A new report quantifies design and marketing's most deceptively elusive quality.
In good design and branding, we talk a lot about “simplicity,” so much so that the word begins to feel like a lukewarm cup of coffee on our tongues. But the Siegel+Gale Global Brand Simplicity Index attempts to actually define simplicity by polling more than 6,000 consumers on the brands they find most simple (from the clarity of promotional materials to the usability of websites to the actual experience with the company’s products). The report then quantifies simplicity’s dollar value across industries. Their findings are enlightening.
Let’s start with the top 10 simplest brands* in the U.S.:Subway Dunkin’ Donuts Google Amazon Netflix Publix Apple McDonald’s Starbucks Zappos
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