A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest.
More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report. Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.”
An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who have liked, shared or commented on a product on Facebook have gone on to buy the product. And 43% of people who have favorited or shared a product on any social media platform ultimately purchased it. Facebook is still king in terms of volume, with 75% of respondents logging in daily, compared with 17% for Twitter and Pinterest.”...
Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.