Lateral thoughts of the day
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Lateral thoughts of the day
Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. (source Wikipedia)
Curated by Sören Meelby
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Why do you make bad decisions?

Why do you make bad decisions? | Lateral thoughts of the day | Scoop.it
Do you pride yourself on being a good decision-maker? Well, chances are you aren’t one, and don’t even know it. Like everyone else, you’re subject to cognitive bias, a limitation in you

Do you pride yourself on being a good decision-maker? Well, chances are you aren’t one, and don’t even know it. Like everyone else, you’re subject to cognitive bias, a limitation in you

 

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David Ednie's curator insight, March 29, 7:17 AM

What are your Top #3 cognitive biases when it comes to decision making?

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27 Questions To Ask Instead Of “What Do You Do?”

27 Questions To Ask Instead Of “What Do You Do?” | Lateral thoughts of the day | Scoop.it
We are more than our jobs. As much as we may love working, it can't be the thing that defines us fully.
Sören Meelby's insight:

Great advice for the festive period when meeting lots of new interesting individuals. Personal favourite #16

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REI will urge Black Friday shoppers to go outside instead - Oct. 26, 2015

REI will urge Black Friday shoppers to go outside instead - Oct. 26, 2015 | Lateral thoughts of the day | Scoop.it
REI will not only be closed on Thanksgiving, it will also closed on Black Friday. Its website will urge shoppers to go outside instead.
Sören Meelby's insight:

Pure inspiration #optoutside. The commercialism of today is perhaps getting a bit out of hand and we need pioneers like REI who challenge the masses when closing down on one of the busiest days of the year. The smartness in this move for me is twofold. First of all, they are pulling the plug and decided not to compete on price (which is all that black Friday is about). Secondly they are making a statement in executing on their brand values.  Would you dare to close your business on Black Friday?

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How Successful People Overcome Uncertainty

How Successful People Overcome Uncertainty | Lateral thoughts of the day | Scoop.it
They give their intuition some space

Via David Ednie
Sören Meelby's insight:

First of all, breathe ;) then read it, why? cause it is worth it. #greatminds #makeupyourmind 

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David Ednie's curator insight, August 26, 2015 3:42 AM

Successful people live in the real world. They know that the only thing they really control is the process through which they reach their decisions

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A Brief History Of Social Media (1969-2012)

A Brief History Of Social Media (1969-2012) | Lateral thoughts of the day | Scoop.it

What’s your first memory of social media?Twitter, perhaps? Or maybe Facebook?

 

If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.

 

But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. This infographic from Creative Ramblings takes a closer look at the history of social media, 1969-2012....


Via Jeff Domansky
Sören Meelby's insight:

Very cool infographic about the history of social media.

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pascal leclerc's curator insight, August 4, 2015 1:41 AM

Very cool infographic about the history of social media.

Stefan Thompson's curator insight, August 4, 2015 2:37 PM

Very cool infographic about the history of social media.

Cendrine Marrouat - cendrinemarrouat.com's comment, August 4, 2015 5:41 PM
Thanks for sharing my infographic, guys! ;-)
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Uber CEO To Tesla: Sell Me Half A Million Autonomous Electric Cars In 2020

Uber CEO To Tesla: Sell Me Half A Million Autonomous Electric Cars In 2020 | Lateral thoughts of the day | Scoop.it
Tesla Motors is one of several automakers planning to put a self-driving car on sale sometime in the next few years, and it already seems to have at least one big fan. This person isn't a celebrity owner or safety advocate, but rather the CEO of preeminent ride-sharing company Uber. If Tesla can...
Sören Meelby's insight:

Autonomous cars being the future, will there be anyone left for us?  How Über could order them all, (well said if you are going for a #Tesla ) What is your take on the self-driving age, when will it be here and how will it help us in our daily life?

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Here’s why messaging apps are such a big deal

Here’s why messaging apps are such a big deal | Lateral thoughts of the day | Scoop.it
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?

Via malek, Edward Chenard
Sören Meelby's insight:

So how are you spending your time? #insights

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malek's curator insight, December 18, 2014 7:35 AM

Bundling of call, text and email can change the landscape

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Blockbuster or Netflix – Which Is Your Organization?

