"Mobile compatible" is not the same as "mobile optimization." Here's the ultimate guide to mobile friendly website design.
Remember “mobilegeddon” in April of 2015? It sent webmasters and business owners into a panicked race to make their websites “mobile friendly.” However, despite all the hysteria, the data suggested that SERP changes were not as dramatic as expected. While the sky didn’t fall, one thing is clear; mobile search is here to stay. Now, with Google announcing that it would be updating mobile search results as of May, here’s how to plan for mobile search without getting caught in the hype.
You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.
Take a deep breath. I have just the thing for you. Actually, I have a couple of things.
You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..
According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70% of consumers are doing online research before making a purchase. What does that mean for brands and marketers? That digital marketing is now more important than it has ever been before.
According to Mirela Nemtanu, the company’s manager for corporate communication and public affairs in Romania, “The digital plays a major role: in the cosmetic and beauty area, the percentage of those who search online before buying is 70%. That means that social media is a must.”...
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I'll share six psychology tips you can use to create tweets…
Variety is the spice of life … and digital marketing?
Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile (and then some) by repurposing and recreating the content in a huge number of ways.
Wondering why no one engages with your brand on social media? It could be your posting habits! Use this social media etiquette guide before you post!
Are you passively dumping posts to your social media channels, or are you actively engaging users? Learn the common social media faux pas to avoid and see how these alternative solutions can drive real engagement.
Is it better to hire a stand alone SEO company or a full service web design & SEO company? Here's why SEO needs web design in order to be successful.
The problem with most stand-alone SEO companies is that they tend to focus too much on driving tons of traffic without stopping to evaluate whether the website is even worth driving traffic to. SEO and web design go hand in hand!
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
Do you want to build strong relationships around your brand? Are you using networking apps to connect online? Networking with the right people can make your brand stronger and more responsive. In this article you'll discover how seven networking apps to build relationships. #1: Leverage Twitter Connections SocialBro uses a combination of tweet analytics and…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.