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Still Relying on Old SEO Tricks? Here’s What Works Now

Still Relying on Old SEO Tricks? Here’s What Works Now | Laudans e-reputation | Scoop.it
For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickl

Via Bonnie Burns, Amy Lewis
LAUDANS's insight:

Oubliez les vieilles méthodes de backlinks et les textes cheap ! Google Panda voudrait de la qualité et du social. Article pratique et top !

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Bonnie Burns's curator insight, May 7, 2013 11:47 AM

This article will cover some of the popular old methods as well as what you need to know to succeed with your SEO initiative today.

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6 conseils pour bâtir une e-réputation performante et rassurante

6 conseils pour bâtir une e-réputation performante et rassurante | Laudans e-reputation | Scoop.it
Despite the ease and convenience of the digital age, people still care about who is on the other end of the Internet vacuum.

Via Thomas Faltin
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Stories for a Job Interview

"Whether it is a formal performance review or a potential employer evaluating us in casual conversation we are constantly being interviewed.  I will be posting a series of thought starters that walk you through finding and telling great stories that might wow an interviewer, get a promotion, or at least set the scene for your next performance review.

 

I think you need at least three stories walking in to an interview.  First you need a “who I am” story that says a lot about who you are and who you are not."


Via Gregg Morris
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Karen Dietz's curator insight, June 26, 2013 10:47 AM

Just yesterday I gave a 1.5 hour interactive talk with 35 job seekers at The Boardroom here in San Diego. We had a fabulous time and really got into how to craft very short stories to share.


And then today my awesome colleauge Annette Simmons (http://www.annettesimmons.com) posts this short piece on 3 stories to bring with you into an interview. And like she says, everyone needs to have these ready for any business occasion.


Thanks for these 3 stories Annette -- they definitely simply life! And thank you to fellow curator Gregg Morris @greggvm for finding and sharing this.

Jim Lerman's curator insight, July 6, 2013 4:12 PM

I once read somewhere (maybe in an old Esquire guide for how to be a gentleman) that every man should have a repertoire of 3 clean jokes to tell in situations where silence would be awkward. I've worked hard to develop my 3 clean jokes, and "borrowed" liberally to do so.

 

This piece goes the three clean joke rule one better and speaks to the necessity to have 3 stories that illustrate who you are for use in job interviews and other similar situations. Excellent, excellent advice. I wish I'd read this about 40 years ago. 

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Dossier : Analyse des réseaux sociaux, quels bénéfices pour les entreprises ?

Dossier : Analyse des réseaux sociaux, quels bénéfices pour les entreprises ? | Laudans e-reputation | Scoop.it

Cela fait deux ou trois ans tout au plus que les entreprises portent un réel intérêt sur ce qui se dit sur les médias sociaux autour de leur marque ou de leurs produits. Jusqu'à présent, elles utilisaient les médias sociaux pour véhiculer une communication très institutionnelle, mais n'écoutaient que très occasionnellement les conversations.

 

Aujourd'hui, les entreprises, via leur service marketing, ont clairement pris en compte l'importance de l'espace d'expression public que représentent les médias sociaux pour leurs ambassadeurs, mais aussi pour leurs détracteurs.

 

Selon une étude (Le numérique : l'agenda 2013 des directions de la relation client) menée par le CXP et Colorado Conseil pour le compte de plusieurs fournisseurs, 79 % des entreprises sondées attendent une hausse voire une forte hausse de l'usage des médias sociaux dans leurs relations clients.

 

On y apprend aussi que 84 % des personnes interrogées indiquent, aujourd'hui, que 0 à 5 % des interactions sont traitées via les médias sociaux et 63 % estiment qu'ils seront utilisés pour 5 à 30 % des flux dans 5 ans.

 

Face à ces chiffres, on comprend mieux l'engouement des fournisseurs sur le marché des « Software Social » et, notamment, l'arrivée des grands éditeurs américains qui investissent massivement via des acquisitions ciblées. 


Via Tolokonnikoff - Seratoo
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Every Owner Must Take A Look At This Strong Yelp Ratings & Review Summary Covering Bad Yelp Business Reviews

Every Owner   Must Take A Look At This  Strong  Yelp  Ratings & Review  Summary    Covering Bad Yelp Business Reviews | Laudans e-reputation | Scoop.it

If you have a poor Yelp review until you take care of it, matters will only become worse. Bad reviews are actually your customers letting you know what is wrong with your business. Listen and take that which they say seriously and work to fix the holes inside your business. You should consider The Smart Marketing Wizard, it helps to fix bad reviews using an amazing spin on traditional Reputation Marketing. Due to the birth of the Internet your business reputation is right there for all those potential customers to see. Savvy local business owners are fighting back. They discovered The Smart Marketing Wizard.


Via rot42
LAUDANS's insight:

De mauvais commentaires sur votre entreprise sur Yelp ? Voici quelques tips adaptables en France...

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Ethics in Social Media Marketing: Responding to the Boston Tragedy

Ethics in Social Media Marketing: Responding to the Boston Tragedy | Laudans e-reputation | Scoop.it
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford.

Via The Fish Firm
LAUDANS's insight:

Selon vous, Ford et NBC ont-ils trop profité du drame de Boston pour leur campagne social media ? 

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Marcia Pereira's curator insight, April 25, 2013 8:49 AM

Social Media Marketing relates ethics to real world situations. 

