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Brand Promise is Something to be Acquired Over Time | ETS India

Brand Promise is Something to be Acquired Over Time | ETS India | Latest News | Scoop.it
As there is no single statement or look that can define brand identity. Similar to the human beings, one cannot be judged and labelled by one particular instance; similarly a brands performance is a continuous process. It must live and breathe their values consistently and over a period of time to be trusted by the …
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PayPal opens up its new slick mobile SDK to all developers ...

PayPal opens up its new slick mobile SDK to all developers ... | Latest News | Scoop.it
... it will open up its new mobile SDK to all mobile developers in 30 countries Feb. 24. The new technology will enable developers to implement a seamless PayPal checkout experience within their apps and mobile websites.
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SEO vs. SMM | Social Media Today

SEO vs. SMM | Social Media Today | Latest News | Scoop.it
The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success.
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10 Tips On Digital Marketing You Should Try Out This Year

10 Tips On Digital Marketing You Should Try Out This Year | Latest News | Scoop.it
Mithun Banerjee's insight:

"Digital Marketing tips for 2014"

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There's No SEO Without Mobile SEO - Search Engine Land

There's No SEO Without Mobile SEO - Search Engine Land | Latest News | Scoop.it
There's No SEO Without Mobile SEO Search Engine Land When I started researching mobile SEO back in 2005, Motorola Razr was the preferred handset, and most of the advice that was given was to validate your XHTML code in order to provide a better...
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Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data | Latest News | Scoop.it
Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 14, 2014 12:12 PM

As for the "evolving rollout", it definitely seems to be on the slow side. Only users that are aware that https://www.bing.com is now active would be using it, especially since it was not working previously. I suspect we'll likely see encrypted search first rolled out first to users who are logged into their Microsoft account, similarly to how we saw it rolled out by Google.

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Twitter rolling out new Web design - CNN International

Twitter rolling out new Web design - CNN International | Latest News | Scoop.it
CNN International
Twitter rolling out new Web design
CNN International
(CNN) -- Twitter users will be seeing a new look on their desktops and laptops soon, one that will look familiar if they also use the app on their smartphones.
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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Latest News | Scoop.it

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...

 

A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.

 

Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...


Via Jeff Domansky
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andree johnston's curator insight, January 14, 2014 11:51 AM

The sales of smart phones will reach 5.6 billion in the next few years, according to an Ericsson study.

Ali Anani's curator insight, January 15, 2014 2:35 AM

How to optimize mobile-content marketing stratehy?

Angela Watkins's curator insight, January 15, 2014 9:22 PM

How to Create a Mobile-First Content Marketing Strategy | @scoopit via @PekkaPuhakka http://sco.lt/... ; ...........................................................................................................................

 

There are also frugal & free blogs as well as frugal & free websites that offer mobile optimizations for users as well ....  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

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Google Rewards Mobile Websites With Higher Rank...

Google Rewards Mobile Websites With Higher Rank... | Latest News | Scoop.it
Google rewards mobile websites with higher rank, which means more business.
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WordPress The Rising Star of E-Commerce | ETS India Blog

WordPress The Rising Star of E-Commerce | ETS India Blog | Latest News | Scoop.it
Know more why WordPress has become the rising star of E-Commerce development. Great e-commerce plug-ins, ease of use, shopping cart designing.
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Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Now Provides More Specific Search Query Data | Latest News | Scoop.it

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.


Via Kamal Bennani
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PPC Back to Basics – How to Use Reporting in Bing Ads

PPC Back to Basics – How to Use Reporting in Bing Ads | Latest News | Scoop.it
As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...
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Guest blogging is dead for good, claims Matt Cutts · mithunbanerjee · Storify

A Social Media Story storified by Mithun Banerjee
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When will Rich Snippets become widely available? - YouTube

Adeel from Manchester, UK asks: "When do you recon Rich Snippets will be made widely available? Can I suggest a tool in Google Webmaster Tools that lets you ... (RT @webseoanalytics: #SEO Video:When will Rich Snippets become widely available?
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Google's Latest Official Stance On Links Within Widgets

Google's Latest Official Stance On Links Within Widgets | Latest News | Scoop.it
Just five-months ago Google’s head of search spam strongly recommended to nofollow links in widgets because the widget space has been abused with link spam.
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Only 15% Say The Disavow Tool Benefits Their Rankings

Only 15% Say The Disavow Tool Benefits Their Rankings | Latest News | Scoop.it
The Google Disavow tool is a popular subject with all the link penalties floating around. But the big question is, does it actually help your site to rank better?

Via Bonnie Burns
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Bonnie Burns's curator insight, January 13, 2014 11:25 AM

Why is this not shocking? Well, we said this before, disavowing links won't always improve rankings because the links you are disavowing once benefited you in the rankings. When you remove those links, those links no longer count - and probably didn't count when you used the disavow tool because Google penalized them. Either way, you need new links to make up for the links that no longer count. Yes, it might remove the penalty but it won't necessarily improve your rankings.

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What to Expect During Your First 30 Days as an SEO Client - Business 2 Community

Business 2 Community
What to Expect During Your First 30 Days as an SEO Client
Business 2 Community
Once you become an SEO client, my team and I start immediately.
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6 Facebook Marketing Tips for Managing Your Facebook Page

6 Facebook Marketing Tips for Managing Your Facebook Page | Latest News | Scoop.it
Use these simple Facebook page tips to become a more effective admin and make your page more professional starting today.

Via Alexandre Guapyassu
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How a Content Audit Works and Why Now is the Perfect Time to Start

How a Content Audit Works and Why Now is the Perfect Time to Start | Latest News | Scoop.it

A content audit is a great way to understand your website, but it's going to be extra important this year because of the changes we saw from Google in 2013.


Via Kamal Bennani
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Olivier Milo's curator insight, January 10, 2014 12:24 AM

Ever wondered what you could do to attract more traffic or increase engagement on your website?

Rescooped by Mithun Banerjee from Hospitality Digital Marketing & Beyond
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Google Invests in Hotel Industry Innovations

Google Invests in Hotel Industry Innovations | Latest News | Scoop.it
Google is expanding its hotel business, offering several new ways for travelers to learn about accommodations.

Via Alexandre Guapyassu
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