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The Cloudy Future of Facial Recognition In Stores Marketing

The Cloudy Future of Facial Recognition In Stores Marketing | "latest technology news" | Scoop.it

Department store surveillance cameras are not just watching for thieves. Some are also tracking customer activity. Knowing the ebb and flow of the number of shoppers, the path they take through the store and the products they touch can provide valuable information for boosting sales. While customers may find this level of scrutiny creepy, retailers see it as survival in a low-margin, fiercely competitive business.

 

Customer Data For Marketing

 

Retailers and vendors say technology is not being used today to personally identify shoppers. Software companies such as Prism Skylabs and RetailNext blur faces or use heat maps in providing visualizations of customer goings-on. In 2010, The Global Association For Marketing At Retail warned marketers againstrecording or storing facial data without consent. "While technology imposes few restrictions on data collections in retail settings, marketers should safeguard consumer privacy," the group said in publishing a voluntary code of conduct for collecting in-store customer data.

 

The Federal Trade Commission has said it does not have a problem with gathering aggregate information on shoppers. "We would be very concerned about the use of cameras to identify previously anonymous people," Mark Eichorn of the FTC Division of Privacy and Identity Protection told Time magazine.

 

Not surprisingly, privacy advocates are taking a more hardline stance. For them, the use of cameras for anything but catching pilferers is wrong, because most people do not know they are being watched for reasons other than security. But do people really expect privacy when standing in an aisle and checking out a jacket? They certainly don't expect others to know who they are, but it's a reasonable assumption that others will see them handling the potential purchase.


Via Brian Yanish - MarketingHits.com
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2 Great Visual Lists of iPad Apps for Students & Teachers

2 Great Visual Lists of iPad Apps for Students & Teachers | "latest technology news" | Scoop.it
Educational Technology & Mobile Learning has published two great visuals of iPad apps for educators and students. For great information on how to implement a 1:1 iPa program or the story of how...
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Updated FTC Guidelines: What They Mean for Marketers | Ignite Social Media

Updated FTC Guidelines: What They Mean for Marketers | Ignite Social Media | "latest technology news" | Scoop.it
Dear FTC, eye for an eye, I expect all Coke cans on American Idol to have a guy holding a sign next to it stating AD. http://t.co/HXzM0ZPSaF
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Brian Yanish - MarketingHits.com's curator insight, March 21, 2013 12:37 AM

Hmm I guess a smart lawyer could use a good Twitter tool and if a company tweets something that doesn't fall within the FTC guidelines, launch a class-action lawsuit and each of the companies followers get a cut.

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No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures - Brian Solis

No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures - Brian Solis | "latest technology news" | Scoop.it
Interesting read - stats on start-ups and business failure in US (may apply here too!) http://t.co/5eeZtjiGu1
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Social Media and NBA Regulated Half Court Plays Big Role in Most Recent Innovative Show Design (ISD) Success

Social Media and NBA Regulated Half Court Plays Big Role in Most Recent Innovative Show Design (ISD) Success | "latest technology news" | Scoop.it
ISD (Innovative Show Design) showcased new technologies, social media advancements and set design in highly acclaimed NBA regulated half court set for national televisionOrlando, Florida (PRWEB) March 13, 2013 Innovative Show Design (ISD), a scenic...
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Making an impact: Why political scientists should engage with the media

Making an impact: Why political scientists should engage with the media | "latest technology news" | Scoop.it
As there are costs to dealing with the media, it’s best to understand the many benefits. Once you do, the costs seem insignificant. I've listed eight, in roughly decreasing order of importance. Not...
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Our business is #Influence through Social Proof - Stun Media

http://www.stunmedia.com We drive targeted audiences and monetize the web for Music, Film, Television, Sports, Politics and Technology. (music marketing), (f...
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If Famous Websites Were People

If Famous Websites Were People | "latest technology news" | Scoop.it
Wasting Time at Work: The Movie. (If Famous Websites Were People - one for Social Media nerds out there http://t.co/Gh1ehko6PY)
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Let's Kill The 'Media' Bit From 'Social Media' - buyapowa

Let's Kill The 'Media' Bit From 'Social Media' - buyapowa | "latest technology news" | Scoop.it
We hear it all the time: “social media’s not for selling”. To use the sailor’s language we grew up with: bulls**t. That’s like saying phones aren’t for computing. Things change.
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How Social Media Has Changed The Way We Complain

How Social Media Has Changed The Way We Complain | "latest technology news" | Scoop.it
Its Human Nature That People Will Always Complain. Now They Are Doing It Online and In Real Time. Is Your Company Doing All It Should To Protect Itself?
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Google says it is winning the war against Gmail account hijackers

Google says it is winning the war against Gmail account hijackers | "latest technology news" | Scoop.it
Account takeovers are down a mammoth 99.7% compared with what they were at the height of the spear-phishing plague of 2011, the company (rightfully) brags.

