The CEO of eMarketer can't actually predict the future, but with his access to user and trend data, you would swear he could. Here is what's coming in mobile, social, and more.
What do the world's most senior digital marketers and innovators see for the future of digital marketing? What do you need to know about social and mobile to improve your 2013 digital strategies? Join Greg Cannon, VP of digital marketing for Caesars Entertainment, as he speaks with powerhouse and visionary Geoff Ramsey, CEO and cofounder of eMarketer, about where the industry stands today, where it's heading with social and mobile, and the biggest takeaways you need to know as a digital marketing player.
View Video: Today's biggest digital marketing challenge
0:00 — What is growing in the digital marketing space
0:26 — The big news
0:47 — Why mobile is betting bigger
1:10 — Are Facebook and Twitter too bloated for marketers?
1:50 — Today's biggest marketing challenge
2:20 — Is third-party data obsolete?
3:05 — What is the future of digital marketing?
Run time is 4:12