Google, owner of the world’s most popular search engine, has acquired BufferBox, a service for delivering e-commerce goods to physical kiosks.
Terms of the deal weren’t disclosed. BufferBox, founded in Waterloo, Ontario, enables online shoppers to pick up parcels at grocery and convenience stores at any time in the Toronto area, according to its website.
“We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that,” Mountain View, California-based Google said in an e-mailed statement without elaborating further.
Google is stepping up efforts in e-commerce after announcing earlier this year it would transition its product- search feature to a paid commercial model in the US, requiring retailers to purchase space on its new Google Shopping service. Earlier this month it unveiled new features for the service, including enhanced images of some toys and a new way to compile shopping lists...
Via Nebojsa Stojanovic