"Whether it is a formal performance review or a potential employer evaluating us in casual conversation we are constantly being interviewed. I will be posting a series of thought starters that walk you through finding and telling great stories that might wow an interviewer, get a promotion, or at least set the scene for your next performance review.
I think you need at least three stories walking in to an interview. First you need a “who I am” story that says a lot about who you are and who you are not."
Cela fait deux ou trois ans tout au plus que les entreprises portent un réel intérêt sur ce qui se dit sur les médias sociaux autour de leur marque ou de leurs produits. Jusqu'à présent, elles utilisaient les médias sociaux pour véhiculer une communication très institutionnelle, mais n'écoutaient que très occasionnellement les conversations.
Aujourd'hui, les entreprises, via leur service marketing, ont clairement pris en compte l'importance de l'espace d'expression public que représentent les médias sociaux pour leurs ambassadeurs, mais aussi pour leurs détracteurs.
Selon une étude (Le numérique : l'agenda 2013 des directions de la relation client) menée par le CXP et Colorado Conseil pour le compte de plusieurs fournisseurs, 79 % des entreprises sondées attendent une hausse voire une forte hausse de l'usage des médias sociaux dans leurs relations clients.
On y apprend aussi que 84 % des personnes interrogées indiquent, aujourd'hui, que 0 à 5 % des interactions sont traitées via les médias sociaux et 63 % estiment qu'ils seront utilisés pour 5 à 30 % des flux dans 5 ans.
Face à ces chiffres, on comprend mieux l'engouement des fournisseurs sur le marché des « Software Social » et, notamment, l'arrivée des grands éditeurs américains qui investissent massivement via des acquisitions ciblées.
If you have a poor Yelp review until you take care of it, matters will only become worse. Bad reviews are actually your customers letting you know what is wrong with your business. Listen and take that which they say seriously and work to fix the holes inside your business. You should consider The Smart Marketing Wizard, it helps to fix bad reviews using an amazing spin on traditional Reputation Marketing. Due to the birth of the Internet your business reputation is right there for all those potential customers to see. Savvy local business owners are fighting back. They discovered The Smart Marketing Wizard.
Do you know what your competitors are saying about you online?
Do you know what a disgruntled customer may be saying about you or company?
When was the last time you Googled yourself? If you haven't, you can be sure your competition has and so have potential customers.
Now, more than ever, with the increasing popularity of social media and the spee...
Do you know what your competitors are saying about you online? Do you know what a disgruntled customer may be saying about you or company? When was the last time you Googled yourself? If you haven (We've still have room for Wed.
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!
Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.
Memeburn Is your online reputation in a bad way? Here are 9 ways to repair it Memeburn No matter how excellent and good your brand is, misconduct and negative comments online can very quickly damage your digital reputation.