language services, social media marketing

• Integrated in Microsoft Word 2007
• Accesses the federated terminology of 99 EuroTermBank terminology databases.
• Accesses over 2 million terminology entries in 27 European languages.
• Terminology accessible from a single click of a keyboard shortcut.
• Filters terminology by subject.
• Filters terminology by language.
• Auto-detection of source language.
• Identification of terms in a segment in Word.
• Limited version available also for Microsoft Word 2003.
• Integration in other platforms available soon.

Via Stefano KaliFire, Maria Pia Montoro, Iulianna, Raphaël Toussaint, Rodolfo Maslias

Excerpted from article:

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent.

Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

1) Well-Defined Target Audience and Tone:

In SEO -- and all of inbound marketing for that matter -- content is king. However, your attempt to optimize that content for search engines will be worth nothing if your content serves no purpose. Don't just create content for the sake of creating content. Start by defining your target audience and the appropriate tone for your different types of content.

 

2) Keyword Research:

Clearly identify which specific topics and keywords your writers should focus on. Conduct keyword research to confirm your intuition about their topics of interest. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool.

 

3) Proper Spelling and Grammar:

Make sure to always use proper spelling and grammar. A proper written style guide should outline common keyword variations in addition to which version your company has decided to use.

 

4) Branding Nuances:

You should always be striving to maintain a well-defined and consistent brand -- and your SEO efforts should reflect that. Establish how to approach words specific to your particular brand such as your company name, names of product lines, services, and individual products.

 

5) Content Formatting:

Spelling out best practices for content formatting is a smart idea.

Make sure you provide your copywriters with all the resources they need to succeed with SEO. It’s absolutely worth taking the time to spell all this out.

 

6) Copy Editors

Every marketing team should designate a copy editor (or a few) to review the content the team creates.

 

7) Content Calendar

The one thing that is arguably more important than how frequently you publish is how consistently you publish. You already know that consistency of language is important; the same holds true for the timing of when you publish. Studies show that early morning publishing times, Monday through Thursday, work best.

 

8) Conversions

If you plan on increasing your ROI through your content creation and SEO efforts, then you’ll need to create some calls-to-action (CTAs).

CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information

 

 

4 Don'ts of SEO Copywriting

- Creating Content for the Sake of SEO...
- Don’t Obsess About Keyword Density...
- Don’t Optimize Content for Misspelled Words...
- Don’t Create a New Page for Every Single Possible Keyword Variation..."

 

Read full original article here: 

http://blog.hubspot.com/blog/tabid/6307/bid/33695/8-Ways-SEO-Should-Influence-Your-Marketing-Copywriting.aspx

 

 

 

Via Giuseppe Mauriello

"La Base de Datos Sintácticos del español actual (BDS) contiene el resultado de analizar manualmente las aproximadamente 160.000 cláusulas de que consta la parte contemporánea del Archivo de Textos Hispánicos de la Universidad de Santiago (ARTHUS). Cada registro del fichero central consta de 63 campos organizados en cuatro grandes bloques (más algunos campos dedicados a procesos internos y útiles para búsquedas):

- Datos referentes al verbo que actúa como predicado y su localización (texto, página y línea).

- Datos referentes a la cláusula como conjunto (tipo de cláusula, función que desempeña, voz, polaridad, modalidad, forma verbal empleada, forma verbal de la que depende (si el dato es pertinente), orden de los elementos, etc).

- Datos referentes a cada una de las funciones sintácticas que pueden existir en la cláusula (sujeto, complemento directo, complemento preposicional, etc.). Para cada una se indica el tipo de unidad que la realiza y otros factores de interés.

- Observaciones."

Via Stefano KaliFire

 "Online reading is different from reading on paper. Because website readers like information snacking. They want to grab and go. So what does this mean for the website translator?

 

We must pay attention to readability."

Via STL di Sabrina Tursi, Maria Pia Montoro, Pau Todó, Rosana Mondino

Talking avatars for PowerPoint presentations can help to make more dynamic and familiar presentations. There are many different places where we can download free avatars and characters for presentations.

Via Baiba Svenca, Wilmer Ramírez, Ana Rodera, juandoming, Shayne Swift, Gianfranco D'Aversa, Gust MEES, Rodolfo Maslias, Raphaël Toussaint

In questa colorata infografica di Coloradotech.edu vediamo una panoramica delle “opzioni web 2.0” disponibili per chi è in cerca di occupazione, come sfruttarle al meglio e le statistiche che le riguardano.

Via Stefano Principato

"EUdict is a collection of online dictionaries for the languages spoken mostly in the European Community. These dictionaries are the result of the work of many authors who worked very hard and finally offered their product free of charge on the internet thus making it easier to all of us to communicate with each other. For more information about the authors see Credits. Some of the dictionaries have only a few thousand words, others have more than 250,000. Some of the words may be incorrectly translated or mistyped. Look at the list of available language pairs. Afrikaans Albanian Arabic Belarusian Bosnian Bulgarian Catalan Chinese Croatian Czech Danish Dutch English Esperanto Estonian Finnish French Galician Georgian German Greek Hebrew Hungarian Icelandic Italian ..."

Via Stefano KaliFire