Joshua Belliveau's curator insight, April 28, 2013 11:22 AM

During any tragic event we see many messages of hope and support from people and companies posted online.  If you're thinking of sending such a message for your brand, be sure you step back and review your messaging.  Have others review it to ensure your social media message isn't actually going to damage your brand.  When emotions are already high, the public will quickly see through your attempt at free publicity if it is not, in fact, a sincere message of hope for those affected.  Have you seen brand messages that angered you?  What were they?

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Social Media Marketing Meetup Phoenix

Reputation Management & Social Media - Tempe

Wednesday, Apr 24, 2013, 6:30 PM

Dynamic Worldwide
4500 S Lakeshore Dr. Suite 695

12 Entrepreneurs Attending

Do you know what your competitors are saying about you online? Do you know what a disgruntled customer may be saying about you or company? When was the last time you Googled yourself? If you haven't, you can be sure your competition has and so have potential customers. Now, more than ever, with the increasing popularity of social media and the spee...

Check out this Meetup →

Do you know what your competitors are saying about you online?
Do you know what a disgruntled customer may be saying about you or company?
When was the last time you Googled yourself? If you haven (We've still have room for Wed.
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The Definitive Guide to Online Reputation Management | KissMetrics

The Definitive Guide to Online Reputation Management | KissMetrics | Laudans e-reputation | Scoop.it

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

 

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

 

...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....


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Jeff Domansky's curator insight, April 5, 2013 3:20 PM

Nice reputation management wake up call.

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How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran

How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran | Laudans e-reputation | Scoop.it
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!

 

Conclusion:

Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.

 


Via iNeoMarketing, Martin Deslauriers MBA (+10000)
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iNeoMarketing's curator insight, June 10, 2013 9:00 AM

We enjoy Gerry Moran's blog: one of our favorites. And to us he's a leader in the area of Social Media Marketing. This post offers a significant amount of information beyond the graphic, and we encourage you to click through. Having said that, we are constantly of the mindset regarding measurement success #9 above, and how that is the final arbiter.


  • See the article at marketingthink.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Peg Corwin's curator insight, June 21, 2013 10:50 AM

They are, in case you can't read them above:


  • "Size of your network
  • Number of new invitations
  • Number of profile views
  • times your profile shows up in search - premium feature?
  • Percentage of target audience profile views - premium feature?
  • Interaction level - likes and comments
  • Number of skill and expertise endorsements
  • Number of recommendations - need at least ten
  • Selling activity success - leads, touches, calls"
Jesper Dalhus's curator insight, July 4, 2:56 AM

Har du lavet dig en LinkedIn strategi? her kan du få en række gode tips til  din LinkedIn Strategi

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Still Relying on Old SEO Tricks? Here’s What Works Now

Still Relying on Old SEO Tricks? Here’s What Works Now | Laudans e-reputation | Scoop.it
For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickl

Via Bonnie Burns, Amy Lewis
LAUDANS's insight:

Oubliez les vieilles méthodes de backlinks et les textes cheap ! Google Panda voudrait de la qualité et du social. Article pratique et top !

more...
Bonnie Burns's curator insight, May 7, 2013 11:47 AM

This article will cover some of the popular old methods as well as what you need to know to succeed with your SEO initiative today.

Rescooped by LAUDANS from visualizing social media
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A Visual Guide to Twitter

A Visual Guide to Twitter | Laudans e-reputation | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


Via Lauren Moss
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Jim Doyle's curator insight, June 6, 2013 8:45 PM
A Visual Guide to Twitter
Elisabetta Tosi's curator insight, June 11, 2013 4:25 AM

How to use Twitter in your business? here there are some ideas...

Susan Kay Daniels's curator insight, June 24, 2013 9:45 PM

Just what I've been looking for...with all the changes at Twitter, this is a great piece to read for updating my knowledge :)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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Logos & Branding | Online Reputation Management

Logos & Branding | Online Reputation Management | Laudans e-reputation | Scoop.it
From cars to tech companies, a logo is what makes the brand distinguishable. Over time, many of their logos have changed as they try to update their company for the times or rebrand their image.
LAUDANS's insight:

Le secret d'une bonne réputation passe également par un logo actuel. Découvrez quelques exemples comme Apple et Mercedes, des marques qui ont su se moderniser avec brio en conservant leur identité...

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Before You Buy Fake Reviews, Read This

Before You Buy Fake Reviews, Read This | Laudans e-reputation | Scoop.it
Fake reviews will kill your online reputation faster than almost anything else. ([Fake Rev./ Blogs] Before You Buy Fake Reviews, Read This: Fake reviews will kill your online reputation faste...
LAUDANS's insight:

Attention aux faux avis et à leur effet boomerang. Comment Samsung s'est rdidiculisé...

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Is your online reputation in a bad way? Here are 9 ways to repair it - Memeburn

Is your online reputation in a bad way? Here are 9 ways to repair it - Memeburn | Laudans e-reputation | Scoop.it
Memeburn
Is your online reputation in a bad way? Here are 9 ways to repair it
Memeburn
No matter how excellent and good your brand is, misconduct and negative comments online can very quickly damage your digital reputation.

Via Thomas McClintock
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27 Simple Social Media Reputation Management Tips for Business

27 Simple Social Media Reputation Management Tips for Business | Laudans e-reputation | Scoop.it
Effective management of your online reputation is an essential forethought in what decisions people make about you, your business and your credibility. Social media reputation management plays a bi...
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Online Reputation Management For Executives | CAREEREALISM

Online Reputation Management For Executives | CAREEREALISM | Laudans e-reputation | Scoop.it
Online reputation management for executives is critical because anyone can check up on you online. Find out why it's so important.

Via Anthony Burke
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