You want your stories to have a life after you’ve told them. You want your audience to feel so exhilarated at the experience of having heard them that they pass them on. Best of all if they start to see your stories as theirs. That is the superpower of stories – the one that makes them one of the strongest marketing tools you have. If done well, people carry them with them, ready to repeat them.
A good story should have a number of things. Let’s look at three of the most important.
Storytelling has long been a tool for user experience designers, guiding how we craft an experience. What I’m proposing is a bit different: The use of face-to-face conversation to change how we empathize with our audience. It’s a skill we all have and, properly honed, designers can leverage it to better communicate in the digital world.
from Strategies That Work, Mosaic of Thought, and Reading with Meaning, this page gives you information on the six comprehension strategies known as making connections, questioning, visualizing, inferring, determining importance, and synthesizing.
A genius lesson or two from Scottish colleagues who immerse students in real world spams in order to see what kinds of reply they might write: I gave a class of twelve year olds a selection of genuine spam emails and asked them to write down what...
Via beth q dressler
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