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4 Simple Tips For Ensuring Inbound Marketing Success

4 Simple Tips For Ensuring Inbound Marketing Success | Latest News & Update IM, SEO, SMM | Scoop.it
After the initial flurry of activity when implementing Inbound Marketing, teams can sometimes become more laid back about their diligence in maintaining their...

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Google's Open Course Builder: A Giant Leap into 21st-Century Online Learning

Google's Open Course Builder: A Giant Leap into 21st-Century Online Learning | Latest News & Update IM, SEO, SMM | Scoop.it
"Google's mission is to organize the world's information and make it universally accessible and useful." -- About Google

Google is the most powerful nonhuman teacher ever known to actual humans.

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Chirpify lets you buy stuff on Instagram

Chirpify lets you buy stuff on Instagram | Latest News & Update IM, SEO, SMM | Scoop.it
Social media commerce service Chirpify moves its Twitter-based sales model to Instagram and snags a few celebs and brands in the process. Read this article by Donna Tam on CNET News.
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Google's Matt Cutts Inducted Into University of Kentucky's Hall Of Fame

Google's Matt Cutts Inducted Into University of Kentucky's Hall Of Fame | Latest News & Update IM, SEO, SMM | Scoop.it
Google’s head of search spam, Matt Cutts, a name familiar to most of the readers here, was inducted into University of Kentucky’s Arts and Sciences Hall Of Fame last Friday. This was reported in the Kentucky Kernel.
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The Formula Behind The Facebook "Like" Number

The Formula Behind The Facebook "Like" Number | Latest News & Update IM, SEO, SMM | Scoop.it

Facebook’s private messages spawned quite an uproar last weekwhen it was uncovered that messages were not only being crawled, but also used towards the overall “Like data” of a page. One of the important lessons that marketers learned from the situation was that the “Like count” wasn’t really about likes, rather other interactions (and messaging) that occurs on Facebook. This led us to ask the question — Just what does count towards the Facebook Like data?According to the official Facebook Developers page, four different variables make up the Like number:

The number shown is the sum of:The number of likes of this URLThe number of shares of this URL (this includes copy/pasting a link back to Facebook)The number of likes and comments on stories on Facebook about this URLThe number of inbox messages containing this URL as an attachment.

Unpon further review, we’ve uncovered more variables that affect “Like data” and will clarify the exact formula. We’ve reached out to a Facebook spokesperson and have confirmed that the following elements all are counted into the overall Facebook Like data.

Number of Page Likes

Where this occurs:

Directly on a web page with the Facebook Like social plugin

How the Like data is influenced:

A user browsing a web page simply clicks on the “Like’ button and an additional vote is added to the Like data count.

Number of Page Shares

Where this occurs:

On a web page, using the “send button on the Facebook Social Plugin

How the Like data is influenced:

The Facebook like button social plugin can be configured to show both the “like” and “send” buttons. On pages that have both buttons configures, a user that simply “sends” the post (using the like button) will add 1 to the overall Like data.

Number of Facebook Posts

Where this occurs:

On Facebook

How the Like data is influenced:

A user creates a new post and includes a link in the post. Each post is counted in the overall Like data.

Number of Facebook Post Likes

Where this occurs:

On Facebook, on an existing post

How the Like data is influenced:

A user viewing their news feed sees post with an interesting link and likes the actual Facebook post.

Number of Post Shares

Where this occurs:

On Facebook, from within the News Feed

How the Like data is influenced:

A user finds a shared link in their News Feed and shares with their audience. Each of these shares is counted in the overall Like data.

Number of Post Comments

Where this occurs:

On Facebook Posts

How the Like data is influenced:

A user sees a shared link in their News Feed and comments on it. The overall like data is positively influenced when the comment is added.

Number of Post Comments with Links

Where this occurs:

On Facebook Posts that do not have a link in the original post

How the Like data is influenced:

A user sees a friend’s post that does not have originally have a link included. The user comments on their friend’s post with a link included in the comment. The Like Data for the link within the comment is then positively influenced.

Number of Messages

Where this occurs:

Within Facebook chat

How the Like data is influenced:

If a user copies a link to a direct message and sends to another user, like data is increased for the URL being sent. This number is only increased on a per-user basis; user’s can’t continually send messages to inflate counts.

Number of URL Comments (if using Facebook comments)

Where this occurs:

On a URL that is using the Facebook comments plugin

How the Like data is influenced:

A user is reading an article on a specific website that has the Facebook comments plugin installed. When the comment is made on the page, the like data increases.

