially much greater than in a face-to-face environment."

 

This is a three part series that will help any online practicioner to better understand the complexities of writing discussion prompts and facilitating threaded discussion.  This is a university level research effort with a solid bibliography.  Well worth reading! ~ Dennis T. O'Connor


Via Dennis T OConnor, Jim Lerman
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Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

Trends: Be Discovered in 2013 via Content Curation and the Interest Graph | law librarian | Scoop.it

My name is Ally Greer. I’m a marketer with expertise in content marketing and curation. You’ve probably never heard of me.

 

With over 500 million users on Twitter, 175 million on LinkedIn, and over a billion on Facebook, you probably haven’t heard of most people on the Internet. The bad news is that this also means most of those people probably haven’t heard of you either.


Via Ally Greer, Guillaume Decugis
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timethief's comment, January 27, 2013 10:26 PM
Inspiring article - thanks!
timethief's curator insight, January 27, 2013 10:29 PM

Listen up! " The benefit that topic-centric curation provides to you is that your name is now attached to all of the most relevant content on your topic of expertise... " Curation can help you get found.

Renee Baribeau's curator insight, January 28, 2013 11:53 AM

Keys to the internet castle, curation of content that unlock peoples desire to share.

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Can Wordpress move from siloed blogs to be more of a media or a community?

Can Wordpress move from siloed blogs to be more of a media or a community? | law librarian | Scoop.it

WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday.


Via Guillaume Decugis
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Janet Fouts's curator insight, March 19, 2013 1:26 AM

Interesting. Wordpress for curation? Makes sense to me!

Laura Brown's comment, March 19, 2013 9:54 PM
For the sake or your own credibility, please learn to spell WordPress. Look it up online.
Guillaume Decugis's comment, March 20, 2013 4:22 PM
@Janet: it's actually more about WordPress curating blogs then doing specific things to help curators.
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Using Twitter for Curated Academic Content

Using Twitter for Curated Academic Content | law librarian | Scoop.it

The job of the humanities academic has always been to absorb large amounts of content, evaluate it, synthesize it, and portray the results in a way that will be relevant and engaging to an audience.


Via Ally Greer
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Florence Piron's curator insight, March 19, 2013 7:24 AM

Twitter et les chercheurs...

Daniel Jimenez Zulic's curator insight, April 30, 2013 1:01 AM

wow!!! me gustaria ser la mitad de organizado para poder seleccionar los materiales dignos de twittear...pero me imagino que incluye mucho de arte, practica, un metodo estudiado y las buenas aplicaciones que lo facilitan todo...pero usadas de manera muy inteligente y disciplinada. Un metodo brillante y productivo.

Lyonel Kaufmann's curator insight, October 15, 2013 12:05 PM

Un témoignage et une méthode de gestion de l'information issue de twitter. La méthode est basée sur la méthode GTD. Allan Johnson recourt à twitter, pocket et buffer. C'est son choix. A chacun de trouver le sien de le traitement et le conservation de l'information.

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Google’s ArtCopyCode.com – What?

Google’s ArtCopyCode.com – What? | law librarian | Scoop.it

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 8, 2013 1:30 AM

I'm really intrigued by this new endeavor created by Google! 

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No, you can't use your student Lexis account for work! (Well, except ...

No, you can't use your student Lexis account for work! (Well, except ... | law librarian | Scoop.it
RIPS Law Librarian is published by the Research Instruction & Patron Services Special Interest Section of the American Association of Law Libraries. Submissions from RIPS members are highly encouraged.
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How to Manage the Social Media Overload - ClickZ

How to Manage the Social Media Overload - ClickZ | law librarian | Scoop.it
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

 

Digest...

 

In this column, I will share five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

