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Law Firm Marketing Online
Best practices about how to market legal services online
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Social Signals and SEO

Social Signals and SEO | Law Firm Marketing Online | Scoop.it
Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed.

Via Neil Ferree
Jonathan Ginsberg's insight:

Thanks Neil Ferree for posting this article about social sharing and SEO.

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Neil Ferree's curator insight, July 28, 6:52 PM

When I read high level SEO articles likes this one from AJ Kohn I think what non SEO's (Docs, Dentists, Lawyers and Plumbers) must be going through when they contemplate creating and curate content that will resonate with their target audience?


Suffice to say, this level of detailed Social SEO is way above the pay grade of 99% of the online marketing world?


Big Brands with infrastructure, resources and budgets might be able to connect the dots on this level of online marketing tactics, but I suspect most can't due to limitations of time, money and resources.


This is why solutions like Scoop.it are so valuable to small business owners who don't (or can't) afford to read, understand and deploy such technical marketing tactics and why solutions that any SMB can deploy in hours vs. weeks & use DIY content marketing systems so they can better manage their social media presence.

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The Top 20 Places Your Business Needs to Be Listed Online | VR Marketing Blog

The Top 20 Places Your Business Needs to Be Listed Online | VR Marketing Blog | Law Firm Marketing Online | Scoop.it
It’s vital to get business listed on all applicable online directories. Here's a guide to the top 20 online directories and links to their sign-up pages:

Via Neil Ferree
Jonathan Ginsberg's insight:

No one knows social  marketing like Neil Ferree...

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Neil Ferree's curator insight, June 23, 4:03 PM

Yelp Reviews are somewhat in question for being Authentic versus being manufactured by the business owner.


Bing reviews are better, but they don't have the search volume.


A 5 Star Google+ Local Listing review goes a long way towards building a positive reputation management.

Neil Ferree's comment, June 24, 8:52 AM
Thanks for the shout out @Jonathan Ginsberg I appreciate the vote of confidence on your Law Firm Marketing page.
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Law Firm Marketing Online | Scoop.it

Via janlgordon, Neil Ferree
Jonathan Ginsberg's insight:

I build my websites in Wordpress and include a blog component - the best of both worlds.

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Ray Beauchamp's curator insight, December 28, 2013 1:25 PM

Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement. 

The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.

Campus Extens - UIB Virtual -'s curator insight, January 10, 2:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 6:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

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Social Shares Social Signals is the New Social SEO

Social Shares Social Signals is the New Social SEO | Law Firm Marketing Online | Scoop.it
Social Shares and Social Signals are being used by the major search engines algo more and more to assign a web page authority. The more signals and social shares your social influence generates, th...

Via Neil Ferree
Jonathan Ginsberg's insight:

Another visual representation by Neil Ferree about social media's place in an SEO campaign

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Embedded Video Schema Markup: A 7-Step Checklist for Great Results

Embedded Video Schema Markup: A 7-Step Checklist for Great Results | Law Firm Marketing Online | Scoop.it

Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.


Via Pedro Da Silva, Neil Ferree
Jonathan Ginsberg's insight:

A few extra steps to enhance video rankings.

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Neil Ferree's curator insight, July 5, 2013 9:34 AM

We all know how imprtant it is to have a good video marketing strategy in place. This Schema Markup process makes video marketing easier to get your video content ranked in the Google search results.

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Is Bing Places for Business Better Than Google+ Local?

Is Bing Places for Business Better Than Google+ Local? | Law Firm Marketing Online | Scoop.it
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local?

Via Jeffrey Lapin
Jonathan Ginsberg's insight:

Given that iOS 7 will default to Bing, Bing Places may be a big deal.

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Jeffrey Lapin's curator insight, June 24, 2013 4:22 PM

Good article by Josh McCoy (on Search Engine Watch) about Bing Places for Business. While almost everyone, including the author, believes Google+ Local is still the leader, Bing is improving.

 

You should definitely claim your free Bing Listing at BingPlaces.com

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Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | Law Firm Marketing Online | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+.


We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler, Robin Good
Jonathan Ginsberg's insight:

With the proliferation of social sharing tools out there, I think that the trick is to avoid duplication - no one wants to see 3 Twitter posts about the exact same thing coming from different tools.

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Josie's comment, May 3, 2013 5:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus | Law Firm Marketing Online | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Jeffrey Lapin
Jonathan Ginsberg's insight:

I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.


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Jeffrey Lapin's curator insight, April 19, 2013 9:00 AM

Great article by Neil Ferree about creating a system for content marketing and social sharing, all of which affect SEO.

Neil Ferree's curator insight, July 7, 2013 10:03 AM

Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.

Brandon Olander's curator insight, July 7, 2013 1:22 PM

Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.

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Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click

Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click | Law Firm Marketing Online | Scoop.it
Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to...
Jonathan Ginsberg's insight:

Interesting observation about the value of time on site.

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The Ultimate List of Google+ Tips - Blogging with Amy

The Ultimate List of Google+ Tips - Blogging with Amy | Law Firm Marketing Online | Scoop.it
This massive list of Google+ tips will help you rock the second most active social media platform. It will also help you take advantage of Author Rank.
Jonathan Ginsberg's insight:

Nice summary of Google+ best practices.

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Atlanta Bankruptcy Attorney Expertise in Social Security and Workers Compensation