Blockbuster or Netflix – Which Is Your Organization? | Lateral thoughts of the day | Scoop.it
Jim Collins, author of Good to Great argues that good is the enemy of great.Harvard Business School professor Michael Tushman argues that success leads to inertia.Why do some organizations fail to

Via David Ednie
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David Ednie's curator insight, May 12, 2014 4:53 AM

Is your organisation ambidextrous? Because most aren't. Great organizations deploy both exploit and explore strategies to win, maintain relevance and continually grow.

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110802-MF-BRAINRETENTION1.png (1000×2264)

110802-MF-BRAINRETENTION1.png (1000×2264) | Lateral thoughts of the day | Scoop.it

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David Ednie's curator insight, March 23, 2014 4:49 AM

Behavioral Change: How do you get your ideas and messages through Short Term Memory and successfully transferred to Long Term Memory?

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Tech Trends 2014: Inspiring Disruption

Welcome to Deloitte’s fifth annual Technology Trends report. Each year, we study the ever-evolving technology landscape, focusing on disruptive trends that a...

Via David Ednie
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David Ednie's curator insight, March 10, 2014 3:34 AM

#1 Disruptor: Digital engagement

#1 Enabler: Social Activation

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How Social Media Changed the Way We Consume News [Infographic]

How Social Media Changed the Way We Consume News [Infographic] | Lateral thoughts of the day | Scoop.it

Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.

In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.

Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.

Find more details at the link.


Via Lauren Moss, Marketing Colleges, malek
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BlairEvanBall's curator insight, February 21, 2014 4:38 PM

Social Media is closing in on print media as consumers choice for news. Online news has exploded, and is probably one of the reasons why Facebook continues to push NEWS in their news feed.

We as consumers seem to be hungry for news as it happens, and Social Media plays a big role in the delivery of content.

Mr Tozzo's curator insight, February 26, 2014 4:12 AM
How Social Media Changed the Way We Consume News [Infographic]
Sara Prendergast's curator insight, March 6, 2014 10:00 PM

Social media is incredibly important for the exchange of news. This infographic shows the evolution of news in social media, and what made it the important source of information it is today.

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The Future of Branding Is User Experience

The Future of Branding Is User Experience | Lateral thoughts of the day | Scoop.it
It has to be smart, beautiful and work perfectly. The blend of strategy, design and development, applied to all facets of a brand’s offerings.

Via Jesús Hernández, Ivo Nový
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Wally Brill's curator insight, February 14, 2014 10:26 AM

It's impossible to feel loyalty or 'love' a brand that doesn't provide a seamless experience when you interact with it.

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S is for Storytelling

S is for Storytelling | Lateral thoughts of the day | Scoop.it
Good storytelling works like magic. But it's not the story about you that connects. Its the story that puts others in the story that works the magic.
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The Seven Biggest Traps in the First 90 Days…and How to Avoid Them

The Seven Biggest Traps in the First 90 Days…and How to Avoid Them | Lateral thoughts of the day | Scoop.it

Michael Watkins - Author of The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter My research shows leaders who derail or under-perform in their new roles often fall into


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David Ednie's curator insight, April 4, 3:20 PM

The great mistake of all time: Trap #3: Coming in with "the answer."

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Adidas Made a 3-D Printed Shoe Out of Plastic Waste From the Ocean

Adidas Made a 3-D Printed Shoe Out of Plastic Waste From the Ocean | Lateral thoughts of the day | Scoop.it
This is so cool on so many levels.
Sören Meelby's insight:

How cool is this. Go @adidas use the latest techinque and save the ocean from bad plastic.

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European brands flop at delivering excellent customer experiences finds Forrester - The Drum

European brands flop at delivering excellent customer experiences finds Forrester - The Drum | Lateral thoughts of the day | Scoop.it
A survey of 13,451 EU consumers from Forrester, ranking 203 large European brands, found that the majority of brands across all three...

