Latest Social Media News

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...

Useful presentation from Shel Holz that shows actual examples of curation for internal communications.

He talks about the stages of the process and demos various examples of how curation is being done by organizations from Ragan and Smart Brief to the NYT.

Shel notes areas where internal communicators could use curation -  for news about the company, competitors, the industry or the marketplace - and shows how AEP curates content on its intranet.

He quotes the head of  internal comms for AEP "The external news helps employees ot better understand the external forces that affect internal decisions. It's clear to me that our employees are much more informed as a result."
 
Another emerging trend is the ability for employees to share articles from the company , provided they do not contain proprietary information, via social media as a way of promoting the company. 

Shel then turns to the use of curation in training - and shows an example of curated instructional video for a health care client. Another great idea!

Vital professions - how about finding an enthusiastic professional in the firm to curate useful professional info for the others?

 Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it.

Original video: http://vimeo.com/30168580 ;

Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own.

I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment.

Here are ten tips for maximizing your LinkedIn social networking success:...

Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.

Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.

Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.

Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.

They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.

Your job is to look for those repeating themes, because that’s what your market is hungry for.

...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.

When you solve real customer problems, you put yourself at the head of the pack in your niche."

Truthful. 8/10

Full article: http://www.copyblogger.com/webinars-for-engagement/ ;