Have a social media channel plan that makes sense. As I wrote in a previous ClickZ column on the five ways to create your social media marketing plan, it is crucial for any organization to have a social media plan in place.Have a content plan that is reasonable. The key to engagement in social is delivering content that is shareable and engaging. If you have a small team, you cannot expect to push out new original content every day. You might be able to do one blog post a week, one email newsletter a month, etc. If you are small and are selling one product or service, then your content plan can be easily managed.Have the right social media resources. This is the absolute key to your social media success or failure. Social media, as many say, is now a sophisticated marketing tool and must be treated as such. The right people must be in place to manage it effectively (toward your brand goals). This means making sure you have an appropriate approval system in place with the brand manager at the top.Don't jump to every social media change - stick to your plan. With changes in social networks happening every second, it is all too easy to get thrown off track and get unfocused on your social media goals. Any changes to your social media marketing program should be tested and reviewed for driving positive results. One of the pieces of advice we provide, for example, is to set aside a small portion of resources (time and money) each quarter to test any new social initiatives.Have a social customer service process. Social media networks are the perfect breeding ground for reputation damage. Make sure that you are a step ahead of the game by managing your social media sentiment. With regular monitoring of your audiences' positive or negative mentions of your brand and by getting regular alerts on these with simple tools like Social Mention or Google Alerts or more sophisticated tools like Viralheat or HootSuite, you will more easily be able to manage how your brand is perceived in social.
Via marketingIO
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marketingIO's curator insight, April 11, 2013 7:17 AM

Talk about perspective and experience: this post delivers on both. You definitely want to click-through to go beyond the above digest, and soak in the insight. We were especially impressed with item #4, where focus is necessary yet allocating a small percentage of resources to test new initiatives.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Walt Cook from Content Curation World
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News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts"

News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts" | law librarian | Scoop.it

"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away."


Via Robin Good
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Elsie Whitelock's curator insight, May 6, 2013 9:12 AM

 some good alternatives for alerts..

Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
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A 1945 Essay on Information Overload, “Curation,” and Open-Access Science

A 1945 Essay on Information Overload, “Curation,” and Open-Access Science | law librarian | Scoop.it
There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.

Via Marc Rougier
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Lisa Labon's curator insight, January 28, 2013 9:52 AM

Mind boggling to think what that the overload of content he speaks of is now created in a single day, every day.

garassini's curator insight, March 11, 2013 6:51 AM

Applicare il metodo delle associazioni mentali all'archiviazione e alla ricerca delle informazioni. La visione profetica di Vannevar Bush.

Ken Feltman's curator insight, April 25, 2015 10:48 AM

Prescient

Rescooped by Walt Cook from Curation & The Future of Publishing
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How to create an effective content curation plan

How to create an effective content curation plan | law librarian | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."


Via Guillaume Decugis
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Neil Ferree's curator insight, March 2, 2013 4:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 2013 7:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 2013 12:34 PM
Martin, thank you so much!
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How UserVoice Keeps Customers (Happy) Through Content

How UserVoice Keeps Customers (Happy) Through Content | law librarian | Scoop.it

In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.


Via Ally Greer
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Ally Greer's curator insight, March 4, 2013 6:46 PM

In our last #leancontent meetup, UserVoice's Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:


1. Why Content?

2. What Type of Content Should I Create?

3. How Should I Distribute my Content?

4. How do I Reap the Benefits of Content?

5. What Tips Can You Provide for Content Creation?


Check out the writeup to find out the answers!

Two Pens's curator insight, March 5, 2013 11:16 AM

Via Ally Greer, whos got good taste. The tip from UserVoice on creating content is the emphasis on getting your customers to tell stories about how they use your product or service. If they love you, their enthusiasm in the stories they tell comes across. 

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Which infographic is right for you?

Which infographic is right for you? | law librarian | Scoop.it
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

Via Ally Greer
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lefkos's comment, April 10, 2013 5:06 PM
amazing job. thank you! very informative!
Michiel Gaasterland's curator insight, April 13, 2013 3:06 PM

Useful Infrographic on... how to choose which infographic is right for you. Quite helpful to access format. You'd still have to come up with the contentS i.e. The Messaging - yourself though! 

Daniel Jimenez Zulic's curator insight, April 30, 2013 12:17 AM

Un interesante y breve articulo, que sugiere un diagrama de flujo para definir cual es la forma grafica mas util para presentar una informacion.

Creo que nos puede ser especialmente util a los profes.

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Yes, social media is a lot of work

Yes, social media is a lot of work | law librarian | Scoop.it
"Social media seems to be so much work! I have a business to run, and I'm not interested in adding more workload to my day." This is the conclusion a potential client drew from a discussion we had ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cora Dugan's comment, April 10, 2013 9:51 AM
Excellent article!
Cendrine Marrouat - cendrinemarrouat.com's comment, April 10, 2013 2:09 PM
Thanks!
Jon Turino's curator insight, April 10, 2013 2:29 PM

It IS a lot of work. Please see http://jonturino.com/voracious-vexing-and-very-very-necessary/ for more on marketing in general and social media in particular.