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john karry's curator insight, September 30, 2015 2:27 AM
http://www.monktech.net/hotmail-tech-support-phone-number.htmlIf you have a problem related with the Hotmail technical support phone number  then you could Call on Hotmail Support number 1-877-788-9452 Toll free for the best solution in the easy and smooth way available for 24*7.
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Replacing Personas With Characters — down the rabbit hole

Replacing Personas With Characters - down the rabbit hole - Medium
Resolving the destructive effects of Personas.

Via Fred Zimny, Edward Chenard
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IDC Predicts CMOs Will Drive $32.3B In Marketing Technology Spending By 2018  

IDC Predicts CMOs Will Drive $32.3B In Marketing Technology Spending By 2018   | Lateral thoughts of the day | Scoop.it
IDC is seeing CMOs influence spending in areas outside the traditional definition of CRM, and has created the 2015 Marketing Technology Map to track these new categories. The additional areas of marketing spending IDC is including in their forecast taxonomy are content, data and analytics, and management and administration. One of the most valuable insights gained from this webinar was seeing how IDC is seeing CMOs redefine the direction of marketing spending based on client inquiry calls and their analysis of the CRM market.
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When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too

When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too | Lateral thoughts of the day | Scoop.it
Some consumer websites say they will not sell users’ data, but unrestricted-data clauses allow them to transfer it if a merger or other transaction occurs.

Via ECOMpedia.ro
Sören Meelby's insight:

Really interesting piece on data privacy. What is your take on this? How are you securing your customer data and especially how are you making sure that all your apps, scripts etc. running on your site is manageable? 

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Next Generation of Retail

Next Generation of Retail | Lateral thoughts of the day | Scoop.it

It is now common knowledge that customer analytics will help retailers better understand and anticipate shopping behavior. Based on McKinsey’s Me Commerce and the Future of Retail findings, retailers can provide tailored product recommendations increase shopping volume by 5-10%, improve supplier negotiations, reducing costs by 1-2%, and schedule promotions for multiple locations increasing sales volumes by 1-2%. http://www.slideshare.net/McK_CMSOForum/me-commercefutureretail-r9

Based on that same report, the EBITDA growth rate for grocery retailers focusing on customer analytics is 11% vs 3% for those who don’t, and 10% vs 2% for big box retailers who do it. There’s a 10% increase in volume when ad campaigns are personalized, and 75% of NetFlix content is based on personal recommendations.

But if we could understand what happens *after* the product is brought home, we can better serve the customer, better anticipate her/his needs, and better connect them with the new types of products which may be of use for them.

What it would take is sensors to track and report on what’s happening, volumes of data and the capacity to integrate and manage it, applications that filter relevant information, actionable reports based on preferences, programs to ensure that various stakeholders receive relevant, meaningful information, as they define it, and the applications and processes to ensure that goods are cost-effectively transferred to the customer?

If we could bring it all together, we would better understand what’s in the ‘black box’, what’s behind the curtain, what happens after products are brought home. And if we know that, the world of retail would be forever transformed.

Description

Point of Purchase

Point of Use

1. Understand customer behaviors and preferences.

Understand the volumes (quantity, location) and types (sizes, colors) of merchandise purchased.

Know not just what was purchased but also whether and often it was used and when you are running out.

2. Use aggregated data to see and even predict buying trends.

Aggregated point of sale purchases show purchasing trends and help retailers make educated predictions on what will sell and how best to engage with the customer.

Supplement point of purchase data with usage patterns at home to more clearly identify trends and make educated predictions on future purchases.

3. Proactively manage supply.

Supply each store location on specific styles, colors, sizes and brands based on past purchase patterns.

Use both purchase and usage patterns and information to manage store supply.

4. Target new product introductions.

Experiment with new styles, colors, and products based on past preferences. Understand which experiments work, based on who’s buying and how many are buying.

Extend the experiment beyond the point of purchase to the point of use. Who’s buying and using something how often and with which other products?

5. Recommend other products based on current and past purchases.

Coupons for similar products from the same or different manufacturers presented at the point of purchase.

Coupons at the point of use would be more compelling as they are sent when a product is running low, not just provided at the point of sale when you have a fresh supply, and it’s not a given whether it would be used at home, or how long it would take to use it.

6. Tailor product recommendations and coupons.

Provide tailored product recommendations based on purchase patterns and know which categories of people and which specific individuals take advantage of these recommendations and coupons.