So, yes, the Facebook Like button absolutely pulls in much more data than just those simply clicking a button on the page. With the recent overall reach decreases the value of Facebook engagement couldn’t be higher. An engaged user (whether they are in favor of a topic or not) is added to the overall “Like data” of a link, so make sure to get folks talking about you if tying to boost those Like numbers.

Source: http://marketingland.com/the-formula-behind-the-facebook-like-number-24069?fb_ref=sel-story-stbox

 


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Infographic: How To Promote Your Blog Posts

Infographic: How To Promote Your Blog Posts | Latest News & Update IM, SEO, SMM | Scoop.it

If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email.

The people at Launch Grow Joy assembled a number of promotion ideas into a an easy-to-review infographic:

You can get the infographic for yourself here: 30 Ways to Promote Your Blog Posts.

A few caveats to keep in mind. When it comes to bookmarking sites, submitting your own content to places like Reddit may not be the wisest of ideas. The general guide is that you should take a real part in such communities, honestly sharing your own content along with content from others, if you want to directly be involved.

Similarly, commenting on blogs — even relevant blogs — shouldn’t be just an exercise in dropping a link to your blog. Unless there’s a real reason to leave a link, that’s a tactic you might want to leave off from doing.

Submitting guest posts and joining blogging communities that seem only about exchanging links is a definite no-no if you want to avoid problems with Google (see also articles on our Search Engine Land sister-site about the Google Penguin Update).

Promoting on Twitter makes sense, but running the same tweet 2-3 times per day for 30 days might be overkill and perhaps be downright annoying. The amount will really depend on other content you have and what makes sense for your particular audience.

Source: http://marketingland.com/infographic-how-to-promote-your-blog-posts-24579

 

 


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The Convergence of Social & Search

The Convergence of Social & Search | Latest News & Update IM, SEO, SMM | Scoop.it

"In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are also needed for one to experience good organic search visibility.

So, where are we currently at with regard to effective search/social media marketing strategies"?

Read More At: http://www.searchenginejournal.com/the-convergence-of-social-search/50204/


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5 mistakes to avoid making in your next online campaign

5 mistakes to avoid making in your next online campaign | Latest News & Update IM, SEO, SMM | Scoop.it

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Google Sitelinks Change Based On Time Filter

Google Sitelinks Change Based On Time Filter | Latest News & Update IM, SEO, SMM | Scoop.it
Google has lots of flavors of Sitelinks but did you know that the Sitelinks change dynamically not just based on query but also based on your time filter...

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Improve Your Social SEO

Improve Your Social SEO | Latest News & Update IM, SEO, SMM | Scoop.it
Social Media and SEO used to be considered two separate things. SEO helped people find you on search. Social Media helped you better engage them. SEO purists believed that one had no real impact on the other.

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How To Turn (Not Provided) Into Useful, Actionable Data

How To Turn (Not Provided) Into Useful, Actionable Data | Latest News & Update IM, SEO, SMM | Scoop.it
We’ve all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness. Not provided was predicted as having a single-digit impact on sites.

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The Celebrity Lesson for Seo - Seo Sandwitch Blog

The Celebrity Lesson for Seo - Seo Sandwitch Blog | Latest News & Update IM, SEO, SMM | Scoop.it
You all must be wondering, how can a celebrity help in Seo? But, what you read is right! This post would explore the positives to take out from a celebrity while planning your Seo campaign.

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26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss | Latest News & Update IM, SEO, SMM | Scoop.it
What's the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages.

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6 Social Media Networks to Watch in 2012 plus Infographics

6 Social Media Networks to Watch in 2012 plus Infographics | Latest News & Update IM, SEO, SMM | Scoop.it

Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain.

It makes humans take risks that are both life threatening and potentially rewarding and life changing.

George Mallory, the English mountaineer and explorer who died in 1924 when attempting to be the first man to make the first ascent of Everest was famously quoted as replying to the question

“Why do you want to climb Mount Everest?” with the retort “Because it’s there”

There is a sense of adventure and discovery that lies deep within all humanity, it is a burning passion that motivates and inspires us to strive and to leave our mark upon the world.

Some people say that others have all the talent and pioneering spirit.

Is making a difference only for the select few?

The reality is that there is a genius within all of us just waiting to be unleashed.

Social Media the Global Tribal Facilitator

Social media is spreading knowledge globally at the speed of a “Tweet” and provides us all with tools that can enable us to follow our dreams, if only we can capture and heighten that curiosity for knowledge that drives humans to succeed.

