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How the physics of social media could kill your marketing strategy

How the physics of social media could kill your marketing strategy | Latest Social Media News | Scoop.it

There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.


Via Baochi
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The most efficient way to collect email addresses via @SignUpAnywhere

The most efficient way to collect email addresses via @SignUpAnywhere | Latest Social Media News | Scoop.it

SignUpAnywhere is a FREE HTML5 app that allows you to collect email addresses even when you are offline. It automatically syncs when you are back online and can be downloaded as a simple .csv file.

https://www.signupanywhere.com

 

No Wi-Fi, no problem

Even if your connection is flaky or non-existent you can still keep collecting email addresses. As soon as your device has a connection the data will automatically sync.

 

Use on many devices

SignUpAnywhere has been designed for the iPad but works perfectly on any Android device or iPhone. You can have several devices signing up to the same list or multiple lists on the same device - the choice is yours.

 


Via Brian Yanish - MarketingHits.com
Brian Yanish - MarketingHits.com's curator insight, May 23, 12:25 AM

Have a look at this new HTML 5 app that can help you build your email list. 


Easy to use, it auto syncs email addresses you collect into Campaign Monitor  or MailChimp. You can also download the .csv file and add them to your newsletter software.


Where to use:

Doing a trade show

Book signing

Retail

Hotel front counter

Auto dealer

Conference

Restaurant

Coffee shop

and the list goes on...


Hey you could even use it at a wedding and follow up with your guests.

Rescooped by Gerrit Bes from Marketing Strategy and Business
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6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics | Latest Social Media News | Scoop.it

Excerpted from article on KISSmetrics:
"Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.

1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.

2. Images:
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.

3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.

4. Video:
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.

5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.

6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."

Each element is analyzed with more information and examples. Read full original article here:
http://blog.kissmetrics.com/optimize-homepage-sign-ups/

 


Via Giuseppe Mauriello
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Rescooped by Gerrit Bes from Social Media Content Curation
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Aggregate, Curate and Cross-Publish To All Social Media Channels with Streamified

"Streamified is stream reader / aggregator / publishing platform which allows you to aggregate, filter and read news stories coming from all your selected social channels and RSS feeds. Not only. You can also easily edit and cross-post to any number of social accounts simultaneously or, at a later time.

...

Key additional features include:

- Scheduled posting;

- Brand alerts;

- Team collaboration;

- Advanced Analytics and Reports.

 

Free version available."
[Read full Robin Good's insight below]

 

More info: https://streamified.me

 

and here: http://streamified.com




Via Robin Good, Giuseppe Mauriello
Mike Assouline's curator insight, Today, 12:49 AM

excelent article ! www.webdesign-x.fr "creation site paris" "webmaster paris" "webmaster joomla" "paris"

Lilla Dobai's curator insight, Today, 3:31 AM

Looks interesting

Maggie Verster's curator insight, Today, 6:02 AM

Also looks like a great dashboard to organise all your favourite newsfeeds

Rescooped by Gerrit Bes from Community Managers Unite
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Forrester: 85% of execs find social media important | B2B Social Stats/surveys
| BtoB Magazine

Forrester: 85% of execs find social media important | B2B Social Stats/surveys<br/> | BtoB Magazine | Latest Social Media News | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.

Via Baochi
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Rescooped by Gerrit Bes from Social Media, Marketing and Promotion
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Go Beyond With Original Social Media Content | Web SEO Analytics

Go Beyond With Original Social Media Content | Web SEO Analytics | Latest Social Media News | Scoop.it
Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a (Now boost your social media content with these effective tips #socialmedia

Via Alan Horton, Steven Hughes
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Rescooped by Gerrit Bes from Pinterest
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Moms Are Power Users Of Social Media On Mobile

Moms Are Power Users Of Social Media On Mobile | Latest Social Media News | Scoop.it
Mothers drove 32% of online spending in the last quarter of 2012. ;

Via Kelly Lieberman
Ainhoa Martín Rosas's curator insight, Today, 1:55 AM

Interesante...

Rescooped by Gerrit Bes from Training Courses By Meirc
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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Latest Social Media News | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors. (Is Pharma going to target online social networks in the future?

Via Rami Kantari
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Rescooped by Gerrit Bes from Digital Curation for Teachers
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Pinterest Adds Value To Pins -- InformationWeek

Pinterest Adds Value To Pins -- InformationWeek | Latest Social Media News | Scoop.it
Pinterest goes mobile, works with vendors to add more useful information to pins.

Via catspyjamasnz
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Rescooped by Gerrit Bes from SEO en Social Media informatie (Nederlands)
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Save time with Social Media Shortcuts

Save time with Social Media Shortcuts #infographics


Via WordPress SEO & Social Media
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Rescooped by Gerrit Bes from New Twitter Tools
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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Latest Social Media News | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?

Via Michael Q Todd
Michael Q Todd's curator insight, May 23, 9:12 AM

Hope you are using all 6

Rescooped by Gerrit Bes from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | Latest Social Media News | Scoop.it
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

Via craig daniels, ABroaderView
craig daniels's curator insight, May 23, 10:42 AM

One thing that won't change in your small businesses lifetime is: "create good engaging content and you'll be ahead of the crowd." Great content that is immediately useful to your customers will always set you apart from your competition.


Is this post Adam Stetzer emphasizes 4 areas all forward thinking small businesses would do well to pay attention to.


  • Continually Identify Audience Demand

  • Content marketing

  • Work on brand

  • Syndicate


Rescooped by Gerrit Bes from social media en marketing & communicatie voor scholen
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | Latest Social Media News | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Via Jimun Gimm, Gerda van Doorn
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Rescooped by Gerrit Bes from Digital Marketing for Business
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How to become a social media marketing specialist [infographic ...

How to become a social media marketing specialist [infographic ... | Latest Social Media News | Scoop.it
Think you know your way around social media better than the average bear? Maybe you have what it takes to be a social media marketing specialist, but rather than going with your gut, check out this...

Via Mick Say
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Rescooped by Gerrit Bes from WordPress Google SEO and Social Media
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How To Engage With Moms On Social Media – infographic /@BerriePelser

How To Engage With Moms On Social Media – infographic /@BerriePelser | Latest Social Media News | Scoop.it
How (And Why) To Engage With Moms On Social Media We’ve said it before and

Via WordPress SEO & Social Media
WordPress SEO & Social Media's curator insight, May 23, 5:07 AM

How To Engage With Moms On Social Media – infographic /@BerriePelser

Rescooped by Gerrit Bes from Business and Marketing
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Where Do Marketers Get Customers? [Data]

Where Do Marketers Get Customers? [Data] | Latest Social Media News | Scoop.it
Learn all about inbound customer generation from surveyed marketers across the nation.

Via Gregg Breward
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