Provide tailored product recommendations and coupons based on usage patterns and also time them based on how much of the product is remaining.

7. Encourage feedback.

Invite customers at point of purchase to go online and report on shopping experience and reward them with coupons for doing so.

Invite customers who don’t use products purchased to give feedback on why not. Offer coupons for feedback and even replacement product if it makes sense.

8. Manage inventories.

Use analytics at point of sale to manage inventory proactively.

Couple POS data with POU data to augment your data set and better manage inventory.

9. Report purchasing trends to retailers and manufacturers.

Provide detailed analytics to retailers so that they can stock their shelves and manufacturers so that they can understand and predict the needs of the consumer.

Add point of use information to see which purchased products are actually used, which ones are used in conjunction with which products, etc.

10. Negotiate with suppliers on volume orders.

Better negotiate with suppliers on volume orders as you better understand purchase patterns.

Add point of use data to increase amount of data you have to anticipate product orders.

What are your thoughts for the next generation of retail? E-mail us at info@fountainblue.biz. 

 


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Linda Holroyd's curator insight, June 3, 2014 6:21 PM

Companies who can track and measure and understand what happens *after* we bring our products home will stand out from the rest.

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Cloud = Business Transformation

5 Steps to Accelerating Customer Adoption of your Cloud Services. Step 1: Fire your Sales Force.

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David Ednie's curator insight, March 20, 2014 6:14 AM

The Cloud = Change.

The hardest part about the Cloud Adoption is the “C” of Cloud. Because C = Change. Change is hard for all levels of the eco-system: End Users, the channel, Integrators, Resellers and the Sales Force. When it comes to change to adopt new and different ways of doing things we often think like Elephants. We are prisoners of the past. We find it hard to escape the gravitational pull to the past.

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What's more valuable? Big data or 'people data'?

What's more valuable? Big data or 'people data'? | Lateral thoughts of the day | Scoop.it
Before you plunge into your big data strategy, take a look at what you're doing for "people data."
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Cloud- Related Spending by Businesses to Triple from 2011 to 2017 | IHS Online Pressroom

Cloud- Related Spending by Businesses to Triple from 2011 to 2017 | IHS Online Pressroom | Lateral thoughts of the day | Scoop.it
Cloud- Related Spending by Businesses to Triple from 2011 to 2017 El Segundo, Calif. (Feb.

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David Ednie's curator insight, February 16, 2014 11:32 PM

IT spending on cloud infrastructure and services will grow a solid 20 percent to 172.4 billion next year, according to IHS Technology.

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2014 Mobile Trends

In this webinar replay, Julie reveals the myths and predictions for top mobile trends in 2014, how smart businesses will transform to adopt to these trends, ...

Via Fred Zimny, malek
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Richard Marcil's curator insight, February 25, 2014 8:07 AM

Mobile strategy increasingly key to HCP and patient engagement, especially at key points along their 'journeys'

Audrey CHATEL's curator insight, February 25, 2014 8:12 AM

Dans ce Webinair,  Julie révèle les mythes et les prévisions pour principales tendances mobiles en 2014, comment les entreprises  se transformeront pour adopter ces tendances, et la façon de déterminer si votre entreprise est positionnée pour réussir dans ce monde perpétuellement connecté.

Rowan Norrie's curator insight, February 27, 2014 6:46 AM

Excellent review of how mobile technology is changing the whole customer experience

 

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6 Foods That Are Going Extinct Because of Climate Change

6 Foods That Are Going Extinct Because of Climate Change | Lateral thoughts of the day | Scoop.it
Shifts in temperature and rainfall patterns could have a devastating impact on our diets.

Via Alison D. Gilbert
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Alison D. Gilbert's curator insight, February 17, 2014 11:28 AM

I wouldn't miss some of these food but I would be lost without chocolate.

Alison D. Gilbert's curator insight, February 17, 2014 11:29 AM

Climate change may result int the extinction of some of our favorite foods.

Alison D. Gilbert's curator insight, February 17, 2014 11:30 AM

Where do we begin the Food rEvolution to save foods that may become extinct due to climate changes? With food, with climate, with education?