Social media continues to grow in popularity, and its commercial potential is obvious. But with the actual value of a click or share in doubt, how does one quantify just how big of a payments impact social commerce can make?
That’s what Eventbrite aims to answer in its latest report, titled: “Social Commerce: A Look At The Global Numbers.
Eventbrite’s second major study (the first came in 2010) invents some interesting metrics to measure sharing value, and looks into how Facebook, Twitter and LinkedIn differ in the social commerce sphere. We take a look at those metrics, plus some international tendencies and an infographic, in this PYMNTS Data Point...
Via Nebojsa Stojanovic