Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. Top search categories like real estate, wedding planners, building contractors, and lawn and garden services perform some or all of their services at an offsite location (like a home for sale or an event facility), or at the customer’s residence. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map.
Via Linda Buquet :: Catalyst eMarketing