Community cooking portal Allrecipes.com recorded record traffic over Thanksgiving, but what's most surprising is where that traffic came from: 41 percent of its visits came from a smartphone or tablet.
As you might expect, Thanksgiving is a huge event for Allrecipes.com, the web’s leading community cooking portal. In the 24 hours before Turkey Day commenced, cooks visited its site 7.9 million times searching for sweet potato casserole recipes and watching instructional videos on how to brine large fowl. But what’s most interesting is how many of them were accessing its services from mobile devices: 41 percent.
In fact, the week before Thanksgiving Allrecipes recorded 12 million sessions from a mobile browser or app, up 97 percent from the same week the previous year. Home cooks aren’t just using the internet as a valuable culinary tool, they’re using their smartphones and tablets to bring that tool directly into kitchen. They aren’t just searching for recipes either. They’re often looking for instructions on cooking techniques. That week 1.6 million visitors watched instructional videos on the Allrecipes sites, an increase of 200 percent over last year...
Via Nebojsa Stojanovic