Stephen Fry the English actor and screenwriter and Twitter personality said that

“The only reason people do not know much is because they do not care to know. They are “incurious”

If you are curious then social media and the web allows you to tap into global communities of interest and adventure points that can facilitate and ehance your skills, interests and passions.

Facebook and Twitter allow you to connect with your tribe, whether that is in New York, London or Lombok, that can provide stimulation and synergy that will surprise you with its breadth and reach and provide neuron muscle and connect you with your passionate energy that you may not have known you had.

The Social Media Universe

Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.

The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.

The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary changes that are impacting how we communicate and connect.

1. Google+

Google decided in 2009 that it could no longer ignore the social web as it watched Facebook warp the web into a global community of 800 million plus. On June 28, 2011 Google Plus launched and became the fastest growing social network in history reaching 25 million users in less than 30 days. It continues to grow at over 600,000 users a day and is projected to reach 400 million users by the end of 2012 according to estimates by Paul Allen.

It is now both a personal and business social network after launching Google+ brand “pages” on November 7, 2011. Google plus enhanced the visual aspect of social networks by making its images significantly larger than the photos on Facebook. Facebook has since responded with a revamp of its design that allows for much larger images in its new “Timeline” for personal profiles.

Source: Flowtown

2. Pinterest

This social network is a place to organise and share online images that you find interesting or inspiring and continues to reinforce the trending growth of an increasingly visual social web.

Pinterest has grown 4,000% in the last 6 months and is now threatening to break into the top 10 social networks with more than 4 million unique users.

Its users are extremely engaged, it keeps its users logged on for long periods of time and ranks as number three at 88.3 minutes per user per month behind Facebook and Tumblr respectively.

3. Tumblr

Tumblr is a multimedia rich microblogging platform that allows users to post text, images, videos, links, quotes and audio to their short form blog. It is about ease of use.

The numbers for this platform are too significant to ignore.

900% growth in the last 12 months90 million users compared to only 10 million a year agoAddictive and highly engaged audience with 2% of its audience making up 43% of total visits

The engagement on Tumblr is only second to Facebook at an average of over 141 minutes per month per user.

Ease of use and making it simple to post images plays into a web that embraces high definition and addictive images.

Source: Mashable

4. Slideshare

Slideshare is the “YouTube of Presentations” and allows you to upload PowerPoint into globally accessed slideshow and again is a highly visual social media platform.

It flies below the radar because it is more about business content and is the world’s largest professional content sharing community. Here are some numbers

It is one of the top 150 websites in the world60 million visitors a monthHas 500% more traffic from business owners than any other professional website3 billion slide views per month

The highly visual nature of the site places it well in a social web that can’t get enough of images and visualization.

Source: Column Five

5. Facebook

Facebook is a “must have” to keep tabs on, as its 800 million plus users means it is the defacto social network platform of choice for nearly one in two of the world’s web users.

What are four trends to watch and potential impacts to consider with Facebook in 2012?

Its ecosystem with easy to install “apps” and burgeoning commerce and marketing power continue to attract business and marketers. Essentially you market on facebook first and then consider other platforms.The new emerging eCommerce paradigm of taking your shop “to the network” rather than driving visitors to your portal will reshape global business. “Omni Commerce” has truly arrived.Its new “Timeline” feature redesign with larger images and banner space offers a compelling visual anchor that raises its addiction powers to new levels.Facebook evolving into a more mature extension of your website design, function and content

The evolution of Facebook continues to be met by grass roots protest that rails against any change that rumbles people’s comfort zones. Despite this Facebook has no choice but to add and modify its features and functions to keep pace with Google+ and savvy upstarts which are a new generation social networks with no legacy baggage.

It is not time for Facebook to rest on its very large laurels or take its users for granted.

Source: SingleGrain

6. Twitter

The seemingly slow evolution of Twitter frustrates some but its simplicity and immediacy as an open texting service on steroids continue to keep it top of mind in popular digital culture.

Its embedding in the new Apple iOS5 mobile operating system has stimulated growth and increased sign-ups by 300%.

The real point of interest to watch with Twitter in 2012 will be to see if it rolls out a self serving ad platform that monetizes its network or whether it will work out another way make its 200 million plus users a revenue machine rather than a money pit!