Do not relax: such success doesn't let...
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Twitter hacks drive social media managers to action | Articles | Main

Twitter hacks drive social media managers to action | Articles | Main | "latest technology news" | Scoop.it
Burger King and Jeep both endured hackers' taking over their Twitter accounts this week. Other big brands don't want to be next in line. Oh, and faking it is a baaaaaaad idea.
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How You Can Get Your Hands On An Early Set Of Google's Glasses

How You Can Get Your Hands On An Early Set Of Google's Glasses | "latest technology news" | Scoop.it
Are you one of those people who absolutely love the idea of Google Glass -- those far-out, futuristic glasses that Google has been taunting us with for almost a year now? (Can't wait to see what this turns into...
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Athletes Share More on Social Media - Braathe Enterprises Virtual Project

Athletes Share More on Social Media - Braathe Enterprises Virtual Project | "latest technology news" | Scoop.it
Professional athletes managing their own brands on social media is on the rise! Check out some of the ways professional and college athletes are using social media.
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Technology: Australia’s next boom?

Technology: Australia’s next boom? | "latest technology news" | Scoop.it
Tech start-ups could add $100 billion to the economy within decades and employ more people than the resources sector - if the industry can attract the right investment.
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Coca-Cola: the 's' in social media doesn't stand for 'sales'

Coca-Cola: the 's' in social media doesn't stand for 'sales' | "latest technology news" | Scoop.it
Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media.
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Social Media and Oncology: Navigating a New Network - Chemotherapy Advisor

Social Media and Oncology: Navigating a New Network - Chemotherapy Advisor | "latest technology news" | Scoop.it
Taking on the world of social media can be a daunting challenge, but it offers oncologists a unique way to stay connected to patients and colleagues.
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SXSW: Social Media Stars on How to Nail Content

SXSW: Social Media Stars on How to Nail Content | "latest technology news" | Scoop.it
Clara Shih and Brian Solis both work at the intersection of marketing, social media and content. Both are also popular Influencers on LinkedIn, with tens of thousands of followers.
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Link Humans - Google+ - What is Your Myers Briggs Social Media Type? [INFOGRAPHIC]

Link Humans - Google+ - What is Your Myers Briggs Social Media Type? [INFOGRAPHIC] | "latest technology news" | Scoop.it
What is Your Myers Briggs Social Media Type? [INFOGRAPHIC] (RT @LinkHumans: What is Your Myers Briggs Social Media Type?
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Solving Crime with Social Media (Infographic)

Solving Crime with Social Media (Infographic) | "latest technology news" | Scoop.it
Law enforcement agencies at the state, local and federal levels use social media to gather evidence, solicit crime tips, and identify people and locations, among other things.
Hessie Jones's insight:

@T_Burrows, this one had your name all over it:)

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How Important is Mobile Marketing To Promoting Your Brand? | Social Media Marketing & Branding

How Important is Mobile Marketing To Promoting Your Brand? | Social Media Marketing & Branding | "latest technology news" | Scoop.it
Do you think that you are wasting money on conventional marketing campaigns and are not gaining any profit? Don't you want to promote your brand in an (RT @BeCompetitive: How Important is Mobile Marketing To Promoting Your Brand?
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Peter Wilkinson www.peter.uk.com's curator insight, July 28, 2013 4:48 PM

Social media mobile and brand. Is this necessary for all companies? 

FutureITouch's curator insight, December 1, 2013 10:17 PM

www.iclothproducts.com

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Is Social Media Worthwhile For Local Businesses?

Is Social Media Worthwhile For Local Businesses? | "latest technology news" | Scoop.it
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses.
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20 Social Media Marketing Blogs You Should Read in 2013 | Pamorama | Social Media Marketing Blog

20 Social Media Marketing Blogs You Should Read in 2013 | Pamorama | Social Media Marketing Blog | "latest technology news" | Scoop.it
These great social media marketing blogs help you stay up to date on tools, strategies, and trends that you can use to jumpstart your marketing efforts.
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Twitter / GabrielleNYC: Fun & Smart from @BurgerKing ...

Fun & Smart from @BurgerKing & @Jeep Social Media teams ;) http://t.co/pBetw3Dnev
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Facebook co-founder Saverin says Asia is the place to be - DAWN.com

Facebook co-founder Saverin says Asia is the place to be - DAWN.com | "latest technology news" | Scoop.it
DAWN.com Facebook co-founder Saverin says Asia is the place to be DAWN.com SINGAPORE: Facebook co-founder Eduardo Saverin said on Thursday the success of the social networking site would be hard to match but he hoped to make an impact as an...
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Office Apps Are Coming, Microsoft Says, Just Be Patient

Office Apps Are Coming, Microsoft Says, Just Be Patient | "latest technology news" | Scoop.it
Think there are too few apps in the Office App Store? Not true, according to a Microsoft executive. And as Microsoft moves closer to its business launch on Feb.
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