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Rescooped by Margareta from GoodStories246

Nursing Is Storytelling

Nursing Is Storytelling | lärresurser | Scoop.it

"There’s a lot of buzz around the action of “storytelling.” It’s a trendy term.


Some marketers hijack storytelling as the art nouveau of their work. I suppose that’s fine, but it still rings generic.



Nurses, we live storytelling. Our work is storytelling. The intimacy in the care we provide is like a Bob Dylan song because storytelling doesn’t have to be the feel-good, inspire-the-world marketing scheme. It’s a lived life. Storytelling—good storytelling—encompasses the grit and the grime. It is the real, and yes, sometimes it is happy, but sometimes it’s about suffering and pain and a mixture of all those things."


[The Storyteller, photo by Steve Evans]

Via Gregg Morris, Joseph McCaleb
Henrik Safegaard - Cloneartist's curator insight, May 9, 2013 4:01 AM

Interesting reading. It make me see the object in a complete new light. Inspiring.

streetsmartprof's curator insight, May 10, 2013 9:11 AM

It is interesting as a profession nurses are trained to care for the patient. Part of the original oath was: "devote myself to the welfare of those committed to my care". http://www.nursegroups.com/nightingale-pledge%3A-nursing-ethics


Why do most people trust nurses? Think about why this is in your own mind. Is it the focus on caring for the patient?


Now turn around and view the training and education used to bring your own employees up to speed on "how to care" for your customers.


Have their lips been loaded with "fairy tales" of how great the company is. Or do they know the "lessons learned", the "war stories" of the past?


Most people will agree there is no such thing as a perfect life, or a perfect company. Being able to tell life lessons to customers about helping others may just move the needle on their experience when things have gone south.


It works for nurses to offer up hope in times of need by telling us about others who have gotten through what it is we are about to face. Offering up war stories of the past on how you have helped other customers in similiar situations helps calm the waters on both sides of the table when issues arise.


Than switch to a story tending mode and extract the full story of how the customer ended up in the situation they are in today. It is not always about our product and/or service. However, part of caring for the customer is forming a human to human connection while helping them solve their issues.


Using the power of story to have a conversation is what the best nurses do with us if you think back to a positive experience.They know how to build trust one story at a time. And always remember, keep the stories short, concise and to the point. Use them to extract the customer's story, which is the goal.

Rescooped by Margareta from All things Social & Tech

Just Story It - Scoops

Just Story It - Scoops | lärresurser | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Tags tab above, and then click on one of the tags. All the articles on that topic will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

Via Cyndee Haydon www.SandbarsToSunsets.com
Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Margareta from All things Social & Tech

Just Story It - The Best Ever Biz Story Book List For You

Just Story It - The Best Ever Biz Story Book List For You | lärresurser | Scoop.it

I have finally added a list of my favorite biz story books that you can now access and explore yourself.


These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives.


The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.


The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!


PS -- and let me know if you have recommendations!

Via Karen Dietz, Cyndee Haydon www.SandbarsToSunsets.com
Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)