Source: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/

 


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Google Showing Google+ Profile In Search Results On Third Party Sites

Google Showing Google+ Profile In Search Results On Third Party Sites | Latest News & Update IM, SEO, SMM | Scoop.it
It is not uncommon these days to (1) see author pictures in Google search results and (2) to see them when the author and publisher did not set anything up specific for them to show up. By that I mean...
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Google Plans to Combine Mobile & Desktop Ads

Google Plans to Combine Mobile & Desktop Ads | Latest News & Update IM, SEO, SMM | Scoop.it
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings call, Google’s top exec explained that users don’t actually want different mobile and desktop experiences.

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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Latest News & Update IM, SEO, SMM | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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Essentials of Email Etiquette

Essentials of Email Etiquette | Latest News & Update IM, SEO, SMM | Scoop.it

Email is one of the most powerful tools you will use to grow your business. Often, it is the only way you will have to interact with prospects, many of whom will be in countries far away from your own. Follow these simple rules and you will have mastered the art of effective communication via email.

1. Be concise and to the point

2. Answer all questions, and pre-empt further questions

3. Make it personal. Use their name. People want to feel special!

4. Use a meaningful subject that grabs their attention

5. Use proper spelling, grammar & punctuation

6. Use active instead of passive words

7. Use templates for frequently used responses – these can be found in your promotional briefcase

8. Answer quickly

9. Use proper structure & layout. Make it easy on the eyes. Put some space between sentences or paragraphs.

10. Bullet points are very effective in pointing out benefits

11. Take care with abbreviations and emoticons

12. Avoid long sentences

13. Write like you speak. Use plain, easy to understand English.

14. Do not write in CAPITALS. This is the equivalent of shouting at someone online

15. Take care with rich text and HTML messages

16. Keep your language gender neutral and always speak to only one person

17. Add disclaimers to your emails regarding SPAM

18. Read the email before you send it. Often you will find mistakes the 2nd time around

19. Do not overuse the high priority option. If used too much, it will lose its effectiveness

20. Do not overuse Reply to All

21. Avoid using URGENT and IMPORTANT

22. Don’t leave out the message thread

23. In Group Mailings, use the bcc: field or do a mail merge

24. Do not attach unnecessary files

25. Do not forward chain letters

26. Do not request delivery and read receipts

27. Do not ask to recall a message

28. Do not copy a message or attachment without permission

29. Do not use email to discuss confidential information

30. Don’t send or forward emails containing libelous, defamatory, offensive, racist or obscene remarks

31. Don’t forward virus hoaxes and chain letters

32. Don’t reply to spam

Like any other business, you must understand the proper way to use the tools of the trade. Learn these email techniques and you will increase your response rate tremendously.

Source: http://careercounselings.net/essentials-of-email-etiquette

 


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How To Use Social Monitoring Tools To Track Brands And Competitors

How To Use Social Monitoring Tools To Track Brands And Competitors | Latest News & Update IM, SEO, SMM | Scoop.it

"If a tree falls in a forest and no one is around to hear it, does it make a sound?

 

Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.

 

Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.

 

I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).

 

To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus".

 

Read More At: http://www.business2community.com/social-media/how-to-use-social-monitoring-tools-to-track-brands-and-competitors-0307620


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Dialing Into Success with Google AdWords Call Tracking

Dialing Into Success with Google AdWords Call Tracking | Latest News & Update IM, SEO, SMM | Scoop.it
The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is easy and the reporting is at your fingertips.

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Google AdSense Classic Design Error: "Unable To Process Your Request"

Google AdSense Classic Design Error: "Unable To Process Your Request" | Latest News & Update IM, SEO, SMM | Scoop.it
There are several reports in both WebmasterWorld and Google AdSense Help forums about the classic view not loading when you log into the AdSense publisher console.

The error message reads:

We apologize for the inconvenience...

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The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday

The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday | Latest News & Update IM, SEO, SMM | Scoop.it
Dealing with the aftermath of being hit by the Google zoo? In today's Whiteboard Friday, Rand discusses the egress of old link building practices and ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs.

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Establishing Trust: How to Build Relationships With Social Media

Establishing Trust: How to Build Relationships With Social Media | Latest News & Update IM, SEO, SMM | Scoop.it
Social Media Marketing Podcast 011: In this episode Chris Brogan talks about how to use social media to build a platform based on trusted relationships.

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How To Improve Your Customer Experience By Email Marketing

How To Improve Your Customer Experience By Email Marketing | Latest News & Update IM, SEO, SMM | Scoop.it
Most of the businesses today whether it is onlile or offline, use email marketing to increase sales & customer base. it is cost effective & beneficial for business.

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